Marisa Murgatroyd

After one of my students asked me “When choosing what topics to blog about, do you consider what your peers are blogging about or what inspires you?,” I typed “what to blog about” into the Google Keyword tool and discovered that over 20 million people/month are searching for this phrase in the United States alone…

Blogging has become a part of doing business and even a part of living in the year 2013.

But so many people get hung up on what to say, so they stop before they’ve really gotten started.

There’s nothing worse than staring at a blank screen. And nothing more fulfilling than firing up your computer and having that blog post flow right out of you because you know exactly what to write about — or exactly what to say when you push record on that video camera.

In this video, I let you know the 3 key considerations for figuring out that content marketing strategy:

1. What you want to become known for
2. What topics relate to the products and services you’re offering
3. What your target audience wants to know and may even be searching for.

In this video, I focus on how to create 3-point lighting using lamps and light sources you already have laying around the house.

3-point lighting is THE standard when it comes to lighting for video, photography and other visual media. It’s a super simple, no fuss, tried-and-true solution that always looks good.

I shot this video on the road and i didn’t have access to my fancy softboxes and umbrella lights, so I simply used the lamps I found in our house rental plus our overhead lights. It really can be that easy. You don’t have to buy anything to make this solution work for you.

In this video, I answer your question: “I’m struggling with making 2-3 minute videos. One question I have is, how to talk in a video — e.g. ad libbing, working off a script or notes — how do you remember what you’re saying and what to say next and what you already said??”

In other words, how do you structure content on video?

It’s super easy to hit record, start mumbling and lose your audience immediately if you don’t think through what you want to say before you begin.

The easiest formula I know for quickly creating short video content is to simply identify the main topic or point you want to make in your video, then brainstorm 3-5 supporting points, and a call to action.

If you open your video powerfully by letting your audience know exactly what to expect and why they should keep watching (i.e. your main point), then address your points in order, then summarize what you taught them, and leave them with some kind of call to action (to get started, to leave a comment, to subscribe to your channel) — you’ve got the makings of a great video.

Last October, I gave you the no-holds-barred low-down on what worked well and what DIDN’T in my first big product launch.
You loved the “inside” look I gave you into how that launch went down.

You loved my brutal honesty into the stuff that worked well and the stuff that almost killed me. 🙂

And from your comments it’s clear that not a lot of people share the honest, unadulterated truth — numbers and all — of what they’re really making online.

So here it is — round 2.

The complete, honest lowdown on my second launch of Message to Money.

You’ve asked me, Marisa, how do I choose the best background for my videos?

So today’s video is focused on the pros and cons of indoor and outdoor locations.

Your background can make or break your video — either stealing the show from you or enhancing your performance and giving you a level of professionalism and credibility.

Find out exactly what to do and what not to do to to make videos that look pro.

How much is too much or not enough? In this video, I answer a question you’ve been asking me and that is: “How long should my videos be?”

The answer is, “it depends.” It depends on what kind of video you’re making and where you’re going to put it.

In this video, I go over 4 types of videos — blog videos, home page videos, about page videos, and sales videos — and suggested lengths for each kind of video.