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Top Converting Home Pages (Part 1 of 3) – The “List Build” Site [Template Inside]

A group of people sit in a circle on grass, extending their hands and bare feet toward the center. The scene conveys unity and togetherness, with various bracelets on some wrists.

There’s a “to-do” list inside every business owner’s head, and on that list we all have a checkbox labeled “website.”

Trouble is, for many people, this checkbox can be a daunting one to tick.

There are so many buttons, options and choices that it can be tempting to just grab a cheap template or theme-based “one-size-fits-all” site.

Can’t say I blame you.

We’ve all got better things to do than worrying about websites, and smart companies like WordPress and Squarespace make it insanely easy to create a perfectly nice-looking & functional site in just minutes.

So what’s the problem? Well, Dear Reader, here’s the thing…

A template-based, “one-size-fits-all” website is fine if you’re just starting out and you’re desperate to check that box. But it’s not so good if you have a business that relies on the internet to bring in leads and sales every single day.

If you’re in a business where converting just a few percent more can mean thousands if not tens or even hundreds of thousands of dollars to your bottom line OR if you have (or some day want to have) a 6, 7 or 8-figure online business, then you’ve got to dig a little deeper and leave that one-size-fits-all site behind.

NEWSFLASH: Just like there’s more than one kind of business model you can choose from, there are different kinds of websites (that serve different purposes.)

In this new 3-part blog series, I’m going to demystify all this for you by talking about the ONLY 3 kinds of home page layouts you should consider using. PLUS I’ll even give you the exact templates to use to make it even more drop-dead easy for you.

These templates are the 3 best-converting home page layouts that we’ve ever developed in our branding and web agency, working with $50,000+ clients.

What a French Shopkeeper Just Taught Me About Business…

A cup of latte with a heart and leaf design in the foam sits on a wooden table. A corner of a laptop is visible to the left, with soft lighting casting shadows on the table.

It was 12:25pm.

Denis could have been hard at work in his little Provencal grocery store.

But instead, his store was shuttered, and he was outside sitting on the bench with his wife, watching life go by.

Looking calm and relaxed, he turned and greeted us as we walked past.

“It’s a beautiful day!” he said cheerfully.

Each day, they open at 8:30am and then go home for lunch by 12:30pm.

And then, if their grandkids aren’t being too cute (and if they feel like it), they re-open again from 3:30-5:30pm.

They work no more than 6 hours a day, 5 days a week.

Sometimes they decide to take an extra day off just because…

Spontaneously shuttering their doors and setting off to visit their daughter or whatever else they feel like doing.

We told them how amazing this was to us, being city folks from a busy-land.

“We work when we want, not when you want..” he replied, his eyes glittering.

How to Save Hours Every Day (and naturally be more productive) with this Simple Help Desk Strategy

A minimalist workspace featuring a desktop computer with a black screen, white keyboard and mouse, a notebook, a cup of coffee, earphones, a small potted succulent, and a turquoise desk lamp on a white surface.

If I were to do a quick poll of my audience and ask them what is the biggest time suck in your business, email would be right at the top of the list.

Probably followed by social media (but we’ll talk about that another time).

How many of you dread going away on a business trip or vacation and coming back to hundreds (if not thousands) of messages in your inbox?

Or simply waking up each morning to 50+ new emails that need answering?

Every single time we send a broadcast email to our list, we get dozens of responses from people thanking us, asking questions and…. sometimes complaining.

And we’re committed to answering all those messages – without checking email all day long and breaking focus on the more important tasks in our business.

So how do we do that?

How to Discover TRUE Success by Identifying the Right Business Model for You

A person with body paint, predominantly black with red stripes across the face and body, wears a large circular earring. The hair is partially braided, and the pose is contemplative, with one hand on the chest against a white background.

There comes a point in the journey of every successful entrepreneur where they ask themselves, “Is this it? Is this all?”

They’ve had the success. They’ve made the money. But they’re still not satisfied.

Beyond that, they’re burnt out. Exhausted. Tired of working day and night for something that’s no longer bringing them happiness.

The question is, what do you do when you hit this point?

How do you rebuild your business from the ground up in a way that will support you over the long-term?

Best-selling author and million-dollar business builder Alexis Neely had to go through divorce and bankruptcy to figure it out and now she wants to help other entrepreneurs discover their own path to financial liberation and personal sovereignty during our upcoming Online Business Superhero Summit.

Here’s Alexis’s story. I know it’s long but I definitely recommend that you tune-in.

The feedback we got from our tribe on this was amazing:

“Oh my God! We came for online business facts and we are getting life wisdoms, so moving and valuable.”

A “Ninja” Email Template to DOUBLE (or better!) Subscriber Engagement

Two silhouetted figures are captured mid-air in dynamic poses against a golden sunset backdrop on a beach. The ocean glistens with the suns reflection, creating a dramatic and vibrant scene.

