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pinterest marketing


13+ Strategies to Boost Your Business With Pinterest Marketing

You know, there’s a reason so many smart people dive headfirst into Pinterest marketing.

It’s not just another platform…

It’s a goldmine for businesses ready to tap into a community eager for inspiration and discovery.

And here’s the best part: mastering Pinterest marketing isn’t about following the crowd, but about carving out a unique space that speaks directly to your audience.

From the power of rich pins to the allure of video content, this post has over a dozen great strategies to share.

So if you’re itching to make waves in the Pinterest scene, you’re in the right place.

Let’s dive in.

1. Optimize Your Profile

Optimize Your Profile

Your Pinterest profile?

It’s the cornerstone where your brand takes center stage on this platform. You wouldn’t put on a play without a stage set that dazzles and informs, right?

So, gear up your Pinterest profile to be both magnetic and enlightening, ensuring visitors don’t just pass by, but pause and engage.

Best Practices for Optimizing Your Profile

  • Showcase Brand Brilliance: Your profile picture should beam with your brand’s essence, preferably highlighting your logo. The cover photo? It should harmonize with your brand’s color palette, fonts, and core message. Trust me, it’s the kind of consistency that feels like a warm hug to visitors.
  • Step Up With Keyword-Rich Descriptions: Words have power. Craft your profile and board descriptions with pinpointed keywords that genuinely resonate with what you offer. But remember, balance is key. No one likes a keyword party crasher!
  • Masterfully Organize Your Boards: Guide your followers with boards that have a clear sense of direction and theme. It’s like having neatly labeled aisles in a store, minus the overhead announcements.
  • Pave Paths to Your Website: Links are golden breadcrumbs. Intertwine them in your bio and judiciously within pins. They’re your silent beckoners, drawing curious visitors back to your home turf – your website.

Actionable Insight

When you’re on a mission to optimize, wear your audience’s shoes. Walk their walk. Dive deep into elements that echo their desires, choices, and challenges.

And here’s a little secret sauce: Stay attuned to Pinterest’s latest offerings.

Sprinkling in the latest, like video pins or story pins, is like giving your profile that extra dash of zest, making it irresistible in the vast digital buffet.

2. Pin High-Quality Visuals

Pin High-Quality Visuals

In the universe of Pinterest, visuals are the shining stars.

They don’t just represent your brand; they’re the vibrant tapestries that weave stories and experiences.

And in this fast-paced digital age, where a flicker can either pull someone in or push them away, your visuals need to not just speak, but sing harmoniously to your audience.

Best Practices for Pinning High-Quality Visuals

  • Embrace Vibrancy and Clarity: It’s not just about resolution. The colors, the contrasts, the framing – they should all pulse with life and clarity, creating a visual symphony that’s hard to ignore.
  • Maintain Brand Consistency: Even as you pin a variety of images, there should be an underlying thread of brand consistency. Whether it’s through filters, typography, or color palettes, let there be a signature touch that whispers, “This is us.”
  • Diversify But Stay Relevant: While it’s tempting to pin everything eye-catching, keep a keen eye on relevancy. Your board isn’t just a gallery; it’s a curated collection that mirrors what you stand for.
  • Mind the Dimensions: Pinterest has its preferred image dimensions. Adhering to them ensures your visuals aren’t cropped awkwardly or stretched out, preserving the integrity of your brand story.

Actionable Insight

Pinterest is visual storytelling at its best. And every story has its audience.

Before pinning… pause. Ask: Does this image tell a piece of our story? Does it resonate with our tribe?

Always ensure your visuals echo the core essence of your brand and resonate with your audience’s desires and aspirations. After all, it’s the authentic stories that linger in the hearts and minds of pinners.

3. Use Keywords

Stepping into Pinterest without harnessing the power of keywords is akin to stepping on stage without a script.

Keywords are the silent communicators, whispering to Pinterest’s algorithm about the essence of your content. They’re the bridge between what pinners are seeking and what you’re offering.

