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How to Build an Email List With Lead Magnets: A Step-by-Step Guide for 2025

A person holds a large red and white magnet above a group of small white paper cutouts of people. One of the paper figures is attracted to the magnet. The background is a gradient of yellow tones.

Has this ever happened to you? You open Google, type in “How do I build my email list?”, scroll through a few blog posts, and then close your laptop in frustration. Weeks later, you realize you’re back at square one, still thinking, “I really need to build my email list.” If that sounds familiar, you’re … Read more

Blueprint for Success: The Best Books on Business Models You Need to Read

A woman holds a magnifying glass up to her eye while holding three books: The Four Steps to the Epiphany, Blue Ocean Strategy, and Business Model Generation. The background features large text saying SUCCESS LEAVES CLUES.

As they say, success leaves clues. In the world of online business, those clues are often hidden in the pages of great books. Why reinvent the wheel when you can stand on the shoulders of giants and learn from their successes? Today, I’m sharing three transformative books that decode winning business models so you can … Read more

Is It Too Late to Start an Online Business in 2025? Here’s the Truth

A hand holds a marker, drawing a red line under the bold black text START AN ONLINE BUSINESS on a white background.

I get this question all the time: “Is it too late to start an online business?” And here’s the thing — there are actually two kinds of “too late.” The first is, Is it too late for the world?And the second is, Is it too late for me? Let me put your mind at ease … Read more

8 Subject Lines That Get Your Emails Opened

Colorful envelopes scattered on a blue background, with a white illustration of an envelope flying upwards.

When it comes to building and growing your online business, few things are as important as email marketing. It’s your direct line to your audience, and the subject line is your first (and sometimes only) chance to grab their attention. But how do you stand out in today’s crowded inboxes? The answer lies in crafting … Read more

7 Mistakes I Made When Just Starting My Online Business (& How You Can Avoid Them)

A close-up of a pencil eraser removing the word mistakes written on lined paper, with eraser shavings scattered around.

Building an online business is one of the most rewarding things you can do. It gives you freedom, the ability to make an impact, and — yes — the chance to create financial security.  But let me tell you, it’s far from easy. When I started my business, Live Your Message, I made plenty of … Read more

Transform Touchpoints Into Turning Points: Using Customer-First Messaging to Fuel Your Growth

A person holds a smartphone displaying an email app. The screen shows a new message notification with a red badge and an envelope icon. Blurred background with a table and chairs.

As budding entrepreneurs or established business owners, we’ve all felt at some point that we’re in unfamiliar territory, whether that’s due to our personal circumstances or the unprecedented challenges we face. You might be in the heart of a bustling city or tucked away in a quiet, small town. You might have spent years off … Read more

How to Start a Business: 10 Simple Steps for Beginners in 2024

An open book with the title How to Start a Business next to colorful bar graphs and a calculator. Glasses are placed nearby.

So you want to know how to start a business… but you’re completely lost, right? Don’t worry. Every aspiring entrepreneur feels this too. And that’s why I’ve put together this easy-to-follow guide to demystify the startup process and help you start your business today.