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How to Build an Email List With Lead Magnets: A Step-by-Step Guide for 2025

A person holds a large red and white magnet above a group of small white paper cutouts of people. One of the paper figures is attracted to the magnet. The background is a gradient of yellow tones.

Has this ever happened to you? You open Google, type in “How do I build my email list?”, scroll through a few blog posts, and then close your laptop in frustration. Weeks later, you realize you’re back at square one, still thinking, “I really need to build my email list.” If that sounds familiar, you’re … Read more

Blueprint for Success: The Best Books on Business Models You Need to Read

A woman holds a magnifying glass up to her eye while holding three books: The Four Steps to the Epiphany, Blue Ocean Strategy, and Business Model Generation. The background features large text saying SUCCESS LEAVES CLUES.

As they say, success leaves clues. In the world of online business, those clues are often hidden in the pages of great books. Why reinvent the wheel when you can stand on the shoulders of giants and learn from their successes? Today, I’m sharing three transformative books that decode winning business models so you can … Read more

Is It Too Late to Start an Online Business in 2025? Here’s the Truth

A hand holds a marker, drawing a red line under the bold black text START AN ONLINE BUSINESS on a white background.

I get this question all the time: “Is it too late to start an online business?” And here’s the thing — there are actually two kinds of “too late.” The first is, Is it too late for the world?And the second is, Is it too late for me? Let me put your mind at ease … Read more

8 Subject Lines That Get Your Emails Opened

Colorful envelopes scattered on a blue background, with a white illustration of an envelope flying upwards.

When it comes to building and growing your online business, few things are as important as email marketing. It’s your direct line to your audience, and the subject line is your first (and sometimes only) chance to grab their attention. But how do you stand out in today’s crowded inboxes? The answer lies in crafting … Read more

7 Mistakes I Made When Just Starting My Online Business (& How You Can Avoid Them)

A close-up of a pencil eraser removing the word mistakes written on lined paper, with eraser shavings scattered around.

Building an online business is one of the most rewarding things you can do. It gives you freedom, the ability to make an impact, and — yes — the chance to create financial security.  But let me tell you, it’s far from easy. When I started my business, Live Your Message, I made plenty of … Read more

Craft a Sales Page That Converts Visitors Into Customers for Your Course, Product, Program or Service

A small shopping cart sits on the keyboard of an open laptop, symbolizing online shopping. The laptop screen displays blurred images of people holding red shopping bags.

You’ve probably heard the saying, “You never get a second chance to make a first impression.” This holds true for sales pages. When someone lands on your page, you have a very short window to convince them that what you offer is the solution to their problem. Whether you’re selling an online course, product, program … Read more

From Side Hustle to Full-Time: Strategies to Scale Your Course Business

A woman in a business suit sits at a desk, engaging in a video conference on a monitor showing multiple participants. She is gesturing with her hands, and another monitor displays a spreadsheet. A planner lies on the desk.

Many people start their online course businesses as a side hustle, hoping to one day make it their full-time gig. But making that leap can feel like an impossible dream. The truth is that transitioning from a small course side project to a full-time, profitable business isn’t just about luck. It’s about taking the right … Read more

Are AI-Based Courses Destined to Fail? Here’s What You Need to Know for 2024 (& Beyond)

A hand reaches up toward a glowing, circuit-like brain shape against a dark background with scattered small lights, suggesting a connection between technology and thought.

If you’ve been anywhere on the internet in the last year and a half, you’ve probably seen ads promising to teach you how to build a course using AI. Sounds pretty simple, right?  Just plug in your ideas, let the AI do its magic, and voila! You’ve got a course. But here’s the thing: while … Read more

Transforming Live Launches With Rosey: A Case Study on Chatbot Success

A hand holding a smartphone displaying a chat interface with a chatbot. The screen shows a blue and green bubble conversation with icons of a robot and a person wearing a beanie. The background is a gradient of blue and white.

I still remember the day we launched the first Experience Product Masterclass (EPM). It was exhilarating, nerve-wracking, and, honestly, a bit chaotic.  As someone who’s always looking to elevate the experience…  I’ve kept iterating and iterating and iterating our signature program — the Experience Product Masterclass — to awesome, including refilming the entire program direct-to-camera … Read more

Using AI to Scale to 7 Figures

A woman sits holding a colorful umbrella, with dollar bills falling around her. Text reads AI Secrets to 7 Figures. The background features vibrant abstract paintings.

The difference between the online businesses that will thrive and the ones that will fizzle in the next few years? Those who leverage AI to scale, and those who hope the robots will just go away.  In this post, I’ll explain how to use AI to scale your business. Because if you want to keep … Read more