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How Much Sales & Marketing Do You *Really* Need to Do In Your Business? (The Answer May Surprise You)

Whenever I meet an entrepreneur who isn’t getting the clients or customers that they want, the reason is always clear. There’s nothing wrong with their business idea. And there’s nothing wrong with them. Nine times out of ten, they’re simply not talking to enough people. Just like you need food and water to survive, your business needs sales and marketing — and probably more than you think.