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Traffic Superheroes Ryan Levesque, Jo Barnes & Nathalie Lussier reveal top “unknown” traffic strategies working right now

A dramatic black and white image of a building with a swirling, wavy pattern. The structure features a repeating grid of diamond-shaped panels, creating a dynamic, flowing architectural design that draws the eye upward toward the light.

Traffic Superhero Summit, the world’s premier online traffic-generation summit begins March 24, and normally, we’d keep the identities of the traffic superheroes a secret until we launch.

This year we decided to turn that around, and instead, we invited them to come and share their biggest and most unknown traffic secrets with you in a special “pre-summit” teaser session.

These guys give away the store here — lots of really useful and immediately implementable traffic and conversion tips, and all in very different areas of generating traffic.

The 30 Day Challenge: Two Case Studies on Doing Challenges to Build Your Tribe & Spark Engagement

Silhouettes of people gathered on a reflective surface at sunset. The sky is a gradient of warm colors, and the group stands in various poses, creating mirrored reflections on the wet ground.

I got the idea of doing our first Challenge — the 30-Day Video Challenge — as a lead in to our first Summit, the Video Superhero Summit. I thought it would be a great way to engage my tribe around video and build interest in the Summit, but I never imagined it would create so much buzz.

I had never done anything like the Challenge before and my top blog posts were maxing out at around 50-70 likes and a couple dozen comments. None of them really took off and went viral… until the 30 Day Video Challenge.

This one post got 497 likes, 98 tweets, and 309 comments. But most importantly over 300 people actually chose to join the 30 Day Video Challenge Facebook group and commit to filming themselves once a day for 30 days and posting their videos to the group each day.

But now here’s where it starts to get crazy.

[VIDEO] Here’s How To Tell If You’re Approaching 2014 The “Wrong” Way

A circular burst of fireworks radiates from a bright central point against a dark night sky. The display features long, thin streaks of white and blue light, creating a star-like pattern.

Imagine the scene.

It’s New Year’s Day and we were sitting in a random café in Ventura, California kicking the year off with some amazing coffee & pancakes. We were feeling full of possibility, and then the 30-something at the next table says: “I’m glad 2013’s over. I wasn’t really into it. I’m looking forward to 2014. Something good’s going to happen.”

It struck me as funny and Murray and I laughed to ourselves, but then I got to thinking more about what she’d said and I think perhaps she’s looking at the new year the wrong way and it’s a symptom of a deeper issue that many of us have when we find ourselves at the beginning of yet another new year.

My mentor, Brendon Burchard once told me that if you’re going to bring huge change and big results into your life then one of two things needs to happen…

Join the 30 Day “Breakthrough Year” Challenge

A wooden observation deck silhouetted against a night sky filled with striking star trails, creating a mesmerizing radial pattern. The long exposure captures the rotation of the Earth, making the stars streak across the image.

Isn’t it insane that 2014 is already just days away?

If you’re anything like me — you’ve got ambitious plans in your head to build your tribe. To start selling your products. To get more clients. Or simply to launch your new business in a huge way.

Your gaze is firmly locked on the future and you’re ready to get to work getting your important message for the world out in a MASSIVE way. I’ve seen that look before.

(And Lord knows I’ve had that look before, many times…)

But sometime between January 1st and February 1st, we always seem to get “derailed”, don’t we?

Your to-do list explodes. Start-of-year fires need to be put out. Life happens.

It’s easy to get pulled off course and pushed off purpose.

Well – here’s what you can do about it *right now* so 2014 turns out different…

3 Irresistible Strategies to Stand Out & Be Memorable at Any Seminar, Conference or Live Event

An audience of people sits closely together, facing forward. Many are clapping, and their expressions reflect engagement. The crowd is composed of adults of various ages, with a mix of clothing styles and colors.

Baa baa moo bleet.

Ever felt lost in the pack at a seminar, conference or live event?

Like one among many or just another “butt in a seat”?

Well, try being the shortest woman in the room…

At 4’11 ¼”, I’ve had people look past me, through me or even over my head without noticing me.

So, over the years I’ve cultivated my personal brand mojo and developed some pretty irresistible strategies for instantly getting noticed in a crowd — by the right people… in the right ways.

The 3 biggest ways to stand out and be memorable in a crowd are:

How you look – your physical appearance and sense of style
How you show up – your personality, energy and enthusiasm
What you give away – your business cards or other materials
(These strategies also work great on video!)

So let’s dive into each of these for a moment.

Info Product Revolution: How to Go Beyond Training & Create Experiences that Change Your Customers’ Lives

Person typing on a laptop at a wooden table, with a notebook, pen, and a takeaway coffee cup nearby. Theyre wearing a light sweater and a watch. The brick wall in the background gives a cozy atmosphere.

