One of the biggest challenges every coach, consultant, service provider and course creator has is saying what they do in a way that really resonates with their potential clients. Am I right? The market is huge, but so is the competition. Which is why in my program, Live Your Message Lab, I teach my students … Read more
You know, there’s a reason so many smart people dive headfirst into Pinterest marketing. It’s not just another platform… It’s a goldmine for businesses ready to tap into a community eager for inspiration and discovery. And here’s the best part: mastering Pinterest marketing isn’t about following the crowd, but about carving out a unique space … Read more
Influencer marketing is more than just a trend… It’s a pivotal tool in today’s digital marketing toolkit. Influencer marketing offers a direct route to engaging audiences and elevating brand presence. With the right tactics — from collaborating with micro-influencers to embracing user-generated content — you can reach a new, highly relevant audience and achieve noticeable … Read more
Whether you’re a startup fresh off the boat or an enterprise looking for the next big leap, choosing the right marketing channels is crucial. Think content that tells your story, social media that connects and emails that engage — it’s all about getting your message heard, loud and clear. In this post, I’ve got the … Read more
Crafting an effective email marketing strategy isn’t easy… With the constant influx of messages flooding our inboxes, a well-crafted email marketing strategy can help you connect with your audience, build trust, and, ultimately, drive conversions. In this post, I’ll share 11 actionable tips backed by industry experts that will help you craft an email marketing … Read more
Affiliate marketing isn’t just a fad… It’s a powerhouse money-making strategy for entrepreneurs, brands and business owners. But here’s the thing: To truly leverage its potential, you need the right tools. We’re talking top-tier, game-changing affiliate marketing tools that’ll set you miles ahead of the competition. In this post, I’ve sifted through the noise to … Read more
Want to up your A/B testing game? You’re not alone… Every brand, entrepreneur and business owner is striving for optimization, especially in the digital landscape. So let’s run through the basics. What you need to do (and not do). What works (and doesn’t). Let’s dive in! We’ll start with the obvious question… What is A/B … Read more
Your brand website isn’t just a URL — it’s your story’s stage, your business’s heartbeat. Ever wondered what makes some brand websites magnetically attract visitors, while others just… don’t? In this post, I’ve curated 20 of the finest brand website examples to inspire and enlighten. From crisp designs to compelling narratives, you’ll learn what these … Read more
Instagram marketing… It’s not just a buzzword, but a goldmine of opportunities for your business or brand. Whether it’s the art of crafting captivating captions, diving deep into video content or collaborating with the cream of the influencer crop – it’s all about connecting, engaging and converting. And in this post, I’ll give you a … Read more
Navigating the waves of digital engagement on social media can feel like setting sail without a compass… The space is buzzing and, to stand out, you need more than just a map. You need a foolproof strategy. In this post, I’m going to give you just that. You’ll learn the steps needed to transform your … Read more
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