Marisa Murgatroyd, Author at Live Your Message

Podcasting for Business: Tap Into iTunes 500M Active Buyers

May 7, 2024July 28, 2013 by Marisa Murgatroyd

A close-up of a microphone with a metal mesh grill on a stand, positioned on a white surface. In the background, a pair of over-ear headphones with Behringer written on the headband is resting on the same surface.

In this video, I interview podcasting expert Kris Gilbertson on why podcasting is making such a huge come back.

The Top 3 Reasons to Use Podcasting for Business by Kris Gilbertson

1. Discoverability

There are over 500,000,000 active buyers in iTunes and 45 Million listeners on a monthly basis. The demographic of a podcast listener is one that is affluent and extremely hard to reach through other marketing channels. Making podcasting an excellent way to allow you to be found, heard, and turn listeners into loyal customers.

People are searching for experts more and more everyday to help them solve their problems and entertain them. Positioning yourself in front of this audience is like a giant Joint Venture just waiting to happen for your business.

2. Traffic – Leads – Sales – oh my!

The unique power of a podcast is that people get to take you with them on the go. Which allows them to consume your content when they want, where they want and on which ever device they want.

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Freedom to Be You: Tales of Happiness, Humor & Humanity

May 7, 2024July 4, 2013 by Marisa Murgatroyd

A woman with long dark hair stands in a grassy field, partially obscured by white flowers she holds. Her piercing eyes gaze directly at the camera, with an expansive, blurred landscape in the background.

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Here’s what happened when 316 people committed to putting aside their fears of being seen, their self-doubts and their self-consciousness, and committed to filming themselves every day for 30 days.

They filmed themselves, rain or shine. They filmed themselves on moments of heartbreak and moments of triumph….

They filmed themselves when they were feeling silly or philosophical or just plain frustrated…

And the more they filmed themselves, the more they found themselves… and the more we fell in love with them.

Here are some highlights from the 30 Day Video Challenge….

As you watch these videos, I invite you to imagine that the key to your success is being boldly, authentically, unapologetically you.

You don’t need anyone’s permission to be yourself. The only person who can stop you from being you, is you.

And the moment you give yourself permission to step up and step out as the real you — the moment you inspire yourself — is the moment you inspire others to join you.

I started the 30 Day Video Challenge, because I wanted to get really ninja at video. I thought that stepping through my fears of getting on camera and being seen, would help me achieve that next level of self-expression and growth.

What I didn’t expect, is the huge outpouring of love and gratitude I’d get from the 316 people who joined me…. And the love and gratitude I’d feel for them for showing me who they really were.

This Challenge resulted in thousands of videos — thousands of hours of creativity and expression – here are just a few of the many moments that stood out and rocked my world.

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How to Create a Unique Branded Event: Lessons from Video Superhero Summit (Tea Time Video Chat)

March 23, 2024June 27, 2013 by Marisa Murgatroyd

A small plush mouse sits on a wooden surface facing a row of colorful, miniature wooden dolls representing diverse figures. The dolls are arranged neatly on a long base, each painted with unique patterns and colors.

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There’s a reason why telesummits are all the rage. Done right, you can explode your list and instantly position yourself as a leading authority… all with just a few months of your time.

But, the real challenge is standing out enough to attract the top presenters and gets “butts in seats” as they say. After all, there are new telesummits being announced almost every week and very few of them really stand out. Most are cookie-cutter affairs that barely get noticed.

So in the latest “Tea Time”, we take you “underneath the cape” of the Video Superhero Summit and show you why all summits look alike, and how to use that to your advantage to really make a huge impact. You’ll learn why branding is making a comeback and how to use it to make your launch or event irresistible!

Use our tricks to only get top-tier presenters, but get them excited to work with you, get butts on seats – what works and what doesn’t to create buzz around your launch or event.

And not leastly, we’ll reveal how we monetized VSS.. plus learn from the big mistakes we made and how to avoid them for your big event.

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[Cafe du Monde Case Study] How to Create Instant Trust & Credibility in the Hearts & Minds of Your Audience

May 7, 2024June 14, 2013 by Marisa Murgatroyd

A cozy cafe setting with a round wooden table, featuring a French press, two white cups, and saucers. A potted plant with red leaves adds color. The background shows large windows and greenery outside.

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Today our focus is on the basic human need for peace of mind and permanence. And that need is expressed through the branding and marketing of the legendary Café du Monde, “the original French Quarter coffee stand since 1862.”

Café du Monde evokes that nostalgia for the past, for simpler times and for days gone by. After all, if you visit their website you’ll see the second button right after HOME is HISTORY.

And this kind of emotional appeal to peace of mind and permanence is most common in established luxury brands that provide non-essential services – things like restaurants, clothing, and alcohol.

This kind of emotional appeal can also work for older, more established businesses that have gotten results for their clients year after year. If you have a more conservative or risk-adverse audience, then this emotional need can be a powerful marketing angle for you.

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We Made It! Time for Prizes

March 22, 2024May 30, 2013 by Marisa Murgatroyd

Colorful confetti pieces falling against a clear blue sky.

I just spent hours watching you all transform on camera — I laughed, I cried, I smiled.

You told me the experience was mind-blowing, life-changing, soul-touching, and just what you were looking for.

You shared your gratitude — for me and for the community — and you’ve inspired each other not just to keep going, but to continually grow, evolve, and push yourself to greater levels of expression.

I’m touched. I’m honored. And I’m beyond pleased to announce the winners of the Live Your Message 30 Day Video Challenge.