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Book Marisa Murgatroyd on an interview, podcast or stage

The $300 billion opportunity

Unlocking the $300 Billion Opportunity in Online Education

If your audience is selling online programs (or thinking about it), there's a massive shift in the market they must be aware of.

Worldwide demand for online education has tripled. And what used to work in this $300-billion-dollar-a-year industry isn't working any more.

Because only 3% of people ever get results from the online courses they buy, consumer trust is spiraling, sales are harder to make, and repeat customers are almost non-existent.

When more people complete and get results from what you create, you'll slash your refunds by 50-80% while getting a TON of referrals and repeat sales.

People learning online on laptops and phones
Marisa presents in front of a wall of video call facesMarisa on stage in a red dress

My name is

Marisa Murgatroyd & I'm an Online Education Expert

I teach people how to design and market a new kind of online program called an “Experience Product.” It combines gamification, adult learning theory and the psychology of motivation to get 10-30x the industry-standard results. And the best part? Anyone can do it.

I started my career as an artist who was told by my father that I had no marketable skills. I built a multi-million dollar business anyway.

  • Created three seven-figure-a-year “experiencified” product lines
  • Sold over $40M in online courses and programs since 2013
  • Spoke at Mindvalley Momentum, Evercoach Summit, LaunchCon, MFA Live and Traffic & Conversion Summit
  • Supported leaders such as Josh Turner, Mary Morrissey, Jon Morrow, Alex Mandossian, Jesse & Sharla and Ocean Robbins
  • Co-founded Xperiencify, the world's first fully gamified membership site software, with my husband Murray

Speaking Topics

I mainly speak about my proven Experience Formula methodology for creating online courses that get 10-30x more engagement and results. Here are a few of my most popular interview and talk titles:

The Experience Formula on a laptopStart With You
1

How to Get Your Students Addicted to Learning and Taking Action… Online

2

The New Online Education Goldrush: How “In the Know” Course Creators Are Making an Impact and a Fortune

3

The Experience Product™ Phenomenon: The #1 Secret of the Bestselling Apps & Games

4

The 4 Most Powerful App & Game Techniques to Make Addictive Online Courses

5

The Secret to Lifetime Customer Value: How We Took Our Earnings Per Customer from $3 to $3000

6

How to Slash Your Online Course Refunds in Half While Doubling Repeat Sales

Other applications of the Experience Formula

  • How Gamifying Our Launch Led to $1.5M in Sales
  • How Gamifying Our Blog 10x'd Our Traffic, Subscribers & Engagement
  • How to Achieve Your Biggest Goals by Gamifying Your Life
  • What We're Doing to Gamify Our Company Goals & Culture

Audiences Love Me!

Marisa blew everyone away. Not only was my tribe taking furious notes, I was taking notes. Her content and style of training is unique, powerful and gets you going. She created an experience that got our tribe super engaged.

Ajit NawalkhaMindvalley

Her audience walked in on Friday with the usual fears and doubts, and they walked out on Sunday able to clearly articulate their message and speak it to a room. Rarely have I seen this level of real transformation at a business event.

Natalie LedwellMind Movies

Marisa provided a big “WOW” with her content and presentation. She's innovative and brilliant. I HIGHLY recommend having Marisa on your stage if you want unique and engaging content.

Sharla JacobsThrive Academy

The client feedback was wonderful and your message was aligned with our theme all the way. You made us see our message in a whole new light that brings excitement to our business.

Carolin SoldoFacilitator

Marisa trained my team on Experience Products and they LOVED it! I believe Marisa's work is going to set the trend for our entire industry. People don't just want more information, they want experiences!

Bill BarenHealth Coach Institute

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Watch One of Our Free, On-Demand Workshops

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