If you took English literature in high school or are a Sci-Fi fan, you might be familiar with Ray Bradbury’s short story, “There Will Come Soft Rains.” It was first published in 1950 during the mid-post-war nuclear war paranoia and depicted a smart house powered by AI going through its daily routine in the year … Read more
Buying gifts for small business owners and entrepreneurs isn’t easy… sometimes, it’s downright difficult. But I’ve got you! I’ve crafted this carefully curated list of great gift ideas for small business owners that’ll make your businesses-owning loved ones grin from ear to ear. Ready to become a gift-giving guru to the entrepreneurs in your life? … Read more
There are many types of intellectual property, and it can be confusing to know which ones apply to you and your business. In this post, we’ll go over the four most common types of intellectual property (trademarks, trade secrets, copyrights and patents), plus four lesser-known types that may be relevant to you. But before we … Read more
Having a business checking account is a must for most small businesses. You’re able to keep your business and personal expenses separate, prep for taxes (no fun… but necessary!) and legitimately establish your business’s financial presence. And thanks to the internet, entrepreneurs and small business owners have many options for choosing a business checking account. … Read more
The French astronomer Nostradamus is still famous — 500 years after his death — for predicting the future. I’m guessing I won’t be famous for that… 🙂 But I do have a sense for what’s coming down the pikes online in 2022. At the end of every year, I blog about how I see the … Read more
Crafting your message is one of the hardest things you’ll do as an entrepreneur. It’s not a flip that you switch. It’s not something you do once and call it a day. Instead, you have to constantly evolve, iterate, and refine as you get more clear and grounded in the unique value you’ve got for the world. Learn the three parts of your message and how to cart one that drives massive action and gets real results for your business.
Just like we need food, oxygen and water to survive, your business needs money, customers and support. And most people who want to grow and scale their business focus on what they want instead of what their business needs. But when you shift your focus to what your business needs, you’re able to take this longer-term view that sets you up for success — not just now — but in the future.
Scaling your business is about taking the ceiling off, so you can continue to grow, and your business can continue to grow beyond your limits, beyond what you’re capable of doing on your own. And to do that, you’ve got to take consistent strategic action. So how can you take the ceiling off your business and grow and scale beyond what you thought was possible? By taking these 5 actions.
What do you do if you’re not getting enough sales?
The answer could be a lot simpler than you think because you might be missing just one ingredient in your sales and marketing message…
So that’s basically success stories and powerful testimonials from students and clients and it’s the credibility you get — not from what you say — but from what other people say about you and your work. In this post, I outline exactly how to get testimonials that will increase sales and grow your business.