Best Practices for Using Keywords

  • Spotlight in Pin Descriptions: The descriptions you craft for each pin are the prime real estate for your keywords. Place them thoughtfully, making sure they flow naturally within the context.
  • Enrich Board Names and Descriptions: Don’t limit your keywords to pins. Board names and descriptions can also be optimized with the right keywords, amplifying discoverability.
  • Research, Don’t Guess: Use Pinterest’s search bar and its dropdown suggestions to find relevant keywords. These are genuine insights into what people are looking for, ensuring you’re in sync with user intent.
  • Stay Authentic, Avoid Stuffing: While it’s tempting to jam every possible keyword into a description or title, resist. Keep it organic. Let each keyword have its purpose and space, making it easy for pinners to relate.

Actionable Insight

Treat keywords as your guiding stars. They’re not just for algorithms but also for genuine human connection.

Every time you choose a keyword, envision the pinner it represents, their needs, their queries.

This person-centered approach not only aids in boosting your pins’ visibility but also deepens your bond with the Pinterest community. Because at the heart of every search, there’s a real person seeking answers, inspiration, or a solution.

4. Leverage Rich Pins

Enter the world of Rich Pins and you’re stepping up your Pinterest game.

These aren’t your everyday pins…

Rich Pins, with their added layers of information, are like your pins wearing their best evening attire, ready to make a lasting impression and engage in meaningful conversations.

Best Practices for Leveraging Rich Pins

  • Understand the Varieties: Rich Pins come in different flavors – Product, Recipe, Article, and App. Choose the type that aligns seamlessly with the content you’re sharing. For instance, if you’re a food blogger, Recipe Rich Pins are your best pals.
  • Sync with Your Website: Rich Pins pull data directly from your website. Ensure that your site’s meta tags are set up correctly. This ensures the information displayed on Pinterest is accurate and up-to-date.
  • Highlight Key Information: Use the enhanced features of Rich Pins to spotlight crucial details. For a product, it might be price and availability. For an article, the headline and author.
  • Stay Updated with Pinterest’s Guidelines: Pinterest occasionally tweaks its requirements for Rich Pins. Keep an ear to the ground and adjust accordingly to ensure you’re always in compliance and reaping the benefits.

Actionable Insight

Think of Rich Pins as a VIP pass for your content. They give pinners a richer experience, diving deeper without having to leave Pinterest.

When setting up Rich Pins, prioritize user experience. Ask yourself: What key information would enhance a pinner’s journey and make them feel more connected to the content?

The more aligned your Rich Pins are with user needs, the stronger the bond you forge with the Pinterest community. 

5. Pin Regularly

Consistency in the Pinterest realm isn’t just about showing up…

It’s about showing up with purpose, rhythm, and flair.

When you’re pinning regularly, you’re hosting a daily show for your audience. They come to expect it, eagerly anticipate it, and it’s up to you to keep the spotlight shining bright and the content flowing.

Best Practices for Pinning Regularly

  • Establish a Schedule: Just like your favorite TV series has a time slot, your pins should have a predictable rhythm. Use scheduling tools or Pinterest’s native scheduler to maintain a consistent pinning frequency.
  • Quality Over Quantity: It’s not about flooding the platform with pins, but about sharing meaningful, high-value content. A well-thought-out pin can have a far-reaching impact compared to several rushed ones.
  • Diversify Your Content Mix: Don’t let monotony creep in. Mix it up with a variety of content types — infographics, images, videos, and more — keeping your audience engaged and intrigued.
  • Engage with the Latest Trends: Pinterest, like any social platform, has its trending topics. While staying true to your brand voice, occasionally weave in trending elements to stay relevant and in tune with the zeitgeist.

Actionable Insight

Consistency in pinning isn’t just a strategic move — it’s a trust-building exercise.

Every pin you share tells your audience, “We’re here, we’re present, and we’re committed to adding value.”

As you chart out your pinning calendar, let it reflect the heartbeat of your brand and the pulse of the Pinterest community.

6. Pinterest Ads

Venturing into the realm of Pinterest Ads is akin to rolling out a red carpet for your brand, beckoning audiences to take a closer, more immersive look.

It’s where your content, powered by a bit of budget, gets to waltz gracefully across the screens of pinners, ensuring it doesn’t just blend in but stands tall and luminous.

