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How to Grow and Scale a Business

Just like we need food, oxygen and water to survive, your business needs money, customers and support. And most people who want to grow and scale their business focus on what they want instead of what their business needs. But when you shift your focus to what your business needs, you’re able to take this longer-term view that sets you up for success — not just now — but in the future. 
Scaling your business is about taking the ceiling off, so you can continue to grow, and your business can continue to grow beyond your limits, beyond what you’re capable of doing on your own. And to do that, you’ve got to take consistent strategic action. So how can you take the ceiling off your business and grow and scale beyond what you thought was possible? By taking these 5 actions.

101 Content Marketing Statistics to Know (& Put to Use)

With all the advantages of content marketing — building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media — it’s a must for any business.
Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.
Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.

How to Get Powerful Client Testimonials

What do you do if you’re not getting enough sales?

The answer could be a lot simpler than you think because you might be missing just one ingredient in your sales and marketing message…

Social proof.

So that’s basically success stories and powerful testimonials from students and clients and it’s the credibility you get — not from what you say — but from what other people say about you and your work. In this post, I outline exactly how to get testimonials that will increase sales and grow your business.

What is Guest Blogging (& How Does it Work)?

To grow your business — no matter what stage you’re in — you need to consistently attract the attention of your target audience (eventually turning them into customers and repeat buyers).  And fortunately, you don’t have to spend a fortune to drive awareness and attract your ideal audience! What’s the secret? Guest blogging. Guest blogging … Read more

How to Attract & Keep Customers for Life

When I first started out, I spent all my time and energy trying out marketing methods and sales strategies to get new customers to sign up to my newsletter or buy my products and services…but then I realized that building real relationships to create loyal, REPEAT customers was the ticket to satisfaction AND lasting success in my biz.

16 Social Media Marketing Tools You Need to Know in 2024

Looking for the best social media marketing tools for your business?  After all, there are so many out there to choose from. And you want something that does exactly what you need it to do without busting your budget.  Welcome to our alphabetized and detailed list of 16 life-changing social media tools.  You’re about to … Read more

10 Tips for Creating a Winning Social Media Marketing Strategy

Creating a social media marketing strategy is a cakewalk, right? Fire off a Facebook business page with a snazzy-looking banner, follow a few influencers on Twitter, dish out a couple of Instagram stories and you’re done! If only it were that easy… Here’s the skinny: Creating an effective social media marketing strategy is a concentrated … Read more

32 Best PayPal Alternatives (Easy 2024 Guide)

What do the best PayPal alternatives offer that PayPal doesn’t?  In this post, you’ll find 5 well-known contenders and 27 under-the-radar options to help you pinpoint the payment platform that makes the most sense for you. But before we dive in, just a quick note… The purpose of this post isn’t to reject PayPal or … Read more

Looking to Build Your Own Startup Website? 20 of the Best Startup Websites (Examples to Wow & Inspire)

First of all… if you haven’t built your website yet, these 20 startup website examples should get you excited and motivated to start today! So what makes a great startup website? Well, the best startup websites grab the user’s attention by thinking about the needs of their target market.  What experience do you want visitors … Read more