So, you want to start a blog? Whether you dream of building a side hustle or growing a full-time business, blogging is a great way to reach people and market your business. But when you’re getting started, it’s easy to feel overwhelmed. Don’t worry. This guide will walk you through starting a blog in seven … Read more
Do you need authority-building affiliate marketing statistics to enhance your content? Look no further. I’ve curated a comprehensive collection of astonishing affiliate marketing statistics. Whether researching a new side hustle or writing an article, these data-driven insights will provide valuable information and enrich your understanding of affiliate marketing. Let’s dive in. 1. A significant number … Read more
Do you need side hustle ideas that’ll bring in some extra money? Thanks to the internet, finding a side hustle is easier than ever. You can work from any location — and you can usually choose your own schedule. All you need to make a little extra cash is a few ideas, time and persistence. … Read more
With all the advantages of content marketing — building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media — it’s a must for any business.
Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.
Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.
To grow your business — no matter what stage you’re in — you need to consistently attract the attention of your target audience (eventually turning them into customers and repeat buyers). And fortunately, you don’t have to spend a fortune to drive awareness and attract your ideal audience! What’s the secret? Guest blogging. Guest blogging … Read more
First of all… if you haven’t built your website yet, these 20 startup website examples should get you excited and motivated to start today! So what makes a great startup website? Well, the best startup websites grab the user’s attention by thinking about the needs of their target market. What experience do you want visitors … Read more
If someone wants to know about you they’re going to Google your name and check you out. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of … Read more
Ever thought about your website privacy policy? Could you be sued or held liable if there’s a privacy breach that you had nothing to do with? What about your return policies & disclaimers? Are you leaving your business wide open to be sued?
And what about copyright & trademarks? Your intellectual property is valuable and, most people leave theirs defenseless.
On Sunday, we hosted business lawyer Roger Glovsky during the marathon Your Website in a Weekend workshop and he shared some eye-opening stuff that I had no idea about.
Roger has generously agreed to allow me to share his presentation.
There’s a “to-do” list inside every business owner’s head, and on that list we all have a checkbox labeled “website.”
Trouble is, for many people, this checkbox can be a daunting one to tick.
There are so many buttons, options and choices that it can be tempting to just grab a cheap template or theme-based “one-size-fits-all” site.
Can’t say I blame you.
We’ve all got better things to do than worrying about websites, and smart companies like WordPress and Squarespace make it insanely easy to create a perfectly nice-looking & functional site in just minutes.
So what’s the problem? Well, Dear Reader, here’s the thing…
A template-based, “one-size-fits-all” website is fine if you’re just starting out and you’re desperate to check that box. But it’s not so good if you have a business that relies on the internet to bring in leads and sales every single day.
If you’re in a business where converting just a few percent more can mean thousands if not tens or even hundreds of thousands of dollars to your bottom line OR if you have (or some day want to have) a 6, 7 or 8-figure online business, then you’ve got to dig a little deeper and leave that one-size-fits-all site behind.
NEWSFLASH: Just like there’s more than one kind of business model you can choose from, there are different kinds of websites (that serve different purposes.)
In this new 3-part blog series, I’m going to demystify all this for you by talking about the ONLY 3 kinds of home page layouts you should consider using. PLUS I’ll even give you the exact templates to use to make it even more drop-dead easy for you.
These templates are the 3 best-converting home page layouts that we’ve ever developed in our branding and web agency, working with $50,000+ clients.
If you’re not getting results with business blogging or using social media for business, don’t blame the tools. You probably haven’t designed a content strategy that will engage your target market around your specific topic.
Most people jump into blogging and social media and start posting content wily nily about whatever floats their fancy at that particular moment in time. The problem with this approach is that you may be writing about topics that have little to do with your products and services, so the audience that you’re building may not be interested in what you have to offer.
If you laser focus your posts around the #1 topic your work is about, you’ll drive targeted traffic to your website that is much more likely to buy from you. That doesn’t mean you can’t write about other things, but it does mean that you should choose sub-topics that relate to and support your #1 topic.
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