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Morgana Rae’s Million-Dollar Brand Makeover [Video Case Study]

Watch the video to find out how Morgana went from “best kept secret” to #1 authority in her field, and discover some huge ahas about how to find your big message for the world.

Here’s an excerpt from this revealing interview with the unmistakable Morgana Rae:

Marisa Murgatroyd: A lot of people have the philosophy to just go out and start making money. Make money as fast as you can. Do what it takes to make money. And not really put a lot of attention into this message, brand, positioning stuff that we’ve done of getting really really strategic. Why would people want to do this work?

Morgana Rae: I don’t see anything wrong with making money. Yay, yay, yay, making money is wonderful.

I didn’t know how to make money before I started selling a message instead of coaching, instead of seling me, instead of selling a widget. I think the message is where the money comes from. Telling my story is the best sales strategy I have. When I talk about the pain that I was in. I hope the people listening are not struggling as bad as I was, but they can hear themselves in me and all my issues and neurosis gives me a lot of authority in what I talk about, especially when they can see the contrast.

Messages, especially when you make it really specific and really personally and you’re not spouting someone else’s. Messages are really really magnetic.

There are a lot of people who are just saying stuff that you hear everywhere and to met that isn’t a real message. A real message comes from you authentically and in my experience, and I’ve been in this business for 17 years and I’ve worked with thousands of people and people are starving for something that is real and something that is authentic and true and not bs and that can only come from your own personal experience, as it intersects with what they experience and they need too.