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Transforming Live Launches With Rosey: A Case Study on Chatbot Success

A hand holding a smartphone displaying a chat interface with a chatbot. The screen shows a blue and green bubble conversation with icons of a robot and a person wearing a beanie. The background is a gradient of blue and white.

I still remember the day we launched the first Experience Product Masterclass (EPM). It was exhilarating, nerve-wracking, and, honestly, a bit chaotic.  As someone who’s always looking to elevate the experience…  I’ve kept iterating and iterating and iterating our signature program — the Experience Product Masterclass — to awesome, including refilming the entire program direct-to-camera … Read more

7+ Tips for Crafting a Great Inbound Marketing Strategy

A workspace with a keyboard, colored pencils, cookies, and a diagram titled Marketing Strategy. Arrows point to areas such as website design, planning management, offline integration, traffic building, social media, conversion analysis, and optimization.

Have you been trying to navigate the choppy waters of digital marketing? Then you know the importance of a robust, well-thought-out inbound marketing strategy. It’s more than just drawing people in… It’s about creating valuable experiences that have a positive impact on your audience (and your brand). From understanding your audience to leveraging social media, … Read more

51 Influencer Marketing Statistics You Should Know in 2024

A woman with curly hair smiles at the camera while sitting on a couch. Shes holding an eyeshadow palette and applying makeup. A camera and ring light are set up in front of her, suggesting she is recording a video or tutorial.

The sheer volume of influencer marketing statistics online can be overwhelming. But don’t worry… To save you hours of poring over the latest statistics, I combed through the best lists online to find the statistics that are most critical to your influencer marketing strategy and brand awareness.  Let’s dive in! Statistics on the Influencer Marketing … Read more

85 Must-Know YouTube Statistics for Marketers in 2024

A person holds a smartphone displaying the YouTube logo on the screen. In the background, a laptop is open with a blurred image of a video streaming website. A notebook and pen are on the table.

If you’re evaluating your marketing strategy for 2023, these 85 YouTube statistics might give you the push you need to give it a go on the video-sharing platform.  With more than 2 billion (yes, that’s billion with a B) people logging into YouTube each month, the platform puts you in front of more people than … Read more