Looking for the best social media marketing tools for your business? After all, there are so many out there to choose from. And you want something that does exactly what you need it to do without busting your budget. Welcome to our alphabetized and detailed list of 16 life-changing social media tools. You’re about to … Read more
First of all… if you haven’t built your website yet, these 20 startup website examples should get you excited and motivated to start today! So what makes a great startup website? Well, the best startup websites grab the user’s attention by thinking about the needs of their target market. What experience do you want visitors … Read more
You need a membership site. That’s what every one of your peers tells you. Coaches, consultants, authors, healers, and speakers all make extra money with a membership site.
But what kind of membership site should you use?
If someone wants to know about you they’re going to Google your name and check you out. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of … Read more
This year, I noticed 8 emerging web design trends that are poised to go big in 2018. I recommend you read all 8, but be on the look out for the 1 thing you want to integrate first. That’s the only way to stay sane in our rapidly changing virtual world.
You probably know by now that here at Live Your Message we’re obsessed with conversion…
We’re obsessed with the question: How do we inspire more action and more sales with the same amount of traffic? How do we get off the traffic and marketing treadmill and better serve the people who are already coming to us?
Because that’s how we as business owners go beyond what I call a “one-second-stand” – the ultra-brief love affair most people have with their visitors before they bounce – so we can deepen our relationship with you.
You’re our reason for being.
If you don’t say yes to subscribing to our newsletter and investing in our programs, then we can’t be of service. We can’t contribute to you and we definitely can’t transform your life with what we do…
I imagine you’re reading this because you want to move more people into action and inspire more people to say yes to working with you.
That’s why I wanted to share this one super-simple sales page tip for instantly adding up to 25% more sales to any webinar or launch you do.
If you are the face and voice of your brand or the key reason why people choose to work with your company, then people need to see you and know what you look like.
You can’t hide behind your work, or bury your photo on the About page of your website.
You have to truly step forward and allow yourself to be seen.
The best signature photos tell a visual story of who you are. They allow your visitors to almost feel like they know, like and trust you in a single glance, paving the way for a deeper level of connection and relationship. And they align with your message, your brand and how you want to show up. There are two primary approaches you can take with your signature photos…
If someone wants to check you out, they’re going to Google your name. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of care into what they … Read more
How many of you have met someone who talked about themselves ALL the time? And not just talked about themselves, but boosted and bragged, until you felt the need to get outta there fast?
While having a healthy ego is important to success, you can overdo it. There’s only so much you can say about yourself and how awesome you are before people tune out and stop believing you.
That’s where social proof comes in. It’s much more powerful to let other people say how awesome you are, then to make these claims about yourself.
People are more likely to believe what other people say about you, then what you say about yourself. Afterall, you have every incentive to bend the truth from time to time. But why would your students, customers, or clients say something they didn’t believe?
Many traditional websites, relegate social proof to a single testimonials, case studies, or success stories page on your website. Or they just throw them in randomly in the sidebar without really correlating the testimonials to specific content on the page.
I recommend strategically weaving testimonials throughout your site to support specific call to actions or sales events.
Let me give you a few examples from the website I built for Evan Marc Katz, the dating coach for smart, strong, successful women:
Example #1 – Home Page
Our first testimonial is featured right on the home page. You’ll notice we’ve put it under what I call the 3 “Pathway boxes,” which guide your visitors deeper into your site based on what they’re looking for.
I LOVE talking about fonts because very few people realize the full power of typography to transform the look, feel and experience of your business…
Some of you may know the famous story Steve Jobs tells of studying calligraphy at Reed College, which at the time had the best calligraphy department in the country:
“Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed…I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture.”
“When we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them.”
You see before the Mac computers just used a single typeface. Fonts were functional. They weren’t seen as something that could add to the user experience.
And for most people, fonts still are primarily a functional way to display written content. And most people can only name a handful of fonts: Times New Roman, Arial, Helvetica and perhaps a few more.
Now I wish I had time to do a full training on typography here, but we have a lot to cover so I’m going to focus on what I call your font palette.
Your font palette are the 3-4 branded fonts that you use consistently across every web page you create, as well as all your other materials.
So the right font palette not only adds to your company’s brand, but it can actually increase your conversions by calling attention to exactly what you want your visitors to focus on.
Let me walk you through the 3-4 fonts that make up your font palette (I recommend watching the video training above to see examples of each of these font types):
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