If you’re not getting results with business blogging or using social media for business, don’t blame the tools. You probably haven’t designed a content strategy that will engage your target market around your specific topic.
Most people jump into blogging and social media and start posting content wily nily about whatever floats their fancy at that particular moment in time. The problem with this approach is that you may be writing about topics that have little to do with your products and services, so the audience that you’re building may not be interested in what you have to offer.
If you laser focus your posts around the #1 topic your work is about, you’ll drive targeted traffic to your website that is much more likely to buy from you. That doesn’t mean you can’t write about other things, but it does mean that you should choose sub-topics that relate to and support your #1 topic.
Take a moment now to decide on your primary topic and the 5-10 related topics you want to focus on. I recommend working backwards from what you’re trying sell to figure out what content will lead people into your offerings. Try asking yourself the following questions:
• What are the questions my clients always ask me?
• What urgent problems or needs do my customers have?
• What is my ideal client searching for in Google that would lead them into my work?
• What do I love writing about?
• Where can I provide the most value?
• What do I want to become known for?
Now that you’ve determined the topic you want to own online and identified the main supporting topics, you can brainstorm a list of 50-100 content ideas that fall within these areas. I recommend creating a spreadsheet or Google Doc to track your ideas – not just now, but every time inspiration strikes you, be it in the shower or on the road. You can also create columns for blog titles, email subject lines, tweets, posting dates, and anything else that strikes your fancy.
Congratulations. You now have a content strategy, enough blogging ideas and social media ideas for a full year! There’s no excuse. It’s that easy…
Tell me, what’s your #1 topic?
Love it? Hate it? Let me know...
My primary topic is vision (eyesight) recovery……….At 28, I was told I might go blind from genetic and autoimmune diseases of my eyes. In my journey since then, I became a massage therapist, headed the Vision Services department for The Center for Integrative Manual Therapy and Diagnostics, a large multidisciplinary clinic and completed a PhD in Integrative Medicine. My dissertation topic was The Effect of Integrative Manual Therapy on the Symptoms of Parkinson’s disease. Oh, and today I have better vision than when I was 40 and better vision than when I was diagnosed with Keratoconus, nystagmus and migraines. I am also migraine free.
My #1 Topic is:
How to Turn Your Clients’ Needs into Profitable Products
Thanks Marisa for asking such a pointed question to help me distill this! : )
My #1 topic is helping women clear their blocks to love so they can attract the man of their dreams. How am I doing so far? 😉
My number 1 topic is isnpiring people to put the fun and passion back into their woring week.
What do you think Marisa – all ideas for improvement are welcome!
I’m a home inspector. I’ve decided to specialize in first time home buyers. I want to create a blog with quick tips on home maintenance.
My business is “The Creative Muse: Empowerment and Upliftment for Your Life.” I offer clairvoyant readings and healings for women and blog about healing, growth, well-being.
Hi Marisa, I help women in transition find clarity in life directions, increase their confidence and celebrate life! Women dealing with change. is this specific enough as a 20 seconds elevator speech? Your advice pls Marisa. Thank you:)
My primary topic is how to build a successful career in the entertainment industry.
Empowering and inspiring women with chronic illnesses
Hi Marisa, my topic is about holistic nutrition. Passionate about the power of food. Any suggestions are highly appreciated.
I help business owners, entrepreneurs and teams to have pathways clarity and achieve desired outcome result in specific niche market space.
The reason I focus on strategic planning and management to activate engagements in ideal clients ideas big picture for a compelling future benefits analysis to achieve results.