Gina Hiatt, founder of Finish Agent, recently interviewed me for her Group Coaching Megasummit. In this interview, I share the secrets behind how I’ve created such a deep sense of community in my group programs. If you’ve ever felt like your products or trainings are falling on deaf ears or that your customers aren’t stepping … Read more

1 in 4 Baby Boomers Believe “Hashtags” Should be Taught in Schools, According to Recent Google Survey on Social Media Grammar and Punctuation

A tic-tac-toe grid drawn in the sand, with a small shell nearby. Footprints are faintly visible, suggesting recent activity on the beach.

Do you think hashtags should be taught in school?

It’s an interesting question, and we were curious ourselves, so we conducted a survey and had well over 1,000 respondents. The results? Kinda surprising.

One-in-four Baby Boomers believe hashtags should be taught in school. In this post, I weigh in on what this means for companies who market to the Baby Boomer generation — as well as rural consumers and those earning less than $75,000…

Strategic Planning for Solopreneurs: From Vision to Implementation [Video Interview]

A row of transparent glass chess pieces is lined up on a glass board. The pieces are arranged with pawns in front and the king and queen in the center, set against a dark background.

Some people call me the shortest woman in marketing. It’s true, I never quite reached 5′. And there are probably still a few rides at Disneyland that I can’t legally get on.

I’ve heard people whistle “It’s a Small World After All” as a I walked by… and I’ve heard just about every short person joke on the planet.

Including someone who once gave me an incredible complement – you know the kind that makes you light up… then asked, “Do you want to know who said that? The American Midget Association.”

Yup, I’ve heard it all. But what I’ve come to realize is that it’s often the small things – the small minute-by-minute choices we make each day about how to spend our time and focus – that transform our lives into what we want them to be.

While it’s essential to have a big vision for your business and life, it’s even more essential to take action each day to get there.

In this video, Sheila Davis interviews me about my strategic planning process.

The biggest takeaway I shared with her is that strategic planning is not just something you do each year or each quarter, but something you do every single day as you decide what to do with you time, minute by minute and hour by hour.

It really is the sum total of all those small choices that lead you towards the life you want and allow you to achieve your goals.

Strategic planning is not something that happens once a year, but something that happens every day.
It’s the small choices we make each and every day that change our lives into what we want them to be.

So my question to you is: what will you do today to create the life and business you imagine?

The Secret to Getting Focused: 37 People Share their Biggest Takeaways from the 30 Day Get Focused Challenge

A view of a circular, geometric ceiling from below. It consists of concentric rings with radiating lines, creating a spiral effect. The central circle is blue-lit, while surrounding areas are illuminated by natural light through the glass panels.

I challenged my community to a 30 Day Get Focused Challenge starting August 26th.

The result?

466 people signed up to join us and 287 participated in our vibrant Facebook community.

If you’ve ever struggled with finding focus or balance in your life, then keep reading.

These courageous people showed once and for all that it’s possible to change your habits and behaviors in just 30 days.

Here are some of the biggest breakthroughs, ahas, lessons and realizations that were shared along the way:

My favorite part of this challenge is that this is NOT just a get more done on your To Do List. It IS creating an individual schedule that includes all the parts of your life that are important to you… including flexibility and adventure.

We are creating our life manifesto, so to speak, not carving in stone a rigid never ending list of tasks to complete no matter what. Yeah Marisa, you are challenging us around our beliefs as well as our use of time, energy, schedules, free time, me-time, task time, and our values.

Oh, and many of us (me included) are getting to look at our resistance to being told what to do….even if it is by ourselves. Lol ☺

– Monique Wells

Niche vs Tribe: How to Get Known (and Get Paid) for Who You Are

A field of blue hexagonal tiles interlocked in a honeycomb pattern, with three yellow hexagons standing out in the center. The arrangement creates a sense of depth and geometric harmony.

When Tad Hargrave asked me what was missing from the conversation about niching, I had no idea what I was going to say.

I mean this is a conversation that’s been raging for years as more and more emerging entrepreneurs start building businesses online.

I thought to myself, “it’s all been said before.”

But, then I realized, it hasn’t.

There are actually two ways to differentiate yourself in the market:

1. One is to NICHE or go narrow with what you do and who you serve — to become known for that one thing.

And only that one thing… (at least to start).

This is about creating a well-labelled front-door into your business so everybody knows why they’re entering. You’ve got the boulangerie, the boucher, the fabricant de bougies. Or the baker, the butcher and the candlestick maker.

2. The other is to create a brand, to craft an extraodinary experience or evoke a set of feelings and associations that nobody else can.

To draw your line in the sand and stand for something so powerfully that your ideal clients flock to you, literally building a TRIBE around you.

In this 44 minute video interview, founder of Marketing for Hippies Tad Hargrave grills me about niching, tribebuilding and just how to be awesome.

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