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Faith Over Fear: How to Rise, Survive & Thrive in a World That’s Changing Fast

Four hands spelling LOVE in American Sign Language against a backdrop of a calm sea and a bright sky. The hands form the letters L, O, V, and E, from left to right, with sunlight reflecting on the water.

I walked out onstage and I could almost taste it… the bitter disappointment of seeing so many empty seats in the room.  I wanted to turn back. I wanted to sit and cry. I wanted to go home and hide under the covers. Anything but be there on that stage in that moment. But every … Read more

Radical Self-Expression Part 3: A case study in amassing loyal fans & followers on social media. How these 3 freaks do it, and how you can too.

A person wearing a straw hat and dark clothing stands in front of a distressed pink wooden wall. Their face is obscured by the hat, and they are gesturing with both hands spread open.

I’ve worked with thousands of students and clients in personal branding and marketing for over 10 years now and here’s what I know for sure… Your gifts and skills or what you actually DO makes up about 20% of why people choose to buy from you. The other 80%? It’s about who you are and … Read more

Radical Self-Expression Part 2: How Not Being Perfect on Social Media Can Explode Your Audience and Attract Buyers Who Love Your Unique Kind of “Weird”

A person with long hair squats on a rocky shoreline, wearing a fringed garment. They have their hands together, gazing toward the ocean under a cloudy sky. The scene conveys a sense of calm and contemplation.

In Radical Self-Expression Part 1, I talked about why being yourself in your business is something you MUST do right now. It’s the only real way to be seen and heard in today’s overcrowded marketplace where we’re bombarded with marketing campaigns, messages and memes 24/7.  I also shared 3 actionable radical self-expression exercises you can … Read more

The Art of Growing Your Business with Social Media (Even if You Secretly Hate It!)

A smartphone displaying the Instagram logo on its screen, placed on a white surface. The phone is positioned at a slight angle, with the logo clearly visible in vibrant colors.

So just about EVERYONE knows Gary Vaynerchuk (aka Gary Vee) and that’s no accident. He once said he knows he’s successful when 7-year-olds stop him on the street for a selfie.  7-year-olds! That’s freakin’ scary to me but it’s also helped me realize why I’ve been so allergic to social media pretty much since it … Read more

Radical Self-Expression: The Secret to Standing Out and Growing Your Business (Even In an Unpredictable Market)

A person with bright blue eyes holds a hand covered in vibrant multicolored paint over their face, creating a striking contrast and artistic expression.

So much of what worked in online marketing, sales and communication is now officially dead and people are scrambling to figure out their next move.  A lot of entrepreneurs are beyond frustrated because it feels like no matter what they do — no matter how much time, money  and energy they invest in sales and marketing … Read more

Don’t Wait Until It’s Too Late: How to Avoid Being a Dreamer for the Rest of Your Life and Make Your Business Happen Today

A person in a school uniform lies on a tree branch over a calm body of water. They have an open book covering their face, with their reflection visible in the water. Surrounding are lush green trees and serene nature.

Why do people who dream of being an entrepreneur wait so long to get started? It’s because a lot of these people don’t know what business to start and even if they do land on an awesome idea, they get hung up on how to get started. They keep thinking about it and dreaming about … Read more

What’s Working Now: Top 10 Must-Know Marketing Insights to Grow Your Business in 2020

A hand interacting with a touchscreen, emitting digital icons like a phone, envelope, music note, magnifying glass, and chat bubble. The scene signifies technology and communication in a dynamic digital space.

Things are falling apart online. At least it feels that way for a lot of people. So many marketing techniques we relied on — the stuff that worked like gangbusters — are no longer generating subscribers, sign ups and sales like they used to. Self-paced courses, email marketing, affiliate marketing and fully automated “set it … Read more

How to Ride the Ups and Downs in Online Marketing and Always Come Out on Top

A looping roller coaster structure silhouetted against a twilight sky with pink and blue hues. The intricate design includes loops and twists, elevated on tall supports, creating a dramatic contrast against the evening backdrop.

The other day a friend of mine put this question out on Facebook… “Do you think the internet is going to continue on and on and on or do you think it’s gonna go bust — sort of spontaneously combust — at some point?” None of us can predict the future so there’s really no … Read more

Moment 1 of Day 1: How to Craft a Powerful Onboarding Sequence that Turns New Customers Into Repeat Buyers

Two pairs of feet stand on a tiled pavement with the text PASSION LED US HERE written in bold letters. Shadows of trees create a dappled effect on the tiles.

TRUE OR FALSE? The most important moment in your customer relationship is the moment they hit the buy button or say yes in a sales conversation. You might have heard internet marketers and business coaches say that again and again but just because you hear something more than once, doesn’t make it true. So, I’m … Read more

Are You a Business Adrenaline Junkie? Why “Bigger, Better, Faster, More” Is NOT a Winning Formula for Success

A person wearing a backpack and athletic clothing, mid-air while leaping across a gap between two concrete ledges. A river and lush green trees are visible in the background under a clear blue sky.

If we were having a discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress? That’s from Dan Sullivan… he’s a world-class coach and consultant, and he’s a genius at what … Read more

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