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[Entrepreneurial Survival Kit] What To Do When The Sh*t Hits The Fan

A person stands on a large rock with arms outstretched, silhouetted against a dramatic sunset sky filled with clouds. Rugged terrain stretches into the distance, creating a sense of vastness and freedom.

In January, I was invited to join Plat Plus, an intimate Mastermind led by Jeff Walker for 50 of the top online business and internet marketing minds on the planet. It felt crazy to take 3 days out to attend the first meeting just 2 weeks before our big annual live event — Message to … Read more

The Top 2 Approaches to Taking a Signature Photo for Your Website

A person in a knitted sweater holding a vintage Argoflex camera with both hands. The background is softly blurred, suggesting an outdoor setting. The image is in black and white, capturing a nostalgic feel.

If you are the face and voice of your brand or the key reason why people choose to work with your company, then people need to see you and know what you look like.

You can’t hide behind your work, or bury your photo on the About page of your website.

You have to truly step forward and allow yourself to be seen.

The best signature photos tell a visual story of who you are. They allow your visitors to almost feel like they know, like and trust you in a single glance, paving the way for a deeper level of connection and relationship. And they align with your message, your brand and how you want to show up. There are two primary approaches you can take with your signature photos…

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