There are many types of intellectual property, and it can be confusing to know which ones apply to you and your business. In this post, we’ll go over the four most common types of intellectual property (trademarks, trade secrets, copyrights and patents), plus four lesser-known types that may be relevant to you. But before we … Read more
Having a business checking account is a must for most small businesses. You’re able to keep your business and personal expenses separate, prep for taxes (no fun… but necessary!) and legitimately establish your business’s financial presence. And thanks to the internet, entrepreneurs and small business owners have many options for choosing a business checking account. … Read more
The French astronomer Nostradamus is still famous — 500 years after his death — for predicting the future. I’m guessing I won’t be famous for that… 🙂 But I do have a sense for what’s coming down the pikes online in 2022. At the end of every year, I blog about how I see the … Read more
Crafting your message is one of the hardest things you’ll do as an entrepreneur. It’s not a flip that you switch. It’s not something you do once and call it a day. Instead, you have to constantly evolve, iterate, and refine as you get more clear and grounded in the unique value you’ve got for the world. Learn the three parts of your message and how to cart one that drives massive action and gets real results for your business.
Just like we need food, oxygen and water to survive, your business needs money, customers and support. And most people who want to grow and scale their business focus on what they want instead of what their business needs. But when you shift your focus to what your business needs, you’re able to take this longer-term view that sets you up for success — not just now — but in the future.
Scaling your business is about taking the ceiling off, so you can continue to grow, and your business can continue to grow beyond your limits, beyond what you’re capable of doing on your own. And to do that, you’ve got to take consistent strategic action. So how can you take the ceiling off your business and grow and scale beyond what you thought was possible? By taking these 5 actions.
What do you do if you’re not getting enough sales?
The answer could be a lot simpler than you think because you might be missing just one ingredient in your sales and marketing message…
Social proof.
So that’s basically success stories and powerful testimonials from students and clients and it’s the credibility you get — not from what you say — but from what other people say about you and your work. In this post, I outline exactly how to get testimonials that will increase sales and grow your business.
There are four levels of teaching and each level of teaching is more valuable and more valued than the next in that people are willing to pay more money for it.
Lately, I’ve become obsessed with the science of motivation… both for myself, and for my clients & customers too. What is it that really allows some people to succeed and causes others to struggle? I’m convinced that the right habits, tools & mindset can overcome almost any lack of smarts, talent or opportunity. As a child, … Read more
Whenever I meet an entrepreneur who isn’t getting the clients or customers that they want, the reason is always clear. There’s nothing wrong with their business idea. And there’s nothing wrong with them. Nine times out of ten, they’re simply not talking to enough people. Just like you need food and water to survive, your business needs sales and marketing — and probably more than you think.
This morning I got an email from my dad — a one-paragraph missive from deepest Saudi Arabia… Dear Marisa, I arrived yesterday in Riyadh and will be here on a World Bank mission until Dec. 14 when I return to Costa Rica. I haven’t seen much of the country yet, but the area around the … Read more
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