Marisa Murgatroyd

This 3-part blog series on the top converting home pages is devoted to helping you choose a website that not only looks good, but actually supports your specific business model.

Not all websites are created equally and finding the right layout can add tens or even hundreds of thousands of dollars to your bottom line, while allowing you to make a bigger impact.

In our first post in this series, I talked about the “list build” site, which is great IF you’re an information marketer or online business owner whose business model is based primarily on selling trainings, information products, group coaching programs, or physical products with a high potential for subscriptions or repeat business. The #1 goal of the “list build” site is to turn a new website visitor into a subscriber to your email list.

Our next kind of website is what I’ve coined the “call me” site.

The “call me” site is for you IF you’re a coach, consultant, creative, independent professional or service provider whose business model is based primarily on 1:1 advice and done-for-you services.

The #1 goal of this site is to inspire a new lead or website visitor to get on the phone with you for a free discovery session.

Why? Because that’s the most effective way to sell your advice and services. When it comes to custom solutions such as 1:1 coaching, consulting or other services, most prospects will need to speak with you before deciding it’s a fit.

If you get really good at enrolling clients, you can inspire 50-80% of your prospects to say YES to working with you.

Now for the big question: what does a call me site look like?

I prefer to teach by example, so I’m including one of our top converting “call me” home page wireframes here. If you scroll down below the image, I’ll break it down for you step-by-step so you know exactly what’s going on and why it’s so effective.

If you’re asking people to opt-into any sort of email list in your business, then you’re going to want to implement this simple strategy from Superhero Ryan Levesque.

In the last 23 months, Ryan has successfully entered 17 new marketers, generating 2 million leads and 175,000 customers using the methodology that he’ll be teaching in our upcoming Online Business Superhero Summit.

He asked me to share this simple strategy and word-for-word email template with you, so you could start seeing some results – and have more to talk about – during his presentation on Wednesday, July 16th @ 12pm Pacific.

Here goes from Ryan Levesque:

Most people out there try to push their solution down your throat.

They say, “Look at my weight loss pill. Look at my info product. This is the best thing since sliced bread. Here’s why you should buy it.”

Instead of doing that, we take a step back and we say:

“Time out a second. Before I can tell you whether or not my product, my solution, my service is right for you, I need to get to know who you are a little bit more. If you tell me a little bit about your situation, about who you are, then I can tailor the information that I give to you.”

When you do that, it takes people aback, because they’re expecting you to jam your solution down their throat. When you do that, it’s sort of disarming.

Here’s a very simple way that you can do this…