Join Over 90,000 People & Get FREE Weekly Tips in Your Inbox!

SUBSCRIBE

Do People Trust You? How the 2018 Edelman Trust Barometer Impacts Your Business

A person holds an open newspaper engulfed in flames, with text in a foreign language visible. The background is a plain gray wall, and the persons face is obscured by the newspaper.

I was speaking to a friend and marketing consultant Alan McKenna last week about the changes that have been rocking the online business world. He said he noticed things starting to shift around mid-2016 — right about the time he married his wife. He said it was like, “Who moved my cheese.” He woke up and … Read more

Does Your Business Have a Voice?: The Power of a Brand Voice Statement

A lighthouse stands on a rocky shore under a clear, starry sky with the Milky Way visible. The sea stretches out in front, gently meeting the land. The horizon glows with a soft gradient of purple and orange hues.

Far too many entrepreneurs are tone deaf. They’re saying the same things in the same way as everyone else and, as a result, no one’s paying attention. Their voices are lost in the noise… like tears in rain. Simply saying what you do is not enough in a world of nearly 2 billion websites and … Read more

OMG, I’m 40! Insights from 4 Decades on Planet Earth

A woman in a black outfit lies on a wooden floor, surrounded by colorful confetti. Her brown hair fans out around her head, and she gazes upwards with a soft smile. The scene conveys a festive, carefree atmosphere.

A lot of people stress out about the big birthdays — 30, 40, 50, and beyond… And I believe that’s a sign that something’s off. Something’s out of alignment. Because when you’re truly living your message, growing older feels like a gift. A celebration of what has been… and what’s to come. Think about it — … Read more

What the Muppets Can Teach You About Life, Love & Legacy

A row of colorful plush toys resembling popular television characters is lined up on a table. The toys include a yellow beaked character, a green figure in a trash can marked Go Away!, and others with distinctive features.

Remember the Muppets? If you grew up in the 70s, 80s or 90s like I did, then you have an extra-special place in your heart for this family of adorable furry creatures that loved dropping wisdom bombs like: “I don’t care what you think of me, unless you think I’m awesome. In which case you … Read more

5 Credibility Boosters to Supercharge Your Website’s About Page

A person writing notes with a pencil on a notepad next to an open laptop on a desk. Theyre wearing a blue shirt, and the focus is on their hand and the notepad.

If someone wants to know about you they’re going to Google your name and check you out. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of … Read more

How to Introduce Yourself Powerfully in a Facebook Group or Online Community (Because You Never Know Who’s Watching)

A large crowd at a nighttime concert, clapping and holding lit phones or lighters, creating a sea of tiny lights. The audience is diverse, with people standing closely together, adding to the lively atmosphere.

Every year I invest 6-figures in trainings, coaching and Masterminds and I’m always invited to join new communities, often with powerful and influential people. No pressure, right? I’ve come to realize that the way you introduce yourself in a Facebook group or in a new community is absolutely critical, because you never know who’s watching. … Read more

How to Get Your Customers to Care About Your Business

A person drawing a heart shape in the sand with their finger. They are kneeling, and the light shadow is cast beside the heart. The sand has a smooth texture and footprints are barely visible around the edges.

The future of business is _____. The more people jump into business, the more people set up shop, the more options people have on the internet around the world searching through over a billion websites… The more important your ______ becomes.

Privacy Overview
Live Your Message

We use information collected through cookies and similar technologies to improve your experience on our site and analyze how you use it. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site. In some cases, data obtained from cookies is shared with third parties for analytics reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies.

Necessary Cookies

These cookies and scripts are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Analytics Cookies

These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site.

Targeting Cookies

Targeting Tracking Technologies may be used on our Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to our Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Website as well as other sites. For example, they’re used to detect when you click on an ad and show you ads based on your social media interests and browsing history.