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The One Thing You Need to Do Today, Tomorrow and Every Single Day: Life Lessons from My 103-Year-Old Grandma

A young woman converses with an elderly woman seated on a couch. The young woman wears a brown sweater and jeans, and the elderly woman wears glasses and a floral pink and white top. They are in a cozy room with a kitchen in the background.

So, I’m not sure if I’ll live to be 103 like my grandma but I know I’m not waiting that long to do the things that matter…

Spend time with the people I love, make the best of things, have fun, make people happy, do good and be good to people every day of my life.

How about you? How can you make time for the things and the people that matter to you? How can you make someone happy, do good and be good to someone today?

How to Create a Catchy Tagline That Tells Clients You’re ‘the One’

A woman with long brown braided hair and a black dress with a white collar looks surprised. She is adjusting her orange glasses while standing against a blue background.

Melts in your mouth, not in your hands
It’s finger lickin’ good
Think different

I’m betting you know those taglines and you’ll have no problem naming all 3 brands (just in case… I’ve shared the answers at the end of this post 🙂

And that’s why businesses have taglines…

Great taglines are just a few words long but that’s more than enough to evoke a brand name in the hearts and minds of ideal clients and customers.

The 10-Year Business Plan: How to Reach WAY Beyond What You Think is Possible For You and Your Business Right Now

A hand holding a compass against a backdrop of a mountainous landscape. The sky is cloudy, and the rolling green hills stretch into the distance, creating a sense of adventure and exploration.

As you know, everything is changing at lightning speed right now and that includes the way we do business. So, here’s what I want you to do… I want you to sit down and create a 1-year plan AND a 10-year plan for your business. Yep, you read that right! I said 10-year plan 🙂 … Read more

From Everyday Entrepreneur to Online Superhero: How to Build a Super Successful Company That’s More than Just a Business & Makes a REAL Difference in the World

A woman and an older man are sitting together on a bench, laughing and smiling at each other. The woman has long brown hair and is wearing a green sleeveless top. The man has white hair, a beard, and is wearing a black shirt. Background is blurred greenery.

It’s getting harder and harder to make it big online and that’s the truth…

But there’s more to it.

Most people aren’t hitting their income goals because they’re all about “making the sale.”

They think it’s about their offers and what they’re selling but here’s the thing…

We live in a world that’s beyond competitive, beyond crowded, beyond noisy.

It’s a world of 2 billion websites and non-stop communication.

It’s a world where attention is the currency of the day.

And people (literally) have countless options to choose from and they don’t just want to buy more stuff.

They want more than that.

What Not to Say in a Sales Conversation: 3 Foolproof Methods to Turn Hot and Heavy Leads into Haters

A woman sits at a table with her hands on her forehead, appearing stressed. She wears a denim jacket and has a smartwatch on her wrist. There are several cups and a crumpled napkin on the table, and a person stands behind her.

Think back to the first time you ever had a sales conversation with a potential client or customer (and if you’ve never done that before, think of a sales conversation you experienced as a customer).

How did it go? Did you get into it? Was it thrilling, exciting… a total adrenaline rush?

Or did you want to run and hide?

If you’re like most entrepreneurs, you’re probably NOT jumping for joy when you have to get on a sales call.

But here’s the thing…

Business and sales go together like peanut butter and jelly.

And mastering the art of sales is one of the smartest and most empowering things you can do as an entrepreneur.

Today’s hot-off-the-press blog post is all about sales conversations…

And because I’ve found that one of the most effective ways to learn how to do something is to learn how NOT to do it, I’m sharing some of the biggest mistakes you need to avoid…

Mistakes that can turn hot and heavy leads into haters!

Avoid these bloopers and you’ll elevate your game and up your sales success rate… even if you’re just starting out 🙂

Quick question before you dive in…

What are some of the worst sales conversations you’ve ever experienced as a customer? What turned you off or got you annoyed?

Share in the comments below… I read and reply to each one!

Star Wars Vs The Marvel Universe: What Hollywood’s Most Successful Moguls Can Teach You About Future-Proofing Your Business

A person holds a superhero-themed bobblehead with a cape and skirt, smiling broadly while pointing at it. The background features greenery and a blurred outdoor setting.

Iron Man or Luke Skywalker… which one’s your favorite? If you’re a diehard Star Wars fan you probably said Luke Skywalker and if you’re a Marvel Universe fan, I know you went for Iron Man…

But no matter which camp you’re in — Star Wars or MCU — you know that while Marvel movies have continued to captivate audiences around the world…

Star Wars fans have been incredibly disappointed.

So, what’s the difference?

What’s behind Marvel’s extraordinary success and what made Star Wars — one of the oldest and most adored movie franchises — hit rock bottom in the eyes of the people who loved them most?

Turns out it all comes down to ONE skill…

How Not to Be a Website Wannabe: Unconscious Design & Copy Mistakes That’ll Annoy the Crap out of Potential Customers

A woman with long hair and glasses is sitting at a desk, biting a pencil while looking at a laptop. A cup filled with colored pencils is on the desk in front of her, and natural light comes through a window in the background.

When it comes to websites, I’ve seen it all… the good, the bad AND the (exceptionally) ugly!

Over the years, we’ve designed gorgeous, high-converting websites for 6, 7 and even 8-figure entrepreneurs at Live Your Message.

You could say that I know a thing or two about what works — and what doesn’t — with website design and copy.

And here’s what I’ve found…

The World’s Cheesiest Brands: 3 Powerful Branding Principles That’ll Get Your Dream Customers to Choose You Over Everyone Else

A person with long hair is smiling and wearing a cheese-shaped hat. They are holding containers of feta cheese in both hands, standing indoors in front of a window.

I was at the Wisconsin Dairy State Cheese Company recently and it’s a HUGE space that’s stacked full of… you guessed it… cheeeessse! There are literally thousands of packages of cheese on the shelves.

All that cheese and all those choices got me thinking about business (confession: pretty much everything gets me thinking about business!).

Why “Small” Is Not a Sin: How Keeping Your Business Small Could Be the Key to Success and Satisfaction

Live Your Message

Have you noticed that when it comes to building a successful business it’s all about going BIG? Products, programs, books, articles — pretty much every bit of free and paid information and training on starting and running a business — focuses on growth, scale and expansion. It’s all about reaching more people, creating more products, building a team and on and on…And you don’t ever hear the call for small.

You don’t hear marketing and sales gurus talk about how to stay a 1 or 2-person business while keeping that bottom line nice and healthy.

And you know why?

How to Attract a Massive Tribe of Adoring Fans and Customers Who’ll Love You Just Because You’re YOU

A woman wearing a brown hat and olive dress stands smiling in front of a colorful mural that reads Kermits Tremé Mother-In-Law Lounge. The mural is decorated with stars and musical motifs on a purple background.

Ever heard of Kermit’s Tremé Mother-in-Law Lounge? If you’re from New Orleans like me, you know what I’m talking about and if you’re not… you might think I made that up! But it’s a real business… a live music lounge in New Orleans. And I GUARANTEE that if you ever go down there and see it for yourself, you’re never going to forget it! The walls are covered in colorful murals and you’ll see banners saying things like, “I’m cocky but I’m good” and “Teenage Antoinette you can’t break her yet!”

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