One of the BIGGEST lessons I’ve learned over the past 12 years? Treat your business like a game. Yep, you heard that right! Because when you stop taking everything so seriously in your business and start to have fun… you’ll unlock creativity you didn’t even know you had while being happy to show up every … Read more
Diving into X ads (formerly known as Twitter ads) can feel overwhelming. But… It’s a game-changer for reaching your audience where they’re most engaged. And, when you’re starting, knowing what NOT to do is just as vital as what to do. From ad copy that connects to timing your tweets for maximum impact, steering clear … Read more
Looking to crack the code on how to make money on Instagram? You’re in the right spot. Whether you’re thinking of affiliate marketing, crafting compelling stories or diving deep into the world of paid ads, the goldmine of possibilities is right at your fingertips. And with actionable techniques, specific strategies and a sprinkle of persistence, … Read more
One of the biggest challenges every coach, consultant, service provider and course creator has is saying what they do in a way that really resonates with their potential clients. Am I right? The market is huge, but so is the competition. Which is why in my program, Live Your Message Lab, I teach my students … Read more
You know, there’s a reason so many smart people dive headfirst into Pinterest marketing. It’s not just another platform… It’s a goldmine for businesses ready to tap into a community eager for inspiration and discovery. And here’s the best part: mastering Pinterest marketing isn’t about following the crowd, but about carving out a unique space … Read more
Influencer marketing is more than just a trend… It’s a pivotal tool in today’s digital marketing toolkit. Influencer marketing offers a direct route to engaging audiences and elevating brand presence. With the right tactics — from collaborating with micro-influencers to embracing user-generated content — you can reach a new, highly relevant audience and achieve noticeable … Read more
Whether you’re a startup fresh off the boat or an enterprise looking for the next big leap, choosing the right marketing channels is crucial. Think content that tells your story, social media that connects and emails that engage — it’s all about getting your message heard, loud and clear. In this post, I’ve got the … Read more
Crafting an effective email marketing strategy isn’t easy… With the constant influx of messages flooding our inboxes, a well-crafted email marketing strategy can help you connect with your audience, build trust, and, ultimately, drive conversions. In this post, I’ll share 11 actionable tips, backed by industry experts, that will help you craft an email marketing … Read more
Affiliate marketing isn’t just a fad… It’s a powerhouse money-making strategy for entrepreneurs, brands and business owners. But here’s the thing: To truly leverage its potential, you need the right tools. We’re talking top-tier, game-changing affiliate marketing tools that’ll set you miles ahead of the competition. In this post, I’ve sifted through the noise to … Read more
Want to up your A/B testing game? You’re not alone… Every brand, entrepreneur and business owner is striving for optimization, especially in the digital landscape. So let’s run through the basics. What you need to do (and not do). What works (and doesn’t). Let’s dive in! We’ll start with the obvious question… What is A/B … Read more
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