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[ CONTEST ] How NASA Missed the Biggest Branding Opportunity Ever & What You Can Do About It

A detailed view of the full moon against a black night sky, with visible lunar surface textures and craters. The moon is positioned toward the right side of the image, leaving a large expanse of dark space on the left.

4 months ago NASA made a big announcement. Huge really. They discovered a new moon that’s been orbiting the earth for the last century and will continue to circle the earth for many centuries to come. That’s right — for the first time in the few hundred thousand years of human existence, the moon we all know and love has a partner in its cosmic dance around the earth… Gone are the days of orbiting the earth alone. It now has a companion to keep it company. Pretty romantic if you think about it! But there’s a problem…

Why Overwhelm is Actually a Good Thing (for your Business, and for You, too)

A person lies on a surface with sticky notes covering their face, displaying phrases like You got this, Hustle, and Team no sleep. Additional notes surround them with words such as Grind and Work hard.

In literally every single program I’ve ever taught and every single program I’ve ever been a part of, I hear people complain that they feel “overwhelmed”. Overwhelm has clearly earned a reputation as one of today’s bad guys…  along with the other usual suspects such as stress, burn-out, overwork, smoking, poor diet and a million … Read more

Online Business 2017: The 5 Profound Shifts Online Businesses Are Making

A textured brick pavement with a large white arrow painted on it, pointing upwards. The image is in black and white, creating a high-contrast effect between the arrow and the surface.

Just 2.5 years ago… … Murray and I were running our business from far-flung places like Bali, Thailand, Sweden. We were truly living the ultimate “Lifestyle  Entrepreneur” dream. And what’s more — I was featured in Entrepreneur Magazine in a story called, “Operating a Business Without a Permanent Address.” So what’s the problem? Simply put, in … Read more

Bridges and Roadblocks: The Key Distinction Separating Those Who Succeed from Those Who Struggle

A person wearing a hoodie and jeans performs a jump on a pedestrian bridge. The silhouette contrasts against the bright sky, with metal railings on either side and a streetlamp in the background. Black and white image.

We just got through the biggest launch ever in our business for Experience Product Masterclass. And there’s been one thing that we noticed in interaction after interaction that I wanted to dedicate today’s blog post to. And it’s a core distinction which I believe truly separates those who are succeeding from those are struggling in life and business.

Does Your Business Have a Big But?

A wooden table filled with various dishes: a large salad bowl, plates of stuffed olives, small bowls of dips, and other assorted foods. The table is set indoors with soft lighting.

Summer 2016 and Murray and I are wandering the streets of Rome on a HOT summer day… the kind of day that sends you beelining for the shade. So when Murray spies a sign for a rooftop bar in the Hotel Valadier, we veer into the lobby and up the elevator to the bar. It was a … Read more

Otium & Negotium: The Ancient Roman Art of Peak Performance

Luxurious garden outside a classical building with columns, featuring neatly trimmed hedges, palm trees, and a central pool. A dark statue sits on a rock near the pool, with mountains and blue sky in the background.

On the heels of a 5-week vacation in Italy, my dad dropped in for a surprise visit. We took him to the Getty Villa in Malibu, inspired by the country home of Julius Ceasar’s father-in-law, which was excavated from the rubble of Mount Vesuvius. We took the garden tour and discovered the Roman concepts of “otium” (leisure … Read more

Rome Wasn’t Built in a Day: How to Build a Business Empire that Stands the Test of Time

Partial view of the Colosseum in Rome, Italy, showcasing its ancient stone arches and weathered exterior. The sky is overcast, highlighting the iconic architecture against the muted background.

It’s so easy to get swept up in the “boom town” mentality of “get it while you can” — chasing the trends and basing an entire business on what’s hot — NOW, rather than taking a step back and asking, how long is this going to last? Do I want to have to rebuild in a year or two once I’ve ridden this gravy train as far as it will go? Is this the kind of business I really want?

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