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When Tad Hargrave asked me what was missing from the conversation about niching, I had no idea what I was going to say.
I mean this is a conversation that’s been raging for years as more and more emerging entrepreneurs start building businesses online.
I thought to myself, “it’s all been said before.”
But, then I realized, it hasn’t.
There are actually two ways to differentiate yourself in the market:
1. One is to NICHE or go narrow with what you do and who you serve — to become known for that one thing.
And only that one thing… (at least to start).
This is about creating a well-labelled front-door into your business so everybody knows why they’re entering. You’ve got the boulangerie, the boucher, the fabricant de bougies. Or the baker, the butcher and the candlestick maker.
2. The other is to create a brand, to craft an extraordinary experience or evoke a set of feelings and associations that nobody else can.
To draw your line in the sand and stand for something so powerfully that your ideal clients flock to you, literally building a TRIBE around you.
In this 44 minute video interview, founder of Marketing for Hippies Tad Hargrave grills me about niching, tribebuilding and just how to be awesome.
If you’ve been struggling with tapping into the truth about who you are, what you do and who you serve, then check out Tad’s awesome training on “Niching for Hippies.”
Let us know in the comments where you are on the Niche vs Tribe spectrum.
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Thank you so much for sharing this. I’ve been struggling with some of these very questions. And haha – I had to laugh at Tad Hargrave’s expressions at times – not sure he knew what to do with your energy! 🙂
Thanks. Lol 🙂 I’ve been called a spark plug, a wing nut, a force of nature and any number of things… 🙂
Wow, this is a bit of a co-incidence but I was out and about this afternoon and I kept thinking this over in my head and really considering the type of tribe that I am going to build.
Awesome! The right message always comes at the right time… 🙂
I think that this is such an interesting conversation Marisa. I love your take on niching; it feels organic and expansive (!) and I think that you explain it well because you truly get it. So many “systems” and “rules” out there about niching feel confusing and way too limiting.
Thanks + Love Tad’s new unshaved look 🙂
Wow, thank YOU SO much for this video. I heard your interview with Lifestylepreneur not too long ago and came to check out your blog right after.
I NEVER knew that there was a difference between niche and tribes. I feel like it gave me so much clarity with my business.
The above link doesn’t seem to be working… well not for me anyway???