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The Experience Formula

Join the 30 Day Video Challenge (May 2013)

I gave myself a 30-day challenge to get super ninja at video in the Month of May, because I know that video marketing is the next level of growth for me and my business.

Instead of going this alone, I thought I’d invite you to join me in this challenge.

Here’s why.

Video marketing is the #1 tool to:

  • build your credibility and relatability
  • allow people to look you in the eyes and feel your energy
  • increase your know, like and trust factor
  • and transform visitors into buyers.

Simply adding a video to a sales page can increase conversions up to 80%. People are 4 to 5 times more likely to buy from you if they can actually see you and hear you.

So if you really want to skyrocket your business and build deep lasting relationships with your tribe, then you need to be on video.

I know that there are tons of excuses not to do video – I don’t have the technical know-how, I don’t have the time, I don’t have the confidence, I want it to be perfect, yadda yadda yadda.

That’s why I want to make this super easy for you to say yes to yourself, yes to your business and yes to your message.

There’s no signing up, there’s no paying money, it’s all completely free.

All you have to do is commit to filming yourself once a day starting May 1st – whether it’s for 30 seconds, 1 minute or 5 minutes. You don’t have to plan what you’re going to say or rehearse. You don’t need a fancy camera – you can simply use your smart phone or iPad. You don’t have to be perfect. And you don’t need to do anything with these videos.

The details really don’t matter. This challenge is simply about getting comfortable on camera and the easiest way to do that is by simply showing up and filming yourself once a day for 30 days.

At the end of May, I want you to be able to look back and see how far you came. I want you to realize that you can show up and inspire anyone with your message. All you have to do is turn on the camera and talk.

I’m going to be doing this challenge myself the entire month of May. Every day, I’m going to post a video on my YouTube channel and in The 30 Day Video Challenge Facebook group.

I’d love for you to join me!

And, to keep you inspired and motivated, I’ve got some prizes to give away at the end of the month! **details below**


STEP 1: If you want to join in, simply watch the video above and leave a comment letting the world (and us) know you’re doing this!

STEP 2: Spread the word! It’s always easier when you have a friend (or three) to support you along the way.

STEP 3: Join the 30 Day Video Challenge Facebook GroupThis is where you’ll be posting your videos (if you feel like showing them to the world) and where we’ll be sharing some free advice and training along the way…. It’s completely OK if you prefer to keep this private. The goal here is for you to get comfortable on camera. Nothing more, nothing less.


**MOST TRANSFORMED – selected by the LYM team

  • An iPad of your choice ($399 value) AND a scholarship to Message to Money ($999 value).

**AUDIENCE AWARD – selected by YOU

  • An iPad of your choice ($399 value) OR a scholarship to Message to Money ($999 value)

**WORST FIRST VIDEO – we all have to start somewhere, so don’t worry where you’re starting from, just start and you may win a prize

**BEST MESSAGE – you know I’m a sucker for a good message… 🙂

  • A scholarship to Hidden Story Power ($197 value).

**MOST CHARISMA – say it with enough inspiration, presence and enthusiasm and everybody will notice**

  • A scholarship to Hidden Story Power ($197 value).

**MOST SHY TO MOST COMFORTABLE – a nod to the introverts among us**

  • A scholarship to Hidden Story Power ($197 value).

**MOST SUPPORTIVE COMMUNITY MEMBER – give a lot to the community and get a lot back!**

  • A scholarship to Hidden Story Power ($197 value).


Without further ado, I invite you to join me in the 30 Day Video Challenge.

Are you in? Simply leave a comment below and let us know.

Here’s to you on camera!

Love it? Hate it? Let me know...

  1. Michele Avatar

    Ok I’m in. Let’s do this!

  2. Pauline Avatar

    Yo! Greetings from Iceland. I am definatly IN 🙂 Made just a couple of videos and know that I need to make more. I’m juggling 5 major projects right now, so I have decided to give at least 2 hours a day to each of them and the rest of the day focus on the most urgent one. So part of my 2 hours of “The Pearls of Pauline” and “The Change of Life Support Network” will have video’s done for them each day in May 🙂

    I might cheat a wee bit and record say 3 on a Friday if I am going away for the weekend, so that I will have the stuff done, but drip them over the weekend.

    Should we post our links here on this page so that we can all follow what each other is doing?

    Thanks for this idea Marisa. I much prefare doing this with other people. It can get lonely being an entrepreneur in a family that does not believe in you or do not want to help.

