Marisa Murgatroyd, Author at Live Your Message

1 Simple Sales Page Tip to Instantly Add 25% More Sales

June 10, 2015 by Marisa Murgatroyd

Three hands holding different amounts of U.S. dollar bills against a plain background, with each hand representing individuals in business attire, showcasing the concept of money and finance.

You probably know by now that here at Live Your Message we’re obsessed with conversion…

We’re obsessed with the question: How do we inspire more action and more sales with the same amount of traffic? How do we get off the traffic and marketing treadmill and better serve the people who are already coming to us?

Because that’s how we as business owners go beyond what I call a “one-second-stand” – the ultra-brief love affair most people have with their visitors before they bounce – so we can deepen our relationship with you.

You’re our reason for being.

If you don’t say yes to subscribing to our newsletter and investing in our programs, then we can’t be of service. We can’t contribute to you and we definitely can’t transform your life with what we do…

I imagine you’re reading this because you want to move more people into action and inspire more people to say yes to working with you.

That’s why I wanted to share this one super-simple sales page tip for instantly adding up to 25% more sales to any webinar or launch you do.

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My Surprising Definition of Success

May 5, 2015 by Marisa Murgatroyd

Silhouette of a person meditating by the water during sunset. The sun is low on the horizon, casting a warm glow. Mountains are visible in the background, and the persons figure is centered, sitting cross-legged.

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I was at a live event this weekend and the facilitator asked a seemingly simple but powerful question: “What is your definition of success?”

The question landed and took root. (It’s been a question I’ve been wrestling with the past few months.)

Someone piped up: “My definition of success is to make millions. Save millions. Help millions. And spend millions…” Sounds good, right? But that answer didn’t sit with me.

I couldn’t help asking myself, then what?

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Change the Game and Change the World with Your Authentic Brand (Video)

April 15, 2015 by Marisa Murgatroyd

Colorful abstract city skyline with skyscrapers outlined against a vibrant background of multicolored circles and bokeh effects. The gradient features shades of purple, pink, yellow, green, and orange, creating a lively and dynamic scene.

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What’s your most precious and valuable resource? Think about that for a moment. It’s not money, right? And it’s definitely not stuff… If you’re anything like me it’s time.

Your time & attention is the only thing that once you’ve spent it, you can’t get it back.

So it’s no coincidence that Email. Facebook. Smartphones. Ads. Apps. Games. Media… are all designed to grab attention and keep you hooked and engaged for as long as possible. Time & attention really are the new currency of our internet age.

If you’re in a business that relies on the internet for new customers in some way shape or form than this may be the most valuable video you watch all year.

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The Top 2 Approaches to Taking a Signature Photo for Your Website

March 18, 2015 by Marisa Murgatroyd

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If you are the face and voice of your brand or the key reason why people choose to work with your company, then people need to see you and know what you look like.

You can’t hide behind your work, or bury your photo on the About page of your website.

You have to truly step forward and allow yourself to be seen.

The best signature photos tell a visual story of who you are. They allow your visitors to almost feel like they know, like and trust you in a single glance, paving the way for a deeper level of connection and relationship. And they align with your message, your brand and how you want to show up. There are two primary approaches you can take with your signature photos…

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What You Don’t Know Could Hurt You: What You Need to Know About Website Privacy Policy, Terms & Conditions, Disclaimers & More

May 7, 2024March 12, 2015 by Marisa Murgatroyd

A rusted metal chain with a padlock secures a weathered green wooden door. A keyhole is visible on the right side of the door. The paint on the door is chipped, revealing the natural wood underneath.

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Ever thought about your website privacy policy? Could you be sued or held liable if there’s a privacy breach that you had nothing to do with? What about your return policies & disclaimers? Are you leaving your business wide open to be sued?

And what about copyright & trademarks? Your intellectual property is valuable and, most people leave theirs defenseless.

On Sunday, we hosted business lawyer Roger Glovsky during the marathon Your Website in a Weekend workshop and he shared some eye-opening stuff that I had no idea about.

Roger has generously agreed to allow me to share his presentation.

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How to Be On Top, Online in 2015: 8 Web Conversion Trends That Are Redefining Online Business in 2015

May 7, 2024January 3, 2015 by Marisa Murgatroyd

A close-up of a person holding a smartphone in one hand while using a laptop, with a USB flash drive plugged into the laptop. The person has manicured nails and wears a ring. The setting suggests a workspace or office environment.

