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The Secret to Getting Focused: 37 People Share their Biggest Takeaways from the 30 Day Get Focused Challenge

A view of a circular, geometric ceiling from below. It consists of concentric rings with radiating lines, creating a spiral effect. The central circle is blue-lit, while surrounding areas are illuminated by natural light through the glass panels.

I challenged my community to a 30 Day Get Focused Challenge starting August 26th.

The result?

466 people signed up to join us and 287 participated in our vibrant Facebook community.

If you’ve ever struggled with finding focus or balance in your life, then keep reading.

These courageous people showed once and for all that it’s possible to change your habits and behaviors in just 30 days.

Here are some of the biggest breakthroughs, ahas, lessons and realizations that were shared along the way:

My favorite part of this challenge is that this is NOT just a get more done on your To Do List. It IS creating an individual schedule that includes all the parts of your life that are important to you… including flexibility and adventure.

We are creating our life manifesto, so to speak, not carving in stone a rigid never ending list of tasks to complete no matter what. Yeah Marisa, you are challenging us around our beliefs as well as our use of time, energy, schedules, free time, me-time, task time, and our values.

Oh, and many of us (me included) are getting to look at our resistance to being told what to do….even if it is by ourselves. Lol ☺

– Monique Wells

Niche vs Tribe: How to Get Known (and Get Paid) for Who You Are

A field of blue hexagonal tiles interlocked in a honeycomb pattern, with three yellow hexagons standing out in the center. The arrangement creates a sense of depth and geometric harmony.

When Tad Hargrave asked me what was missing from the conversation about niching, I had no idea what I was going to say.

I mean this is a conversation that’s been raging for years as more and more emerging entrepreneurs start building businesses online.

I thought to myself, “it’s all been said before.”

But, then I realized, it hasn’t.

There are actually two ways to differentiate yourself in the market:

1. One is to NICHE or go narrow with what you do and who you serve — to become known for that one thing.

And only that one thing… (at least to start).

This is about creating a well-labelled front-door into your business so everybody knows why they’re entering. You’ve got the boulangerie, the boucher, the fabricant de bougies. Or the baker, the butcher and the candlestick maker.

2. The other is to create a brand, to craft an extraodinary experience or evoke a set of feelings and associations that nobody else can.

To draw your line in the sand and stand for something so powerfully that your ideal clients flock to you, literally building a TRIBE around you.

In this 44 minute video interview, founder of Marketing for Hippies Tad Hargrave grills me about niching, tribebuilding and just how to be awesome.

Morgana Rae’s Million-Dollar Brand Makeover [Video Case Study]

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Watch the video to find out how Morgana went from “best kept secret” to #1 authority in her field, and discover some huge ahas about how to find your big message for the world.

Here’s an excerpt from this revealing interview with the unmistakable Morgana Rae:

Marisa Murgatroyd: A lot of people have the philosophy to just go out and start making money. Make money as fast as you can. Do what it takes to make money. And not really put a lot of attention into this message, brand, positioning stuff that we’ve done of getting really really strategic. Why would people want to do this work?

Morgana Rae: I don’t see anything wrong with making money. Yay, yay, yay, making money is wonderful.

I didn’t know how to make money before I started selling a message instead of coaching, instead of seling me, instead of selling a widget. I think the message is where the money comes from. Telling my story is the best sales strategy I have. When I talk about the pain that I was in. I hope the people listening are not struggling as bad as I was, but they can hear themselves in me and all my issues and neurosis gives me a lot of authority in what I talk about, especially when they can see the contrast.

Messages, especially when you make it really specific and really personally and you’re not spouting someone else’s. Messages are really really magnetic.

There are a lot of people who are just saying stuff that you hear everywhere and to met that isn’t a real message. A real message comes from you authentically and in my experience, and I’ve been in this business for 17 years and I’ve worked with thousands of people and people are starving for something that is real and something that is authentic and true and not bs and that can only come from your own personal experience, as it intersects with what they experience and they need too.

Join the 30 Day “Get Focused” Challenge

A serene workspace featuring a tablet, a closed spiral notebook, an open lined notebook with a pencil, and a cup of coffee on a rustic wooden table. Sunlight softly illuminates the scene, creating a calm and inviting atmosphere.

INSIGHT #3 – Schedule your success.

My mentor Brendon Burchard says that he can tell how successful someone is by looking at their calendar.

Eben Pagan took that one step further by inviting us to craft our “morning ritual” and our “ideal day.” He recommended spending the first 1-2 hours of your day in activities that nourish your body, mind and spirit before moving on to the highest priorities in your business.

And by highest, he doesn’t mean the most urgent – he doesn’t mean the emails waiting in your inbox. He means the things that will change the structure of your business over the long-term. Things like marketing and product creation.

Think about it, what would happen in your business if you spent an hour every day on marketing and another hour on product creation?

A lot, right?

Eben lead us through an exercise to not only craft our morning ritual and schedule the flow of our ideal day, but to commit to actually putting it in place in our lives.

So if you’d like to join me in taking back your time and living the most productive month of your life, then sign up for the 30 Day “Get Focused” Challenge and I’ll send you a copy of my “ideal day” so you can start dreaming up what you’d like yours to look like. I’ll also send you a link to our private Facebook group so you can join the tribe…

==> Sign up for the 30 Day “Get Focused” Challenge here (it’s free).