    LoVe Pauline

  3. Nita Beshear Avatar
    Nita Beshear

    l’m in. Thanks for the out of not having to post our videos. I’ll most likely post mine, the good ( ha!), the bad (more likely), and the ugly.

    1. Marisa Murgatroyd Avatar
      Marisa Murgatroyd

      No problem! That’s totally up to you…

  4. Charlotte Hjorth Avatar
    Charlotte Hjorth

    I’m in on the challenge! This will be lots of fun! 🙂

  5. Nita Beshear Avatar
    Nita Beshear

    I’m in. Thanks.

  6. Georgia Lee London Avatar
    Georgia Lee London

    AWESOME! Let’s take action! Love having a group with a goal to commit, support and encourage. Make videos! I am in!
    You rock, Marisa!

  7. Andy Iskandar Avatar
    Andy Iskandar

    I’m in!

  8. Emma Avatar

    Yes yes yes! I’m in 🙂

  9. Babette Donaldson Avatar
    Babette Donaldson

    Count me in. I’ve needed something like this to push through the fear of being on camera and “out there”. Thank you for the challenge.

  10. Meilin Ehlke Avatar
    Meilin Ehlke

    This will be fun and supporting. Thank you all.

  11. M Ankermann Avatar
    M Ankermann

    Great, what a super way to stop procrastination. Thanks

  12. Dr. Ramon Presson Avatar
    Dr. Ramon Presson

    I’m inclined to make all the excuses you mention. I’m an expert therapist featured on an internationally distributed video series called DivorceCare and I can’t even bring myself to watch it–and it’s an expensive, studio-created and PROFESSIONALLY done and edited video so doing my OWN will be a challenge but you’ve given me permission to be bad before being good so I’m in. 🙂

  13. Anne Avatar

    Okay, I’m in.

  14. Steve Avatar

    I’m in.

  15. Erika Keller Rogoff Avatar
    Erika Keller Rogoff

    Great idea. Count me in. Looking at your three minute intro, however, says to me that whatever YOU did worked for you! Thanks.

    1. Marisa Murgatroyd Avatar
      Marisa Murgatroyd

      Thanks Erika! I’m much better than I was a year ago, but I’ve never done this Challenge before… so I know that I’m going to be that much better at the end of May too!

  16. Stephanie Ritz Avatar
    Stephanie Ritz

    I’m up for the challenge! I’ve scheduled 2 interviews in May already and have more in the works. I could definitely use the extra practice! Thanks for asking us to get comfortable with ourselves!

  17. Lognon Seri Avatar
    Lognon Seri

    Hi Marisa, count me in. It was part of my plan, this is a good time to get going. Thanks 🙂

  18. Ed Sward Avatar
    Ed Sward

    OK. Go! Do you plan a common channel for all to play in? I have no idea on how to handle video, YouTube, FB (though I do follow the gandkids stuff) and G+. Need is for B2B in an exceedingly narrow set of niche technical markets.

  19. Dr. Roopa Chari Avatar
    Dr. Roopa Chari

    Thank you Marisa, what an inspiring challenge!I am a medical doctor in a holistic medical practice and your challenge will help us film & post our health tip videos on a daily basis! My brother Deepak and I are in!

  20. Eva Avatar

    Yo, Marisa, that’s a great idea! Is the idea to post the video’s to your Facebook page or somewhere else?
    Greeting to all from Barcelona, Spain,

    1. Marisa Murgatroyd Avatar
      Marisa Murgatroyd

      Yes, I’ll create one thread a day on my Facebook page where people can post:

  21. Dan Christofferson Avatar
    Dan Christofferson

    Thanks for providing a co-creative community supporting our personal and professional growth. I’m in, sign me up!! Lights, Camera, Action…..

  22. Mark Bosnian Avatar
    Mark Bosnian

    I’m in–this is just what I needed to get cranking!

  23. jane Avatar

    This is urgent for me ’cause I want to be comfortable with video so I have the microphone and camera, Let’s do it.

  24. Peggy Avatar

    Love your idea and I would love to participate!

  25. cynthia hartwig Avatar
    cynthia hartwig

    Great idea for what I think of as a “learning sweepstakes.” Everybody wins. It would be great if you’d do a little editing lesson now and then to move us along. 🙂

  26. Jon Pearson Avatar
    Jon Pearson

    Ok…I’ll do it.

  27. Alvaro Avatar

    I am in even thou English is not my first language

  28. Amy Maier Avatar
    Amy Maier

    I’m up for the challenge! Thanks, Marisa!