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Blink your eyes three times. 1 second. That’s the amount of time it takes for 10 new websites to hit the internet.

That’s 86,400 new sites each day! Holy Christmas! How do you compete against that?

It’s actually easy when you tap into these 7 new conversion trends I’ve identified. Here they are, starting with The. MOST. Important. One. Of. All.

The one trend to Rule Them All…

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Future Proof Your Business: What the City of Sin Can Teach You About Standing Out, Staying Relevant & Not Being Boring

July 24, 2024October 2, 2014 by Marisa Murgatroyd

Night view of a brightly lit cityscape featuring tall buildings styled like New York City landmarks. A blend of neon lights and blurred car lights create dynamic streaks in the foreground, adding a sense of motion.

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Las Vegas is known as “The City That Reinvents Itself.”

No other city in America is constantly innovating like Vegas.

Almost every year the city brainstorms new ways to keep the visitors coming…

The result: tourism has fueled Las Vegas businesses for decades…

How ELSE would you build a thriving economy in the middle of the desert?

(And how do YOU build a thriving online business in the middle of an economic recession?)

So how EXACTLY does Las Vegas avoid the “been there, done that” syndrome, staying fresh and relevant generation after generation?

Why do the next generation of visitors continue to make the pilgrimage?

And why do first-time visitors return for more?

The answer contains a valuable lesson for online entrepreneurs who want to not only stand out in a crowded market today, but build a sustainable business that’s going to be around in 5 years… Rather than suffer the fate of once-popular tourist destinations like Atlantic City OR the 80% of businesses that fail within 5 years of opening.

You ready for it?

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The Imperfectionist’s Manifesto: The Art of Taking Imperfect Action

May 7, 2024September 29, 2014 by Marisa Murgatroyd

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Perfectionism. It’s like kryptonite for smart people.

Almost 80% of us smarty-pants are perfectionists.

It’s what makes us awesome… and formidable…

And what stops us DEAD in our tracks.

So lost in the details we lose perspective.

It’s one thing to have Big Hairy Audacious Goals (otherwise known as BHAGs)… it’s another thing to set those goals so high they’re impossible to achieve… and to tether our self-worth to mission impossible.

That’s a recipe for depression, stress, anxiety and other health issues. Literally.

Research shows us high-achievers suffer more than the average bear… and we often leave in our wake a trail of broken dreams and broken relationships.

With great gifts, sometimes comes great suffering.

My name is Marisa Murgatroyd and I’m a perfectionist.

They say the first step to recovery is admitting that I can’t control my compulsion towards perfectionism.

So there it is.

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How to Find Your Unmistakable Voice in a Marketplace Full of Copycats (What Jackson Pollock Taught Me About Marketing)

September 23, 2014 by Marisa Murgatroyd

An abstract painting featuring a chaotic blend of splattered paint strokes in white, black, pink, and yellow. Lines crisscross densely over the canvas, creating a textured, energetic composition.

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I got up close and squinted. I could make out the figure of a man, pushing his tired horses through a mountain pass on a moonlit night under starry skies. If anything, it looked like it could have been a Van Gogh. Anyone but Jackson Pollock. And then Murray piped up: “Wow! Even someone as unmistakable as Jackson Pollock didn’t start out Jackson Pollock!”

That thought struck me, so that night I dug deeper into Jackson Pollock’s life…

And what I learned has completely shifted the way we market our business.

Jackson Pollock painted “Going West” in 1934. It was a solid work of art that’s still exhibited today, but it could have been painted by any talented artist of his generation… There was nothing about it that screamed Jackson Pollock…

And then, lightning struck.

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1 Simple Sales Page Tip to Instantly Add 25% More Sales

My Surprising Definition of Success

Change the Game and Change the World with Your Authentic Brand (Video)

The Top 2 Approaches to Taking a Signature Photo for Your Website

What You Don’t Know Could Hurt You: What You Need to Know About Website Privacy Policy, Terms & Conditions, Disclaimers & More

How to Be On Top, Online in 2015: 8 Web Conversion Trends That Are Redefining Online Business in 2015

Future Proof Your Business: What the City of Sin Can Teach You About Standing Out, Staying Relevant & Not Being Boring

The Imperfectionist’s Manifesto: The Art of Taking Imperfect Action

How to Find Your Unmistakable Voice in a Marketplace Full of Copycats (What Jackson Pollock Taught Me About Marketing)

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