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What is Digital Marketing? The Ins & Outs for 2024

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If you’ve ever wondered… “What is digital marketing?” … you’ve come to the right place. In this guide, I’ll explain the basics of digital marketing. You’ll learn how effective digital strategies can transform your online presence, driving business growth and success. Let’s dive in and unlock the potential digital marketing has for your brand. We’ll … Read more

7+ Essential Marketing Channels to Elevate Your Business

A person using a smartphone with various icons floating around, including a lightbulb, envelope, shopping cart, globe, and speech bubbles, symbolizing communication and digital connectivity. The background is blurred and abstract.

Whether you’re a startup fresh off the boat or an enterprise looking for the next big leap, choosing the right marketing channels is crucial. Think content that tells your story, social media that connects and emails that engage — it’s all about getting your message heard, loud and clear. In this post, I’ve got the … Read more

10+ Tips for Crafting an Effective Email Marketing Strategy

A hand holds a yellow envelope illustration over a yellow background with doodles of white envelopes. A laptop, notebook, and sticky notes are in the background. The text Email Marketing is written in bold white letters.

Crafting an effective email marketing strategy isn’t easy… With the constant influx of messages flooding our inboxes, a well-crafted email marketing strategy can help you connect with your audience, build trust, and, ultimately, drive conversions. In this post, I’ll share 11 actionable tips backed by industry experts that will help you craft an email marketing … Read more

7 Best Email Marketing Platforms for Entrepreneurs in 2025

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With so many email marketing platforms available, choosing the right one can be a long and laborious process. But in this blog post, I’m not going to overload you with 30+ platforms and thousands of words of fluff. Instead, I’ve hit the easy button for you and narrowed down the 7 best and most practical … Read more

101 Marketing Quotes to Inspire You in 2023 (& Beyond)

Silhouette of a person joyfully jumping on a rocky peak, with outstretched arms against a stunning sunrise or sunset. The sun is visible through misty clouds, creating a serene and inspirational atmosphere. Hills are faintly visible in the background.

What digital marketer doesn’t love a good marketing quote? In this post, I’ve compiled 101 of the very best marketing quotes from business owners, entrepreneurs, thought leaders and more — each selected to wow you, inspire you or give you a swift kick in the rear. What are we waiting for? Let’s jump right in. … Read more

How to Play Social Media Roulette and Win: Save Your Time, Money, Energy (and Sanity!) With the Simplest Social Media Strategy. Ever.

Close-up of a roulette wheel with a small white ball resting on the number 6, ready for its social media debut. The numbers alternate in striking red and black, framed by a gold outer edge.

When it comes to using social media for business, it can sometimes feel like you need to be in a million places — and on a million different platforms — all at the same time. but the MOST successful entrepreneurs on the planet use a social media strategy that everyone else seems to miss (although it’s right there staring us in the face)…

How to Ride the Ups and Downs in Online Marketing and Always Come Out on Top

A looping roller coaster structure silhouetted against a twilight sky with pink and blue hues. The intricate design includes loops and twists, elevated on tall supports, creating a dramatic contrast against the evening backdrop.

The other day a friend of mine put this question out on Facebook… “Do you think the internet is going to continue on and on and on or do you think it’s gonna go bust — sort of spontaneously combust — at some point?” None of us can predict the future so there’s really no … Read more