  29. Valerie Alba Avatar
    Valerie Alba

    I’m in “like Flynn”! Great idea and great motivation to Just Do It!

    Thanks 🙂

  30. Sharon Avatar

    I’m in. This couldn’t have come at a better time. Thanks for giving me permission to suck! That releases me from my perfection and so much more. I’ll check in everyday to see what you have to say and when I see I’ve stopped sucking so much, I’ll share mine too. I’m transforming, my business is transforming and all of that means VIDEO! Thanks for getting the ball rolling.

  31. Andrea Lange Avatar
    Andrea Lange

    Yeah! Let’s all suck collectively and watch our improvements during this 30 day challenge. It surely is a challenge!

  32. Dolly Yeo Avatar
    Dolly Yeo

    Yes, I am in, inspired by you Marisa:) Thank you.

  33. kathy Avatar

    Wow, it’s almost like it was meant to be, Marisa! I’ve been thinking about how to get myself over the hurdle of doing videos, so I will jump in with both feet and be OK with being “bad.” Thanks for the challenge.

  34. kathy Avatar

    Thanks, Marisa! The timing of your challenge is unbelievable (or is it?). I’m in.

  35. Margaret Avatar

    I so need this – I’m in!

  36. Mitzie Avatar

    I’m in!

  37. Cynthia Avatar

    Okay I’m in! Eeekkkk!

  38. Daniel Christofferson Avatar
    Daniel Christofferson

    Thank you for this opportunity to co-create within a community. I’m in and look forward to the challenge. Lights, Camera, and Action…

  39. Gregory Avatar


  40. Azrin Avatar

    Yes I would like to take up the challenge

  41. jersey Avatar

    i am SO in. this is how OWEN got really good. i look back at his past vids (2-3 years ago) and he is not the same person on video that he was years ago. and i remember him saying how that the only way he got there was what MM said here: the only way out is through. he was willing to put in the time and the blunders to be where he is at presently.

    wonderful, SO IN!!

  42. katie schmatie Avatar
    katie schmatie

    Why not? Sounds like a plan. I’m in!

  43. Joel Avatar

    hey marisa im in.

  44. Kelly Pfeiffer Avatar
    Kelly Pfeiffer

    Marisa, what a great idea! I have been seeing a great response by giving my peeps a challenge each week. This is an awesome way for me to challenge myself. Love it! I’m in! Thanks!

  45. Jen Lilienstein Avatar
    Jen Lilienstein

    I’m in! What a great idea!

  46. Sarah Avatar

    I’m in, and I might even start today!

  47. Lorree Avatar

    Okay I’m in, I’m a major newbie to all this video & website stuff and haven’t even got my site up yet but I want to seize the moment, sounds very interesting and challenging!

  48. Olivia Wells Avatar
    Olivia Wells

    This is brilliant, I always feel so unnatural in front of a camera and want to run away. I’ll do it with you all and try and conquer my embarrassment that I no longer look the way I ought to. Thank you for the challenge.

  49. Andreea Avatar

    I love it. I’m in!

  50. Jamie Avatar

    Count me in!! Awesome. I need some accountability!!!

  51. Jesse Avatar

    Man what crazy timing. I really need this. Totally in.

  52. Kris Avatar

    OK! I need the push, the incentive, the kick in the butt! Thanks, and see you on the other side!

  53. David Forer Avatar
    David Forer

    Peer pressure did me in!! I look forward to being in front of the video camera everyday!

  54. Nancy Avatar

    I already started yesterday! Great idea!

  55. Julie Ann Turner Avatar
    Julie Ann Turner

    Hey Marisa! I’m in for the fun – and the magic that posting every day will surely bring in making us more comfortable with video!

  56. Belinda Avatar

    I’m in.
    Totally in.

  57. Lorca Smetana Avatar
    Lorca Smetana

    I’m in! I’ve started early! So fun! Banjos and sheep!

  58. Laura Avatar

    I’m in!

  59. clara Avatar
    1. April Avatar

      Nice first video.

  60. April Avatar

    I’ve been on the fence about this for over a month. I even have a script already!

    This could be the kick in the pants I need to make the shift from learner to doer.

    Thanks! What a GREAT idea!!

  61. Flesché Avatar

    I’m in! I’ve been getting braver about video and this is just the opportunity I need to really go for it. Thanks for the inspiration!