Podcasting for Business: Tap Into iTunes 500M Active Buyers

A close-up of a microphone with a metal mesh grill on a stand, positioned on a white surface. In the background, a pair of over-ear headphones with Behringer written on the headband is resting on the same surface.

In this video, I interview podcasting expert Kris Gilbertson on why podcasting is making such a huge come back.

The Top 3 Reasons to Use Podcasting for Business by Kris Gilbertson

1. Discoverability

There are over 500,000,000 active buyers in iTunes and 45 Million listeners on a monthly basis. The demographic of a podcast listener is one that is affluent and extremely hard to reach through other marketing channels. Making podcasting an excellent way to allow you to be found, heard, and turn listeners into loyal customers.

People are searching for experts more and more everyday to help them solve their problems and entertain them. Positioning yourself in front of this audience is like a giant Joint Venture just waiting to happen for your business.

2. Traffic – Leads – Sales – oh my!

The unique power of a podcast is that people get to take you with them on the go. Which allows them to consume your content when they want, where they want and on which ever device they want.

Freedom to Be You: Tales of Happiness, Humor & Humanity

A woman with long dark hair stands in a grassy field, partially obscured by white flowers she holds. Her piercing eyes gaze directly at the camera, with an expansive, blurred landscape in the background.

Here’s what happened when 316 people committed to putting aside their fears of being seen, their self-doubts and their self-consciousness, and committed to filming themselves every day for 30 days.

They filmed themselves, rain or shine. They filmed themselves on moments of heartbreak and moments of triumph….

They filmed themselves when they were feeling silly or philosophical or just plain frustrated…

And the more they filmed themselves, the more they found themselves… and the more we fell in love with them.

Here are some highlights from the 30 Day Video Challenge….

As you watch these videos, I invite you to imagine that the key to your success is being boldly, authentically, unapologetically you.

You don’t need anyone’s permission to be yourself. The only person who can stop you from being you, is you.

And the moment you give yourself permission to step up and step out as the real you — the moment you inspire yourself — is the moment you inspire others to join you.

I started the 30 Day Video Challenge, because I wanted to get really ninja at video. I thought that stepping through my fears of getting on camera and being seen, would help me achieve that next level of self-expression and growth.

What I didn’t expect, is the huge outpouring of love and gratitude I’d get from the 316 people who joined me…. And the love and gratitude I’d feel for them for showing me who they really were.

This Challenge resulted in thousands of videos — thousands of hours of creativity and expression – here are just a few of the many moments that stood out and rocked my world.

How to Create a Unique Branded Event: Lessons from Video Superhero Summit (Tea Time Video Chat)

A small plush mouse sits on a wooden surface facing a row of colorful, miniature wooden dolls representing diverse figures. The dolls are arranged neatly on a long base, each painted with unique patterns and colors.

There’s a reason why telesummits are all the rage. Done right, you can explode your list and instantly position yourself as a leading authority… all with just a few months of your time.

But, the real challenge is standing out enough to attract the top presenters and gets “butts in seats” as they say. After all, there are new telesummits being announced almost every week and very few of them really stand out. Most are cookie-cutter affairs that barely get noticed.

So in the latest “Tea Time”, we take you “underneath the cape” of the Video Superhero Summit and show you why all summits look alike, and how to use that to your advantage to really make a huge impact. You’ll learn why branding is making a comeback and how to use it to make your launch or event irresistible!

Use our tricks to only get top-tier presenters, but get them excited to work with you, get butts on seats – what works and what doesn’t to create buzz around your launch or event.

And not leastly, we’ll reveal how we monetized VSS.. plus learn from the big mistakes we made and how to avoid them for your big event.

[Cafe du Monde Case Study] How to Create Instant Trust & Credibility in the Hearts & Minds of Your Audience

A cozy cafe setting with a round wooden table, featuring a French press, two white cups, and saucers. A potted plant with red leaves adds color. The background shows large windows and greenery outside.

Today our focus is on the basic human need for peace of mind and permanence. And that need is expressed through the branding and marketing of the legendary Café du Monde, “the original French Quarter coffee stand since 1862.”

Café du Monde evokes that nostalgia for the past, for simpler times and for days gone by. After all, if you visit their website you’ll see the second button right after HOME is HISTORY.

And this kind of emotional appeal to peace of mind and permanence is most common in established luxury brands that provide non-essential services – things like restaurants, clothing, and alcohol.

This kind of emotional appeal can also work for older, more established businesses that have gotten results for their clients year after year. If you have a more conservative or risk-adverse audience, then this emotional need can be a powerful marketing angle for you.

We Made It! Time for Prizes

Colorful confetti pieces falling against a clear blue sky.

I just spent hours watching you all transform on camera — I laughed, I cried, I smiled.

You told me the experience was mind-blowing, life-changing, soul-touching, and just what you were looking for.

You shared your gratitude — for me and for the community — and you’ve inspired each other not just to keep going, but to continually grow, evolve, and push yourself to greater levels of expression.

I’m touched. I’m honored. And I’m beyond pleased to announce the winners of the Live Your Message 30 Day Video Challenge.

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