Best Practices for Pinterest Ads

  • Define Clear Objectives: Before launching any ad, clarity is your best companion. Are you aiming for brand awareness, increased website traffic, or conversions? Your objective will sculpt the narrative of your ad campaign.
  • Craft Compelling Imagery and Copy: Ads are your spotlight moments. Ensure the visuals are crystal clear and the copy resonates, beckoning pinners to delve deeper.
  • Segment and Target Thoughtfully: Pinterest offers a buffet of targeting options — interests, demographics, behaviors, and more. Tailor your audience segments with precision, ensuring your ad finds its way to the eyes that matter.
  • Monitor and Tweak: Ads aren’t a ‘set-it-and-forget-it’ affair. Keep a vigilant eye on performance metrics, be ready to adjust and fine-tune, ensuring your investment is always directed towards optimal results.

Actionable Insight

With ads, it’s essential to ensure that every penny spent is backed by purpose and strategy.

Engage with analytics, understand your audience’s preferences, and let every ad be a harmonious blend of art and insight. 

7. Group Boards

Navigating the ecosystem of Group Boards introduces you to a vibrant community of like-minded pinners.

Here, the emphasis shifts from individual efforts to the collective power of many voices. Being part of these boards allows your content to thrive within a broader, more diverse conversation.

Best Practices for Group Boards

  • Choose Wisely: Every Group Board has its distinct ethos. Before joining, evaluate if the board’s theme and members align with your brand’s essence and objectives.
  • Contribute Value, Not Just Pins: When you add to the group, ensure your content provides tangible value, be it in the form of information, inspiration, or insight.
  • Engage and Collaborate: Active participation enhances the group experience. Engage with other members, appreciate their contributions, and stay open to potential collaborative opportunities.
  • Follow the Rules: Adhering to the guidelines set by most Group Boards is essential. These rules help maintain the board’s harmony and intended direction.

Actionable Insight

Being an active member of a Group Board means more than just pinning your content. It’s about understanding the group’s dynamics and contributing in a way that enriches the overall experience.

By sharing with intention and engaging authentically, your content not only gains visibility but also strengthens the community’s shared purpose and connection.

8. Engage with Followers

Engage with Followers

The art of engagement on Pinterest revolves around creating a two-way dialogue with your followers.

It’s not merely about broadcasting your content; it’s an invitation to converse, connect, and build a community that’s deeply invested in your brand’s narrative.

Best Practices for Engaging with Followers

  • Respond to Comments: Every comment is an opportunity to build rapport. Whether it’s a compliment, a query, or feedback, timely and thoughtful responses reinforce your brand’s commitment to its audience.
  • Curate User-Generated Content: Celebrate your followers by showcasing their creations, especially if they relate to or are inspired by your brand. It builds a sense of community and showcases a genuine appreciation for their contributions.
  • Host Contests and Challenges: Stir excitement and participation by organizing contests or challenges. It not only boosts interaction but also gives your followers a chance to be in the spotlight.
  • Share Stories and Behind-the-Scenes Content: Offering glimpses of the stories behind your pins or the inner workings of your brand can foster deeper connections. It humanizes your brand, making it more relatable.

Actionable Insight

Engagement is the heartbeat of any online community.

On Pinterest, it’s about more than just pins and repins. It’s about fostering a sense of belonging.

By actively engaging with your followers, you’re not just amplifying your brand’s voice but echoing the voices of those who resonate with your brand.

Prioritize meaningful interactions, and you’ll cultivate a community that’s passionate, loyal, and eager to be part of your brand’s journey.

9. Use Analytics

When you dive into Pinterest analytics, you unlock a treasure trove of insights about your brand’s performance on the platform.

These numbers, graphs, and metrics paint a detailed picture, guiding you to refine your strategies and make informed decisions.