  62. Flesché Avatar

    I’m in! This is just the encouragement I needed to build some momentum. Thanks for the inspiration and group experience!

  63. Kathy Avatar

    Yikes! I’m going to do this, but I’m not even sure I know how to film myself–blah!

  64. Corrina Gordon-Barnes Avatar
    Corrina Gordon-Barnes

    Yes, totally in. You’re awesome, Marisa – what a great challenge. I’m telling my clients too 🙂

  65. Kate Avatar

    Yeah ok,
    kicking and screaming

  66. Michael Avatar

    This is super, I’m in!

  67. Cindy Avatar

    ok, I’m in….onward and forward 🙂

  68. Heidi Avatar

    I’m in!! I’ve never done anything like this before since I’m totally a newbie to the business world, but this totally resonated with me. Thanks for making us suck it up and get our butts in gear!!

  69. Kevin Katz Avatar
    Kevin Katz

    Ready to turn the camera on! Great timing and love the peer pressure and accountability.

  70. Erin Avatar

    I’m in…fantastic idea!

  71. Phil Newport Avatar
    Phil Newport

    I know this is the right thing to do and walking the untrodden path with new-found friends will sure make it easier to conquer the apprehension!

  72. Michelle White Hart Avatar
    Michelle White Hart

    This is awesome! I am doing it to be a better video coach! Thank you for the opportunity Marisa! I love your invitation!

  73. Neill Neill Avatar
    Neill Neill

    Okay, I’m in. I have to face my demons.

    If I post my videos, I need to know that they are private to this group. I can’t have my practice videos out in cyberspace for anyone to see … too embarrassing and possibly damaging. What’s the story? I need to know before I risk posting.

    1. Marisa Murgatroyd Avatar
      Marisa Murgatroyd

      Hi Neill – Yes, they’re private. We’ll make the group private once the Challenge starts. If you’d like a shot at one of the prizes, we just ask that we can feature your first video and your last video (Day 1 and Day 30). If you prefer to stay private, that’s fine too… Glad you’re taking this opportunity to face your demons… 🙂

  74. kayoko Avatar

    I’m in because I need to get over my not looking “on brand”- message comes from me, not the clothes and the makeup right?

  75. Tanya Avatar

    I’m in!

  76. Tanya Avatar

    I’m in! Looking forward to this.

  77. Christel Arcucci Avatar
    Christel Arcucci

    I AM READY to Rock the Challenge!

  78. Luz Donahue Avatar
    Luz Donahue


  79. Farizah Avatar

    This is exactly the thing that comes along and says, “You need to stop thinking about it and do it already!” Count me in!

  80. Jim Kirwan Avatar
    Jim Kirwan

    What a great idea! Thanks for setting this up Marisa! Count me in!


  81. lure Avatar

    What a great idea! I’m in.

  82. Shari Avatar

    I’m in!

  83. Gwen Avatar

    This is really frightening. Yet, the only way to success is to take charge and walk through my fear. So here goes, I’m in.

  84. Gennia Avatar

    Count me in!

  85. Diane Consolino Avatar
    Diane Consolino

    I’m in….. excited, nervous, and feeling challenged…. the perfect combination for growth!

  86. Serban Avatar

    I am all for it! Thanks Marisa!

  87. Hilary St Jonn Avatar
    Hilary St Jonn

    I’m in! Woot!!

  88. VickyB Avatar

    OMG! I’m IN!

  89. Houkje Avatar

    Yes, I want to be a super ninja at video! I’m in.
    Thanks so much for this challenge.

  90. Angela Agranoff Avatar
    Angela Agranoff

    I’m in! I have been putting off making my videos for a long time . . . . now it’s time. thank you!

  91. Jess Webb Avatar
    Jess Webb

    I’m IN! Sooo very ready for this. Thank you for sharing the journey, Marisa! 🙂

  92. Jan Morrill Avatar
    Jan Morrill

    VERY scary, but that’s exactly why I’m going to do it. I’ve already made my first one — yuck. The temptation to re-do it is huge, but if nothing else, maybe I’ll get “Most Improved.” 🙂 If nothing else, it’ll be fun.

  93. Peggy J Avatar
    Peggy J

    Lights, camera, action! I’m in!

  94. Sandy Avatar

    I am in, thank you for providing this for us all!

  95. Sandy Avatar

    I am up for this!

  96. Kieron Lyons Avatar
    Kieron Lyons

    Yeap I’m in…

  97. Kieron Avatar

    Yeap I’m in too

  98. Heidi Avatar

    I’m in. Not sure if I posted before but I am on the FB page. Mahalo for this opportunity. Looking forward to starting this afternoon with my first video.

