Marisa Murgatroyd, Author at Live Your Message

3 Irresistible Strategies to Stand Out & Be Memorable at Any Seminar, Conference or Live Event

December 10, 2013 by Marisa Murgatroyd

Baa baa moo bleet.

Ever felt lost in the pack at a seminar, conference or live event?

Like one among many or just another “butt in a seat”?

Well, try being the shortest woman in the room…

At 4’11 ¼”, I’ve had people look past me, through me or even over my head without noticing me.

So, over the years I’ve cultivated my personal brand mojo and developed some pretty irresistible strategies for instantly getting noticed in a crowd — by the right people… in the right ways.

The 3 biggest ways to stand out and be memorable in a crowd are:

How you look – your physical appearance and sense of style
How you show up – your personality, energy and enthusiasm
What you give away – your business cards or other materials
(These strategies also work great on video!)

So let’s dive into each of these for a moment.

Info Product Revolution: How to Go Beyond Training & Create Experiences that Change Your Customers’ Lives

November 19, 2013 by Marisa Murgatroyd

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Gina Hiatt, founder of Finish Agent, recently interviewed me for her Group Coaching Megasummit. In this interview, I share the secrets behind how I’ve created such a deep sense of community in my group programs. If you’ve ever felt like your products or trainings are falling on deaf ears or that your customers aren’t stepping … Read more

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1 in 4 Baby Boomers Believe “Hashtags” Should be Taught in Schools, According to Recent Google Survey on Social Media Grammar and Punctuation

October 15, 2013 by Marisa Murgatroyd

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Do you think hashtags should be taught in school?

It’s an interesting question, and we were curious ourselves, so we conducted a survey and had well over 1,000 respondents. The results? Kinda surprising.

One-in-four Baby Boomers believe hashtags should be taught in school. In this post, I weigh in on what this means for companies who market to the Baby Boomer generation — as well as rural consumers and those earning less than $75,000…

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Strategic Planning for Solopreneurs: From Vision to Implementation [Video Interview]

March 22, 2024October 14, 2013 by Marisa Murgatroyd

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Some people call me the shortest woman in marketing. It’s true, I never quite reached 5′. And there are probably still a few rides at Disneyland that I can’t legally get on.

I’ve heard people whistle “It’s a Small World After All” as a I walked by… and I’ve heard just about every short person joke on the planet.

Including someone who once gave me an incredible complement – you know the kind that makes you light up… then asked, “Do you want to know who said that? The American Midget Association.”

Yup, I’ve heard it all. But what I’ve come to realize is that it’s often the small things – the small minute-by-minute choices we make each day about how to spend our time and focus – that transform our lives into what we want them to be.

While it’s essential to have a big vision for your business and life, it’s even more essential to take action each day to get there.

In this video, Sheila Davis interviews me about my strategic planning process.

The biggest takeaway I shared with her is that strategic planning is not just something you do each year or each quarter, but something you do every single day as you decide what to do with you time, minute by minute and hour by hour.

It really is the sum total of all those small choices that lead you towards the life you want and allow you to achieve your goals.

Strategic planning is not something that happens once a year, but something that happens every day.
It’s the small choices we make each and every day that change our lives into what we want them to be.

So my question to you is: what will you do today to create the life and business you imagine?

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The Secret to Getting Focused: 37 People Share their Biggest Takeaways from the 30 Day Get Focused Challenge

October 13, 2013 by Marisa Murgatroyd

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I challenged my community to a 30 Day Get Focused Challenge starting August 26th.

The result?

466 people signed up to join us and 287 participated in our vibrant Facebook community.

If you’ve ever struggled with finding focus or balance in your life, then keep reading.

These courageous people showed once and for all that it’s possible to change your habits and behaviors in just 30 days.

Here are some of the biggest breakthroughs, ahas, lessons and realizations that were shared along the way:

My favorite part of this challenge is that this is NOT just a get more done on your To Do List. It IS creating an individual schedule that includes all the parts of your life that are important to you… including flexibility and adventure.

We are creating our life manifesto, so to speak, not carving in stone a rigid never ending list of tasks to complete no matter what. Yeah Marisa, you are challenging us around our beliefs as well as our use of time, energy, schedules, free time, me-time, task time, and our values.

Oh, and many of us (me included) are getting to look at our resistance to being told what to do….even if it is by ourselves. Lol ☺

– Monique Wells

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Niche vs Tribe: How to Get Known (and Get Paid) for Who You Are

March 22, 2024October 2, 2013 by Marisa Murgatroyd

When Tad Hargrave asked me what was missing from the conversation about niching, I had no idea what I was going to say.

