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The Lost Art of Teaching: How to Make More Money & Have More Impact by Embracing Your Inner Teacher

A person with long hair is standing and gesturing while holding a marker, next to a flip chart displaying a pie chart with various percentages in different colors. They appear to be giving a presentation or explaining the chart.

There are four levels of teaching and each level of teaching is more valuable and more valued than the next in that people are willing to pay more money for it.

The Power of 90: How to Instantly Dissolve Resistance & Procrastination Around Your Biggest Goals

A woman stands against a plain light background, wearing a blue polka dot dress and a dark hat. She looks off to one side with a neutral expression.

Lately, I’ve become obsessed with the science of motivation… both for myself, and for my clients & customers too. What is it that really allows some people to succeed and causes others to struggle? I’m convinced that the right habits, tools & mindset can overcome almost any lack of smarts, talent or opportunity. As a child, … Read more

How Much Sales & Marketing Do You *Really* Need to Do In Your Business? (The Answer May Surprise You)

A group is sitting around a wooden table, having a meeting. There are notebooks, a laptop, and glasses of iced tea on the table. One person is holding a pen, and sunlight is streaming in, creating a bright and informal atmosphere.

Whenever I meet an entrepreneur who isn’t getting the clients or customers that they want, the reason is always clear. There’s nothing wrong with their business idea. And there’s nothing wrong with them. Nine times out of ten, they’re simply not talking to enough people. Just like you need food and water to survive, your business needs sales and marketing — and probably more than you think.

Your Hidden Story: What Parts of You Are You Leaving Out of Your Business that Would Give it the Unique Voice in the Market You Secretly Desire?

A closed, vintage-looking book with a patterned cover lies on a wooden surface. A pair of sunglasses with red-tinted lenses is placed on top of the book, casting a warm glow in the dim lighting.

This morning I got an email from my dad — a one-paragraph missive from deepest Saudi Arabia… Dear Marisa, I arrived yesterday in Riyadh and will be here on a World Bank mission until Dec. 14 when I return to Costa Rica. I haven’t seen much of the country yet, but the area around the … Read more

Mind the Gap: Making the Leap from Where You Are to Where You Want to Go

A subway train speeds through a brightly lit underground station, creating a motion blur effect. In the background, a few people stand on the platform. The scene is vibrant, with red and white colors dominating the stations design.

I spent 2 years living in London in the 2000s while attending grad school at the Royal College of Art… and one of the most iconic parts of London is the Tube, the underground system that crisscrosses the city. From the circular logo with the names of each station inside to the words MIND THE GAP … Read more

Strategic Plan Template for Online Entrepreneurs: How to Make the New Year Count

A vibrant display of illuminated star-shaped paper lanterns in various colors and intricate patterns, creating a warm and festive atmosphere.

Each December for the past 4 years, I’ve spent a few hours creating my vision for the new year.

And each year I’ve done this, we’ve at least doubled our business from the previous year. (And one year we even tripled it!)

Every hour I spend planning is literally worth its weight in gold.

In this post I want to share the exact template I use each and every year to clarify my vision and turn it into reality (this really is the “secret santa sauce”.)