Best Practices for Using Analytics

  • Monitor Key Metrics: Keep a close watch on vital metrics such as impressions, saves, clicks, and follower growth. These indicators provide a clear sense of how your content is performing and where there’s room for improvement.
  • Analyze Audience Insights: Understand who your followers are. Delve into demographics, interests, and behaviors to tailor your content more effectively to their preferences.
  • Evaluate Pin Performance: Not all pins are created equal. Determine which ones resonate most with your audience by looking at engagement rates, repins, and comments.
  • Stay Updated on Trends: Pinterest analytics also showcases trending searches and popular categories. Leverage this data to align your content strategy with what’s currently resonating on the platform.

Actionable Insight

Embracing analytics isn’t just about collecting data — it’s about interpreting it with clarity and intention. Every metric tells a story, revealing both successes and opportunities.

By being attentive to these narratives, you empower your brand to navigate the Pinterest landscape with precision, ensuring your efforts are always aligned with your goals and your audience’s desires.

10. Promote Blog Content

Harnessing the visual appeal of Pinterest to promote your blog content can be a game-changer.

This platform, teeming with eager pinners seeking inspiration and knowledge, provides the perfect backdrop to spotlight your blog’s richness and depth.

Best Practices for Promoting Blog Content

  • Create Captivating Graphics: For every blog post, craft a Pinterest-friendly graphic that captures its essence. Remember, visuals are the first touchpoint on Pinterest; make them compelling.
  • Incorporate Clear Call-to-Actions: Whether it’s an invitation to read more, a prompt to sign up, or a nudge to share, clear CTAs guide pinners towards desired actions.
  • Optimize Descriptions with Keywords: When pinning your blog content, infuse your pin descriptions with relevant keywords. It enhances discoverability and signals the content’s relevance to potential readers.
  • Cross-Promote on Other Platforms: Share your Pinterest pins across other social media channels, encouraging your audience from those platforms to discover and engage with your blog content on Pinterest.

Actionable Insight

Promoting blog content on Pinterest doesn’t just increase your traffic…

It expands your brand’s narrative in a visually engaging environment. Approach this strategy with a storyteller’s heart, ensuring each pin not only attracts but also enthralls.

When your blog’s content and Pinterest’s visual allure converge, you create a seamless journey for your audience, drawing them deeper into your brand’s world.

11. Seasonal Content

Crafting seasonal content for Pinterest is about capturing the spirit and essence of the moment.

Whether it’s the warmth of summer or the festive vibes of the holiday season, curating pins that resonate with the current mood can make your brand feel timely and connected.

Best Practices for Seasonal Content

  • Plan Ahead: The key to successful seasonal content is anticipation. Prepare your pins well in advance to capitalize on the rising interest as the season or event approaches.
  • Tie in Your Brand: Ensure your seasonal pins don’t just ride the wave of the moment but also subtly highlight your brand’s products, services, or values.
  • Embrace Authenticity: While it’s tempting to jump on every seasonal trend, it’s vital to stay authentic to your brand’s voice. Create pins that genuinely reflect both the season and your brand’s ethos.
  • Refresh Annually: Seasons come and go annually. Revisit your seasonal pins from previous years, update them if needed, and repurpose for current trends and brand messaging.

Actionable Insight

Seasonal content is a beautiful way to showcase your brand’s dynamism and adaptability.

While it’s essential to stay on top of trends and celebrate the moment, it’s equally crucial to ensure your seasonal pins are not fleeting bursts of relevance. Aim for a balance where your content feels timely yet timeless, echoing both the season’s spirit and your brand’s enduring narrative.

This approach ensures that while seasons change, the connection your brand establishes with its audience remains unwavering.

12. Collaborate with Influencers

Collaborate with Influencers

In the vast, buzzing landscape of Pinterest, influencers tend to stand out as beacons of trust and authority.

Engaging in meaningful collaborations with these trendsetters can amplify your brand’s voice and expand its reach, leveraging their established rapport with a broader audience.

Best Practices for Collaborating with Influencers

  • Choose the Right Fit: Not every influencer will align with your brand’s vision and values. It’s crucial to identify influencers whose audience, style, and ethos mirror your brand’s aspirations.
  • Define Clear Objectives: Before entering a collaboration, outline your goals. Whether it’s brand awareness, product promotion, or audience engagement, having clear objectives will shape the direction of the collaboration.
  • Provide Creative Freedom: While it’s essential to communicate your brand’s messaging, allow influencers the freedom to interpret and present it in their unique style. Their authenticity is what drew their audience in the first place.
  • Measure the Impact: Post-collaboration, analyze the metrics. Look at engagement rates, click-throughs, and other relevant KPIs to gauge the success and areas of improvement for future collaborations.

