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10 Influencer Marketing Tools You Should Try in 2024

Looking to take your influencer marketing game to the next level?

Or maybe you’re new to influencer marketing and need some reliable, tried-and-true tools to help you navigate the waters.

Either way, in this post you’ll learn about 10 tools (some well-known, some under the radar) that many marketers swear by.

Let’s take a look…

1. BuzzStream

Imagine a virtuoso conductor, seamlessly orchestrating a symphony of connections. That’s BuzzStream for your influencer outreach and link-building campaigns.

It’s about creating harmony in your influencer relationship management, hitting all the right notes in a cacophonous digital world.

How Much Does BuzzStream Cost?

BuzzStream offers four different plans:

The Starter plan is $24/month, the Grouth plan is $124/month, the Professional plan costs $299/month, and the Custom plan is tailor-made to fit unique needs.

Key Features of BuzzStream

BuzzStream offers a diverse array of tools:

  • Digital PR: It enables you to conduct public relations campaigns effectively.
  • Link Building: Find opportunities and keep track of your link-building efforts.

Who Should Use BuzzStream?

BuzzStream is an excellent choice for teams looking to synchronize their influencer marketing and link-building efforts.

It brings together all the different elements in an organized and harmonious fashion, like a well-rehearsed orchestra.

2. BuzzSumo

BuzzSumo, on the other hand, is like a truffle hound for top-performing content and influencers.

This tool scours the digital landscape to sniff out what’s trending, where and who’s driving the conversation. It helps you stay ahead of the curve, ensuring you’re always in the know.

How Much Does BuzzSumo Cost?

BuzzSumo offers a 30-day free trial so you can see what it can do.

Their Basic, Content Creation, and Suite plans are priced at $119, $249, and $499 per month respectively.

Key Features of BuzzSumo

  • Content Discovery: BuzzSumo allows you to discover the most shared content across all social networks.
  • Influencer Identification: It helps you find and follow key influencers in your niche.

Who Should Use BuzzSumo?

BuzzSumo is the tool for those who want to keep their finger firmly on the pulse of their industry’s hottest trends and influencers.

It’s about harnessing the power of data to stay one step ahead, never missing a beat in the fast-paced world of digital marketing.

3. Klear

Klear is like your personal cartographer, adeptly mapping out the vast landscape of influencer marketing for your brand’s journey.

This tool helps you find, vet, and manage influencers, giving you a clear path in the otherwise murky waters of influencer marketing.

How Much Does Klear Cost?

Klear doesn’t openly advertise its pricing, which is typical for many professional services. For specific details, you’ll need to get in touch with their team directly for a tailored quote.

Key Features of Klear

  • Advanced Influencer Search: Klear lets you find influencers based on demographics, psychographics, and their audience’s interests.
  • ROI Measurement: The tool provides robust analytics to measure the success of your influencer campaigns.

C. Who Should Use Klear?

Klear is an excellent choice for businesses of all sizes. It’s especially valuable for those that aim to navigate the influencer marketing landscape with confidence, whether they’re new adventurers or seasoned explorers.

4. Hunter.io

Picture a seasoned detective tirelessly unearthing clues to find what they’re after. Hunter mirrors this determination by digging up email addresses linked to a website faster than you can say ‘Sherlock Holmes’.

This tool is about smart work over hard work, sparing you the laborious task of manually seeking out contacts.

How Much Does Hunter Cost?

Hunter offers a free plan with limited searches. As for their paid plans, Starter, Growth, and Business are priced at $49, $149, and $499 per month respectively. If you pay annually, there’s a 30% discount.

Key Features of Hunter

  • Domain Search: Enter a domain name to uncover all the email addresses associated with it.
  • Email Finder: If you know someone’s name and their domain, this tool can guess their email address for you.

Who Should Use Hunter

Hunter is perfect for email marketing professionals who appreciate the value of direct communication.

It’s for those who want to break through the barriers and establish a one-to-one connection without slogging through a maze of indirect channels.

5. Pitchbox

In contrast to Hunter, Pitchbox is akin to a seasoned diplomat.

It’s all about fostering relationships, mastering the art of the pitch and making the outreach process seamless and effective. In the complex labyrinth of influencer marketing, Pitchbox aims to be your guide.

How Much Does Pitchbox Cost?

Pitchbox offers custom pricing, based on the user’s specific needs and the scale of their outreach. Currently, their Professional plan is $550 per month when paid monthly.

Key Features of Pitchbox

  • Outreach Automation: Personalize and send out your outreach emails in batches.
  • Integrated SEO Tools: Find high-quality prospects and monitor the effectiveness of your campaigns.