  99. Denise Avatar

    I’ll give it a shot. I’d love some advice on using the ipad to make a video without looking like a dork. I’ve done 2 videos for my blog and they both took hours. I didn’t bother with editing, I just kept doing it over and over until I got a fluid single take I wasn’t embarrassed using. Then my PC took a hell of a long time to upload from my camcorder. I know the ipad would be quick on the technology side.

  100. Marlies Avatar

    I have to give it a try. I have been procrastinating making videos for too long.

  101. Lauri Rottmayer Avatar
    Lauri Rottmayer

    Thanks to my friend Jenn Nipps, I just found out about this and I am in! 🙂 Now to run video me. 😉

  102. Taty Avatar

    Yes, I’m in! Maybe this is how I’ll stop being so self-conscious about my accent that I actually hold myself back? We’ll see!
    Love, Taty

  103. Aradia Avatar

    Alright I’m officially in and I just kicked it off with my first video! I’m all about taking the plunge and I’m down for a fun challenge!

  104. Kylie Avatar

    Sure, I’m ‘eating that frog’.

  105. Caylie Price Avatar
    Caylie Price

    Let’s do this! I’ve had ideas – no more procrastination.

  106. Kathy Avatar

    I am in!

  107. Elizabeth Avatar

    I’m ready to do it!

  108. Eric V. Van Der Hope Avatar
    Eric V. Van Der Hope

    Hi Marisa, what a fabulous idea and a fantastic approach to invite your community to participate , helps to build your community and also to encourage your friends, followers & tribe to help one another . . . been around long enough to know the importance of video but have been reluctant to use, time to hold myself accountable. Looking forward to participating and improving on another facet of my marketing arsenal! 😉

  109. Ernie Boxall Avatar
    Ernie Boxall we go

  110. Ernie Boxall Avatar
    Ernie Boxall

    Yes from the’s the beginner for a beginner

  111. Lindsey Rainwater Avatar
    Lindsey Rainwater

    I’m in. I’m a day behind because I just saw your post on FPM due to my weird schedule, but tonight I’ll make two videos to catch up!

    Looking forward to it! 🙂

  112. Robert Searls Avatar
    Robert Searls

    Hi Marisa
    Thank you for creating this. I really want to participate on this important voyage. Good thing it’s not a cruise ship voyage or I would be heartbroken to have missed it by a day. It’s May 2 and I did make a video today.
    You are great. See you on video.
    Here’s to our success, Robert

  113. gio Avatar

    I’m coming

  114. Jane Manthorpe Avatar
    Jane Manthorpe

    Yep, I am in, perfect timing, and yes I going to have fun doing this and getting my gremlin out the way (myself) and make videos for my business

    such a great idea, thanks for making this happen, its definitely a boot in the butt at the right time 🙂

  115. Emily Avatar

    I have been making video in the last 6 month but have made only 10 of them. Can I post those & then make some new ones to post? I will use them in my autoresponders.

    1. Marisa Murgatroyd Avatar
      Marisa Murgatroyd

      Hi Emily – The Challenge is to make new videos. So I definitely encourage you to join and use the opp to make new videos to use in your autoresponders.

  116. Iain Avatar

    I am in.

  117. Kimberly ~ Gypsy Avatar
    Kimberly ~ Gypsy

    I’m a few days late, but I’m in. I will do a couple a day to catch up 😀 thanks — I need this to get me out of my “stage fright” so I can start offering workshops online!

  118. Mary Avatar

    I just found out about this today but would love to participate!

  119. Peggy Avatar

    Perfect timing! I’m in too – just a bit late!

  120. Bjorn Avatar

    I’m in, even though I’m 11 days behind!~

  121. Gia Avatar

    Is it too late to start? Its May the 17th, I am excited to go on this journey!

    1. Marisa Murgatroyd Avatar
      Marisa Murgatroyd

      Not at all! The most important thing is for you to get going!

  122. Kim Avatar

    I am in- something I have wanted to do and this will keep me accountable! Thanks!!

  123. Chelsea Cohen Avatar
    Chelsea Cohen

    I’m in! April 1-30th it’s on!

    1. Marisa Murgatroyd Avatar
      Marisa Murgatroyd

      Chelsea! This happened a couple years ago… but stay tuned since I am planning on doing another 30 Day Video Challenge this year! 🙂

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