I mean this is a conversation that’s been raging for years as more and more emerging entrepreneurs start building businesses online.

I thought to myself, “it’s all been said before.”

But, then I realized, it hasn’t.

There are actually two ways to differentiate yourself in the market:

1. One is to NICHE or go narrow with what you do and who you serve — to become known for that one thing.

And only that one thing… (at least to start).

This is about creating a well-labelled front-door into your business so everybody knows why they’re entering. You’ve got the boulangerie, the boucher, the fabricant de bougies. Or the baker, the butcher and the candlestick maker.

2. The other is to create a brand, to craft an extraodinary experience or evoke a set of feelings and associations that nobody else can.

To draw your line in the sand and stand for something so powerfully that your ideal clients flock to you, literally building a TRIBE around you.

In this 44 minute video interview, founder of Marketing for Hippies Tad Hargrave grills me about niching, tribebuilding and just how to be awesome.

Morgana Rae’s Million-Dollar Brand Makeover [Video Case Study]

May 7, 2024September 10, 2013 by Marisa Murgatroyd

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Watch the video to find out how Morgana went from “best kept secret” to #1 authority in her field, and discover some huge ahas about how to find your big message for the world.

Here’s an excerpt from this revealing interview with the unmistakable Morgana Rae:

Marisa Murgatroyd: A lot of people have the philosophy to just go out and start making money. Make money as fast as you can. Do what it takes to make money. And not really put a lot of attention into this message, brand, positioning stuff that we’ve done of getting really really strategic. Why would people want to do this work?

Morgana Rae: I don’t see anything wrong with making money. Yay, yay, yay, making money is wonderful.

I didn’t know how to make money before I started selling a message instead of coaching, instead of seling me, instead of selling a widget. I think the message is where the money comes from. Telling my story is the best sales strategy I have. When I talk about the pain that I was in. I hope the people listening are not struggling as bad as I was, but they can hear themselves in me and all my issues and neurosis gives me a lot of authority in what I talk about, especially when they can see the contrast.

Messages, especially when you make it really specific and really personally and you’re not spouting someone else’s. Messages are really really magnetic.

There are a lot of people who are just saying stuff that you hear everywhere and to met that isn’t a real message. A real message comes from you authentically and in my experience, and I’ve been in this business for 17 years and I’ve worked with thousands of people and people are starving for something that is real and something that is authentic and true and not bs and that can only come from your own personal experience, as it intersects with what they experience and they need too.

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Join the 30 Day “Get Focused” Challenge

May 7, 2024August 8, 2013 by Marisa Murgatroyd

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INSIGHT #3 – Schedule your success.

My mentor Brendon Burchard says that he can tell how successful someone is by looking at their calendar.

Eben Pagan took that one step further by inviting us to craft our “morning ritual” and our “ideal day.” He recommended spending the first 1-2 hours of your day in activities that nourish your body, mind and spirit before moving on to the highest priorities in your business.

And by highest, he doesn’t mean the most urgent – he doesn’t mean the emails waiting in your inbox. He means the things that will change the structure of your business over the long-term. Things like marketing and product creation.

Think about it, what would happen in your business if you spent an hour every day on marketing and another hour on product creation?

A lot, right?

Eben lead us through an exercise to not only craft our morning ritual and schedule the flow of our ideal day, but to commit to actually putting it in place in our lives.

So if you’d like to join me in taking back your time and living the most productive month of your life, then sign up for the 30 Day “Get Focused” Challenge and I’ll send you a copy of my “ideal day” so you can start dreaming up what you’d like yours to look like. I’ll also send you a link to our private Facebook group so you can join the tribe…

==> Sign up for the 30 Day “Get Focused” Challenge here (it’s free).

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Podcasting for Business: Tap Into iTunes 500M Active Buyers

May 7, 2024July 28, 2013 by Marisa Murgatroyd

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In this video, I interview podcasting expert Kris Gilbertson on why podcasting is making such a huge come back.

The Top 3 Reasons to Use Podcasting for Business by Kris Gilbertson

1. Discoverability

There are over 500,000,000 active buyers in iTunes and 45 Million listeners on a monthly basis. The demographic of a podcast listener is one that is affluent and extremely hard to reach through other marketing channels. Making podcasting an excellent way to allow you to be found, heard, and turn listeners into loyal customers.

People are searching for experts more and more everyday to help them solve their problems and entertain them. Positioning yourself in front of this audience is like a giant Joint Venture just waiting to happen for your business.

2. Traffic – Leads – Sales – oh my!

The unique power of a podcast is that people get to take you with them on the go. Which allows them to consume your content when they want, where they want and on which ever device they want.

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