Actionable Insight

Collaborating with influencers is more than just a strategy to amplify your brand’s voice. It’s about forging a partnership based on mutual respect and shared goals.

Approach these collaborations as joint ventures where both parties contribute to a unified vision. By doing so, you not only harness the influencer’s reach but also tap into their creative genius, weaving a richer, more resonant narrative for your audience on Pinterest.

13. Consistent Branding

Consistency in branding on Pinterest acts as a golden thread

Consistency in branding on Pinterest acts as a golden thread, weaving together the myriad pins and boards under the emblem of your brand.

It ensures that every touchpoint, whether a pin, an image, or a description, echoes the same visual and tonal harmony, creating a cohesive brand experience for pinners.

Best Practices for Consistent Branding

  • Establish a Brand Style Guide: Create a reference guide that details the fonts, colors, and design elements synonymous with your brand. Ensure every pin aligns with these guidelines.
  • Use a Signature Look: Whether it’s a particular filter, a recurring motif, or a consistent layout, having a signature look makes your pins instantly recognizable amidst the clutter.
  • Maintain a Steady Voice: Your brand’s tone, whether playful, professional, or inspiring, should reverberate consistently across pin descriptions, board titles, and any textual content.
  • Regularly Audit Your Boards: Periodically review your boards to weed out pins that may no longer align with your brand’s image or message, ensuring a streamlined brand experience.

Actionable Insight

Consistent branding crafts a seamless narrative.

It’s the reassurance that every time a pinner interacts with any facet of your brand, they’re treated to the same quality, values, and essence.

This consistent touch fosters trust, reliability, and a deeper connection, making your brand not just seen but also remembered and cherished.

14. Pin Video Content

Since most pins are images, video content can stand out. BIG TIME.

While still images capture a moment, videos invite pinners into a journey, telling a story that’s immersive, engaging, and captivatingly alive.

Best Practices for Pinning Video Content

  • Optimize for Silent Viewing: A significant portion of video views on Pinterest happens without sound. Ensure your video content can stand alone visually or use captions to convey the message.
  • Craft Compelling Thumbnails: A captivating thumbnail can be the difference between a scroll-past and a click. Choose a frame that’s both representative of the video and visually alluring.
  • Keep It Short and Sweet: While Pinterest supports longer videos, the sweet spot often lies in concise, impactful content that delivers value without testing the viewer’s patience.
  • Incorporate Clear CTAs: If your video aims to drive action, whether it’s a website visit, product purchase, or content download, ensure there’s a clear and compelling call-to-action embedded within or at the end.

Actionable Insight

Video content on Pinterest offers a dynamic layer to your brand’s narrative, pulling pinners into a deeper engagement.

However, the real magic lies in striking a balance between visual allure and meaningful content. It’s not just about motion and visuals but about creating moments that resonate, inform, and inspire.

When crafting video pins, think of them as mini-stories, each with a beginning, middle, and end, guiding the viewer through a brief yet memorable journey with your brand.

Which Pinterest Marketing Strategy is Your Favorite?

Pinterest marketing is about crafting connections, sparking inspiration, and driving engagement in fresh, impactful ways.

And guess what?

You’ve just equipped yourself with 14 game-changing strategies that’ll help you craft those connections, spark inspiration, and drive meaningful engagement.

But before you go off to conquer Pinterest, let me ask you a quick question…

Which strategy resonated most?

Any insights to share?

I’d love to hear them! Leave me a comment below.

But before you go…

Marketing can only get you so far… because real business growth comes from doing this one thing… taking consistent action on the right things at the right time.

And in my program — Live Your Message Lab — that’s exactly what you’ll do each month! Get the step-by-step actions you need to take to get real results plus the coaching, support, tools and community to make it happen!

I hope to see you inside Lab. 🙂

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