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7+ Essential Marketing Channels to Elevate Your Business

Whether you’re a startup fresh off the boat or an enterprise looking for the next big leap, choosing the right marketing channels is crucial. Think content that tells your story, social media that connects and emails that engage — it’s all about getting your message heard, loud and clear. In this post, I’ve got the … Read more

14 Steps to Mastering A/B Testing for Your Business in 2024

Want to up your A/B testing game? You’re not alone… Every brand, entrepreneur and business owner is striving for optimization, especially in the digital landscape. So let’s run through the basics. What you need to do (and not do). What works (and doesn’t). Let’s dive in! We’ll start with the obvious question… What is A/B … Read more

10 Influencer Marketing Tools You Should Try in 2024

Looking to take your influencer marketing game to the next level? Or maybe you’re new to influencer marketing and need some reliable, tried-and-true tools to help you navigate the waters. Either way, in this post you’ll learn about 10 tools (some well-known, some under the radar) that many marketers swear by.

70 Digital Marketing Statistics to Know in 2023 (& Beyond)

Trying to make sense of the digital marketing landscape? Are you overwhelmed by the sheer amount of data and statistics out there? Looking for reliable, easy-to-understand insights? In this easy-to-read, filler-free guide, I’m sharing 70 of the best digital marketing statistics the web has to offer. Let’s jump right in. 13 Search Engine Optimization (SEO) … Read more

85 Must-Know YouTube Statistics for Marketers in 2024

If you’re evaluating your marketing strategy for 2023, these 85 YouTube statistics might give you the push you need to give it a go on the video-sharing platform.  With more than 2 billion (yes, that’s billion with a B) people logging into YouTube each month, the platform puts you in front of more people than … Read more