If you’re asking people to opt-into any sort of email list in your business, then you’re going to want to implement this simple strategy from Superhero Ryan Levesque.

In the last 23 months, Ryan has successfully entered 17 new marketers, generating 2 million leads and 175,000 customers using the methodology that he’ll be teaching in our upcoming Online Business Superhero Summit.

He asked me to share this simple strategy and word-for-word email template with you, so you could start seeing some results – and have more to talk about – during his presentation on Wednesday, July 16th @ 12pm Pacific.

Here goes from Ryan Levesque:

Most people out there try to push their solution down your throat.

They say, “Look at my weight loss pill. Look at my info product. This is the best thing since sliced bread. Here’s why you should buy it.”

Instead of doing that, we take a step back and we say:

“Time out a second. Before I can tell you whether or not my product, my solution, my service is right for you, I need to get to know who you are a little bit more. If you tell me a little bit about your situation, about who you are, then I can tailor the information that I give to you.”

When you do that, it takes people aback, because they’re expecting you to jam your solution down their throat. When you do that, it’s sort of disarming.

Here’s a very simple way that you can do this…

A Tribute to Our Very Own Wonder Woman

A child with curly hair, wearing a superhero cape, is captured mid-air as they leap from a bed, arms outstretched in a flying pose. The room is decorated with flower stickers on the wall.

After 15 amazing months of working together, Deb and I are continuing our journeys — in different directions.

Here is her farewell video and her farewell note to you…

Please take a moment to honor Deb and leave a comment below letting her know how she has impacted your life with who she is…

Often the greatest superheroes in life are behind the scenes supporting everyone else to be there best selves.

Thank you Deb, we love you…

And thank you to all the other unsung superheroes who make the world go round… know that you are loved and appreciated for all that you do. <3

Psychographics: The Secret to Understanding Your Customers Deepest Desires

A person wearing sunglasses and a scarf is facing away, standing on a beach. The individual is dressed in a dark jacket, with their short hair tousled by the wind. The sky is hazy, with the sun setting in the background.

I couldn’t believe it.

I turned my head to see Fabien Barral standing two feet away from us.

He had no reason to be in that book store.

Neither did we.

It was complete chance.

Or was it?

After all — it wasn’t the first time this had happened.

A year and a half ago we bumped into Fabien at Bali Buddha, a funky health food joint in Ubud, Bali, INDONESIA of all places.

And now, he happened to be standing a few feet away from us at an obscure art and design bookshop along the Paris canals…

Immediately I realized it WASN’T chance.

And I realized that I had just learned something extremely valuable about finding not only my niche but about finding my ideal customer no matter where they may hiding…

5 Super Simple Ways to Learn Your Tribe’s Language and Discover What They Really Want

A black metal sculpture shaped like a heart with a keyhole sits on a wooden table. Beside it is a glass inkwell holding a quill. A wooden piece with carved details is in the background.

Many people make the mistake of thinking their business is all about them. But the truth is that your business happens at the intersection of you and your audience. You can’t have a thriving business unless you give people what they want and market your solution in a way that inspires them to say yes. … Read more

10 Best Ways to Surprise and Delight Your Customers So They Buy from You Year After Year

Two children sitting at a table, joyfully reacting to something on a laptop screen. The boy on the left has his arms raised in excitement, and the girl on the right is pointing at the screen, both smiling widely.

One of the biggest truisms in business is that there are only 3 ways to make more money: sell more things, more often, to more people. And most people put all their effort on the getting new people part and neglect the most valuable asset in their business: their existing customers.

It’s well-known that it’s easier to sell more to existing customers than it is to get a new customer in the door. The very first step to building deep customer relationships with your audience is to simply deliver what you say you’re going to deliver when you say you’re going to deliver it — and even go above and beyond what you promised. Do just this and you’ll have raving fans for life.

Here are a few of my best ideas for surprising and delighting your customers so they continue to buy from you year after year!

Brand new traffic strategies you’ve never heard of from Don Crowther, Adam Urbanski, Alicia Lyttle & Harlan Kilstein

Long exposure photo of a highway at night, showing white and red light trails from vehicle headlights and taillights. The lanes are separated by a barrier, with the red lights on the left and white lights on the right.

Welcome to the third and final week of our Traffic Superhero Summit “previews”. And this week we’ve saved the best for last.

Not 3, but 4 of the biggest traffic gurus around all converged for a Google Hangouts face-off today where they each divulged their biggest traffic stategies ideas — what’s working for them right now in their own businesses to generate huge traffic, engagement and sales.

If you think you know what they’re going to talk about – you’re in for a big surprise. 🙂

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