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Why “Doing What You Love” is the Worst Business Advice Anybody Can Get

Most entrepreneurs have no problem coming up with a ton of great ideas.

And when it comes to product creation (which happens to be my zone of genius :-)) here’s what I can say for sure…

Ideas are NOT the problem.

Just about every one of my students and clients can churn out awesome product ideas without breaking a sweat.

But how do you know if your idea will go down well with your audience?

How do you know if people will even want your product let alone pay for it?

In this week’s post, I’m sharing exactly how to choose a profitable product idea that’ll practically fly off your (virtual) shelves!

Epic Business Fail: Why Getting Too Comfortable Can Cost You Your Entire Business (Like This Guy)

Most entrepreneurs have no problem coming up with a ton of great ideas.

And when it comes to product creation (which happens to be my zone of genius :-)) here’s what I can say for sure…

Ideas are NOT the problem.

Just about every one of my students and clients can churn out awesome product ideas without breaking a sweat.

But how do you know if your idea will go down well with your audience?

How do you know if people will even want your product let alone pay for it?

In this week’s post, I’m sharing exactly how to choose a profitable product idea that’ll practically fly off your (virtual) shelves!

Before You Say Sayonara: How to Know When to Quit Your 9-to-5 and Become a Full-Time Entrepreneur

How do you know if it’s time to leave your job and become a full-time entrepreneur?

So, most coaches or strategists or “gurus” will tell you to “take a leap of faith” or “go with your gut” or “trust your intuition.”

I happen to think that sucks!

When I first made the decision to start a business, I didn’t think twice… I quit my day job and went all in.

And let’s just say it wasn’t my best move!

I learned the hard way there’s a lot more to becoming a full-time entrepreneur than just quitting your day job.

The truth is that way too many people say sayonara to their 9-to-5 long before they’re ready to go out on their own.

How to Instantly Infuse Emotion into Your Marketing Copy So You Can Mesmerize Your Audience with Every Single Thing You Write

You Can Mesmerize Your Audience with Every Single Thing You Write

Back when I was working at the World Paper in Boston, my editor shot me an unexpected question:

“Marisa… are you having fun writing this?”

And while I had all kinds of goals and a LOT of drive and I was willing to do whatever it took to be a serious journalist, I realized I was having ZERO fun!

And it showed in my writing.

My copy was technically flawless but it didn’t do much else.

It fell flat. It lacked emotion.

The truth is powerful, memorable writing makes you feel something and the secret ingredient behind great writing is emotion.

If you want to connect with your audience and inspire them to take action — to like, to share, to comment, to buy — you need to know how to infuse emotion into your words.

The One Thing You Need to Do Today, Tomorrow and Every Single Day: Life Lessons from My 103-Year-Old Grandma

So, I’m not sure if I’ll live to be 103 like my grandma but I know I’m not waiting that long to do the things that matter…

Spend time with the people I love, make the best of things, have fun, make people happy, do good and be good to people every day of my life.

How about you? How can you make time for the things and the people that matter to you? How can you make someone happy, do good and be good to someone today?

How to Create a Catchy Tagline That Tells Clients You’re ‘the One’

Melts in your mouth, not in your hands
It’s finger lickin’ good
Think different

I’m betting you know those taglines and you’ll have no problem naming all 3 brands (just in case… I’ve shared the answers at the end of this post 🙂

And that’s why businesses have taglines…

Great taglines are just a few words long but that’s more than enough to evoke a brand name in the hearts and minds of ideal clients and customers.

The 10-Year Business Plan: How to Reach WAY Beyond What You Think is Possible For You and Your Business Right Now

As you know, everything is changing at lightning speed right now and that includes the way we do business. So, here’s what I want you to do… I want you to sit down and create a 1-year plan AND a 10-year plan for your business. Yep, you read that right! I said 10-year plan 🙂 … Read more

From Everyday Entrepreneur to Online Superhero: How to Build a Super Successful Company That’s More than Just a Business & Makes a REAL Difference in the World

It’s getting harder and harder to make it big online and that’s the truth…

But there’s more to it.

Most people aren’t hitting their income goals because they’re all about “making the sale.”

They think it’s about their offers and what they’re selling but here’s the thing…

We live in a world that’s beyond competitive, beyond crowded, beyond noisy.

It’s a world of 2 billion websites and non-stop communication.

It’s a world where attention is the currency of the day.

And people (literally) have countless options to choose from and they don’t just want to buy more stuff.

They want more than that.

What Not to Say in a Sales Conversation: 3 Foolproof Methods to Turn Hot and Heavy Leads into Haters

Think back to the first time you ever had a sales conversation with a potential client or customer (and if you’ve never done that before, think of a sales conversation you experienced as a customer).

How did it go? Did you get into it? Was it thrilling, exciting… a total adrenaline rush?

Or did you want to run and hide?

If you’re like most entrepreneurs, you’re probably NOT jumping for joy when you have to get on a sales call.

But here’s the thing…

Business and sales go together like peanut butter and jelly.

And mastering the art of sales is one of the smartest and most empowering things you can do as an entrepreneur.

Today’s hot-off-the-press blog post is all about sales conversations…

And because I’ve found that one of the most effective ways to learn how to do something is to learn how NOT to do it, I’m sharing some of the biggest mistakes you need to avoid…

Mistakes that can turn hot and heavy leads into haters!

Avoid these bloopers and you’ll elevate your game and up your sales success rate… even if you’re just starting out 🙂

Quick question before you dive in…

What are some of the worst sales conversations you’ve ever experienced as a customer? What turned you off or got you annoyed?

Share in the comments below… I read and reply to each one!

Star Wars Vs The Marvel Universe: What Hollywood’s Most Successful Moguls Can Teach You About Future-Proofing Your Business

Iron Man or Luke Skywalker… which one’s your favorite? If you’re a diehard Star Wars fan you probably said Luke Skywalker and if you’re a Marvel Universe fan, I know you went for Iron Man…

But no matter which camp you’re in — Star Wars or MCU — you know that while Marvel movies have continued to captivate audiences around the world…

Star Wars fans have been incredibly disappointed.

So, what’s the difference?

What’s behind Marvel’s extraordinary success and what made Star Wars — one of the oldest and most adored movie franchises — hit rock bottom in the eyes of the people who loved them most?

Turns out it all comes down to ONE skill…