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The Danger in Perfection & Mastery and the Hidden Value in Keeping it Real & Raw

A person with curly hair and a patterned top poses against a green background. They are touching their chin thoughtfully with one hand, adorned with a large ring.

It was December 31, 2016 and Murray and I stayed out until 4am. We _never_ do that. We’re usually the couple that just barely makes it to midnight. But this time? It was different… And it taught us something important about life, business and mastery.

The Power of 90: How to Instantly Dissolve Resistance & Procrastination Around Your Biggest Goals

A woman stands against a plain light background, wearing a blue polka dot dress and a dark hat. She looks off to one side with a neutral expression.

Lately, I’ve become obsessed with the science of motivation… both for myself, and for my clients & customers too. What is it that really allows some people to succeed and causes others to struggle? I’m convinced that the right habits, tools & mindset can overcome almost any lack of smarts, talent or opportunity. As a child, … Read more

Beyond Resolutions or Goals: I Invite you to Choose Your “Themes” for this Year

Aerial view of a sprawling cityscape at sunset with a river winding through the densely packed buildings. The sky is filled with orange hues as the sun sets on the horizon.

Around this time of the year, you’ll hear a lot of people talking about resolutions. Talking about the goals and intentions they have for themselves for the coming year. And you’ll hear a lot of people saying “resolutions don’t work.” Whichever side of the fence you’re on, I’d like to invite you to think about a different question — not of what you want to do or achieve in the coming year, but the bigger question of who will you become through your business?

How Much Sales & Marketing Do You *Really* Need to Do In Your Business? (The Answer May Surprise You)

A group is sitting around a wooden table, having a meeting. There are notebooks, a laptop, and glasses of iced tea on the table. One person is holding a pen, and sunlight is streaming in, creating a bright and informal atmosphere.

Whenever I meet an entrepreneur who isn’t getting the clients or customers that they want, the reason is always clear. There’s nothing wrong with their business idea. And there’s nothing wrong with them. Nine times out of ten, they’re simply not talking to enough people. Just like you need food and water to survive, your business needs sales and marketing — and probably more than you think.

Your Hidden Story: What Parts of You Are You Leaving Out of Your Business that Would Give it the Unique Voice in the Market You Secretly Desire?

A closed, vintage-looking book with a patterned cover lies on a wooden surface. A pair of sunglasses with red-tinted lenses is placed on top of the book, casting a warm glow in the dim lighting.

This morning I got an email from my dad — a one-paragraph missive from deepest Saudi Arabia… Dear Marisa, I arrived yesterday in Riyadh and will be here on a World Bank mission until Dec. 14 when I return to Costa Rica. I haven’t seen much of the country yet, but the area around the … Read more

The Secret to Unlimited Growth Is Not What You Think It Is

A couple walks hand in hand through a misty landscape at sunrise. The sun casts a bright glare, creating a golden glow around them and projecting long shadows on the ground. A mountain silhouette is visible in the background.

There are all kinds of logical reasons to continue doing the things you’re good at — such as you’re damn good at it, saving money or because it’s just easier & quicker to just keep doing this stuff than it is to train someone else to do it for you. It seems logical, but it’s a trap that keeps you stuck where you are. Here’s what to do instead…

Mind the Gap: Making the Leap from Where You Are to Where You Want to Go

A subway train speeds through a brightly lit underground station, creating a motion blur effect. In the background, a few people stand on the platform. The scene is vibrant, with red and white colors dominating the stations design.

I spent 2 years living in London in the 2000s while attending grad school at the Royal College of Art… and one of the most iconic parts of London is the Tube, the underground system that crisscrosses the city. From the circular logo with the names of each station inside to the words MIND THE GAP … Read more

You Are Not Your Business: How to Let Go and Enjoy the Ride

A black stencil drawing of a smoking pipe is centered on a rough, textured wall. Below the pipe, the text reads Ceci nest pas une pipe in a cursive font.

You are not your business — vous n’êtes pas vos affaires. I remember being fascinated with the Dada and Surrealist art movements during a trip to Europe in my high school years. The art I saw there opened my mind to new ways of perceiving the world. I still remember the first time I saw Rene … Read more

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