Whenever I meet an entrepreneur who isn’t getting the clients or customers that they want, the reason is always clear. There’s nothing wrong with their business idea. And there’s nothing wrong with them. Nine times out of ten, they’re simply not talking to enough people. Just like you need food and water to survive, your business needs sales and marketing — and probably more than you think.
There are all kinds of logical reasons to continue doing the things you’re good at — such as you’re damn good at it, saving money or because it’s just easier & quicker to just keep doing this stuff than it is to train someone else to do it for you. It seems logical, but it’s a trap that keeps you stuck where you are. Here’s what to do instead…
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