Who Should Use Pitchbox?

Pitchbox is the go-to tool for those who understand that a great pitch can make all the difference. It’s about crafting messages that resonate and building bridges that lead to mutually beneficial relationships in the digital world.

6. Awario

Imagine being a silent observer, omnipresent yet unseen, picking up on every whisper about your brand in the vast digital universe.

That’s Awario for you — a tool that doesn’t let any online conversation slip past its radar. It keeps a close watch, letting you know whenever your brand name pops up in the digital cosmos.

How Much Does Awario Cost?

Awario offers three plans: Starter at $29 per month, Pro at $89 per month, and Enterprise at $249 per month.

Key Features of Awario

  • Social Media Monitoring: It tracks mentions of your brand across different social media platforms.
  • Sentiment Analysis: Not only does it find mentions, it also assesses if they’re positive, negative, or neutral.

Who Should Use Awario?

Awario is for those who understand the importance of being in the know.

It suits anyone who values the power of instant information, the kind that lets you react promptly, manage crises efficiently and turn situations to your advantage.

7. Heepsy

The influencer world can be quite the jungle…

Heepsy is like your personal tour guide, helping you discover influencers who resonate with your brand. With Heepsy, you can pinpoint influencers who not only align with your brand identity but can also stir up genuine engagement.

How Much Does Heepsy Cost?

Heepsy offers three plans: Starter at $49 per month, Business at $169 per month, and Gold at $269 per month.

Key Features of Heepsy

  • Detailed Influencer Analytics: Know an influencer’s audience demographics, engagement rates, and authenticity before you decide to collaborate.
  • Contact Information: Once you’ve found the perfect fit, reach out directly using the provided contact information.

Who Should Use Heepsy?

If you’re looking to create meaningful partnerships with influencers, Heepsy could be a good choice. It’s for those who know that finding the right influencer can spark a campaign to life, helping your brand story be told and heard in the most impactful way.

8. HypeAuditor

HypeAuditor is your X-ray vision into the influencer world.

It’s as if you have a magic crystal ball that lets you peer beneath the surface, revealing the real stats behind the gloss. With HypeAuditor, you’re never left guessing whether an influencer’s followers and engagement are authentic or simply an illusion.

How Much Does HypeAuditor Cost?

HypeAuditor offers a free plan with limited features. To see everything it’s capable of doing, you’ll need to book a demo with a member of their team.

Key Features of HypeAuditor

  • Fraud Detection: It’s like your personal lie detector, identifying fake followers and fraudulent engagement.
  • Audience Quality Analytics: It provides in-depth insights into an influencer’s audience, helping you to ensure your brand’s message reaches real people.

Who Should Use HypeAuditor?

If you’re about building authentic connections, HypeAuditor could be a worthwhile tool. It’s designed for marketers who value truth over glitter, helping to foster genuine relationships with influencers and their audiences.

9. Influencity

Ever wished you could take a snapshot of the entire influencer universe? Influencity lets you do just that.

Imagine having a map to navigate through a massive galaxy of influencers, allowing you to discover the stars that align perfectly with your brand.

How Much Does Influencity Cost?

Influencity offers three different packages: Basic at $168 per month, Pro at $348 per month, and Business at $698 per month.

Key Features of Influencity

  • Influencer Discovery: A search tool with extensive filtering capabilities to find the best influencer for your brand.
  • Campaign Management: Keep track of your collaborations, monitor campaign progress, and measure results all in one place.

Who Should Use Influencity?

Influencity is for brands that believe in the power of finding the right match. If you’re about striking gold in the massive mine of influencer marketing, this tool could be your pickaxe and sieve.

10. Traackr

Think of Traackr as your compass in the influencer marketing terrain.

It guides you through every step of the journey, from discovering influencers to managing relationships, tracking campaigns and evaluating performance. 

How Much Does Traackr Cost?

Traackr provides custom pricing, so you’ll need to get in touch with them for a quote.

Key Features of Traackr

  • Influencer Discovery and Vetting: Traackr helps you find and choose influencers based on real data and insights.
  • Relationship and Campaign Management: A unified platform to manage your interactions with influencers and keep track of campaigns.

Who Should Use Traackr?

Traackr is ideal for those who don’t want to leave anything to chance in influencer marketing. If you believe in a systematic, data-driven approach, Traackr could be your secret weapon.

What are Your Must-Have Influencer Marketing Tools?

We’ve merely scratched the surface…

There are many more influencer marketing tools out there for businesses and entrepreneurs.

Did we miss one of your favorites?

Let me know in a comment below!

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