Harness the power of online education
The Experience Formula
How to 10-30x your customer results (and your results too!)
A $453 billion a year industry
Online Education Is Growing Fast… But There's Something You Need to Know
Building a successful business isn't about what you know. It's what you do with what you know that counts.
Online Entrepreneurship Presents an Opportunity Like Nothing Else We've Seen
Whether you want more time with your family, to retire early, travel the world or grow a million-dollar company…
But with any business boom comes something else: COMPETITION. With everyone and their grandma selling courses online, your potential students now have a thousand and one options.
So how do you stand out? It's not posting on social media all day (nope, not even TikTok!). It's not complicated funnels or Facebook ads.
The way to stand out is to get actual results for the people you serve.
The hard truth
Did You Know That 97% of People Who Buy Online Courses Don't Complete Them?
That means up to 97% of your potential customers won't finish, won't get results… and (maybe most importantly) won't buy from you again!
If you're like me, you're 1) shocked by that number and 2) positive that there has to be a better way. There is.
After watching most of my students stall out of my first online course, I dedicated my career to learning how to get students engaged and taking action, so they can actually reach their full potential.
Information vs. Experiences
I realized that one industry has clearly figured out how to get people excited, engaged and investing huge amounts of time and money: apps and games.
Think about how many times you opened Facebook, TikTok or Instagram today, or how many hours you've lost to Wordle. What if you could use those same habit-forming principles to help you (and your customers) reach your goals?
I became obsessed with this question. I researched everything from video games to slot machines to the best-selling apps, plus adult education and the psychology of motivation.
Most Online Education Is Focused on One Thing: Delivering Information
And that sounds great… until you realize that all of us get more information than we can handle.
1.94B
websites on the internet (and counting)
500 hrs
of video uploaded to YouTube every minute
34 GB
of content the average American takes in each day
No wonder most people don't finish the courses they buy. They're overwhelmed!
Apps and Games Are So Addictive Because They All Rely on the Same 10 Core Experiences
I called this list the “Experience Formula.”
Whenever I found myself going down the rabbit hole with something, I checked this Formula, and I always found that they'd used one or more of these 10 Core Experiences to hook me.
So I Started Building These 10 Core Experiences Into My Courses… and the Results Were Astonishing
Instead of the industry standard 3% completion rate, all our courses have a 40% and higher average completion rate. That means our students are 10-15 times more successful than students in other courses.
That's how the Experience Product Masterclass was born: to help our students design, market and profit from their own Experience Product in 12 weeks or less.
We've seen the Experience Formula work in membership sites, evergreen courses, group coaching programs, live virtual trainings and events, 1:1 coaching and service offers, and a whole lot more.
Student story
Just Like Laura…
Like many hungry entrepreneurs, Laura Eaton wanted to create an online product that would transform her clients' lives, but she didn't know where to start.
She had bought information products that promised to be “the answer,” but they left her stuck and frustrated. She didn't want to add more noise to the world.
Everything changed when she discovered the Experience Formula. Soon she had built her first “experience-ified” course, found her first customers and earned $3,500.
Best of all, Laura finally saw herself as a confident business owner, and that let her serve her clients more deeply.
Results for You AND Your Business
We've now taught this model to thousands of students who have some of the highest engagement rates in online education: 10-30 times the industry average, across the board.
It's Kind of Magic What Happens When Your Course Starts Doing Its Job…
You know what's REALLY motivating? Seeing your course help students actually create results in their lives.
That's when your customers take you out of the non-essential “nice to have” bucket and put you into the essential “I need that” bucket. It's not even a decision for them to keep investing with you.
When you help your customers gain “escape velocity” through your courses and programs, they'll love you for it, and keep signing up to work with you.
Ready to experience the power of the Experience Formula in your own business?
Apply the Experience Formula to your businessWhich Best Describes You?
Click an option below and we'll customize your next steps
Business CuriousYou're curious about online entrepreneurship and starting a business, but haven't taken the leap.
Business ExplorerYou're in the early stages of launching an online business and making less than $2,500 a month. You may still have a job or other income.
Making Money ConsistentlyYou're a committed online business owner who earns a consistent living from your business ($30K to $99K a year).
6-Figure BusinessYou're an established entrepreneur with a proven model bringing in at least $100K a year, and you want to grow to 7 figures.
Empire BuilderYou're an ambitious entrepreneur whose business makes at least $1M a year. You want to scale your income and impact.