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15+ Instagram Statistics You Need to Know (But Probably Don’t)

This is one you’ll want to bookmark… If you’re looking for must-know Instagram statistics for your next article or video (or to impress your friends), you’re in the right place. In this simple, easy-to-digest guide, I’m sharing data that every marketer should know about Instagram — the good, bad, and in-between. Let’s dive right in. … Read more

How Barbie Beat Out the Avengers: What Entrepreneurs Can Learn From This

Not long ago, superheroes reigned supreme at the box office. But lately, superhero movies have been stalling…  With a giant wave of superhero flicks hitting us left and right, the thrill has started to fade, and the stories? We’ve heard them all before. Losing Touch With their Audience For years, superhero movies focused on WHAT … Read more

What is Digital Marketing? The Ins & Outs for 2024

If you’ve ever wondered… “What is digital marketing?” … you’ve come to the right place. In this guide, I’ll explain the basics of digital marketing. You’ll learn how effective digital strategies can transform your online presence, driving business growth and success. Let’s dive in and unlock the potential digital marketing has for your brand. We’ll … Read more

State of the Internet 2024: 11 Trends That Are Redefining Online Business As We Know It

At the end of each year, I spend hours and hours locked in my creative cave predicting the future… Not really… lol.   But I do take a deep dive into what’s in the cards for 2024. What are the trends that are redefining the way online business and internet marketing are being done? Where are … Read more

How to Make a YouTube Channel: 7 Steps + 10 Tips (2024)

Ready to learn how to make a YouTube channel? Ready to kickstart your journey into the exciting (and often profitable) world of video content creation? This guide gives you the essential steps to help beginners navigate the exciting world of YouTube. Follow these tips and you’ll set the stage for a successful channel. Let’s dive … Read more

How to Create a Powerful (& Simple) Marketing Funnel in 2024

Creating a powerful marketing funnel isn’t just a good idea — it’s the cornerstone of a successful digital marketing strategy. But where do you start? How do you ensure that your marketing funnel isn’t just another diagram but a dynamic, results-driven strategy? In this post, I’ll discuss specific, actionable strategies to build a marketing funnel … Read more

10 of the Funniest Business Memes You’ll Definitely Relate to

One of the BIGGEST lessons I’ve learned over the past 12 years? Treat your business like a game.  Yep, you heard that right!   Because when you stop taking everything so seriously in your business and start to have fun… you’ll unlock creativity you didn’t even know you had while being happy to show up every … Read more

X/Twitter Ads for Beginners: 21 Mistakes to Avoid in the Elon Era

Diving into X ads (formerly known as Twitter ads) can feel overwhelming. But… It’s a game-changer for reaching your audience where they’re most engaged. And, when you’re starting, knowing what NOT to do is just as vital as what to do. From ad copy that connects to timing your tweets for maximum impact, steering clear … Read more

How to Make Money on Instagram: 10+ Tips That Work in 2024

Looking to crack the code on how to make money on Instagram? You’re in the right spot. Whether you’re thinking of affiliate marketing, crafting compelling stories or diving deep into the world of paid ads, the goldmine of possibilities is right at your fingertips. And with actionable techniques, specific strategies and a sprinkle of persistence, … Read more

The ONLY 2 Pieces of Messaging You Need to Get People to Buy From You in 2024

One of the biggest challenges every coach, consultant, service provider and course creator has is saying what they do in a way that really resonates with their potential clients. Am I right?  The market is huge, but so is the competition. Which is why in my program, Live Your Message Lab, I teach my students … Read more