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Are You Starting a Movement or Launching a Product? The Answer Could Make (or Break) Your Business

starting a movement

So what would Gandhi or Greta Thunberg or Martin Luther King do if they were launching a product? They wouldn’t… they’d start a movement. Think about it… Greta and Gandhi and MLK didn’t “launch” an idea or a belief, they created a movement around their cause. And that’s one of the biggest reasons why they … Read more

Why Your Entrepreneurial Journey Isn’t Going the Way You Want it To (and What You Can Do About it)

A person with long hair wearing a red life vest is sitting in a canoe, paddling on a serene, turquoise lake surrounded by a dense forest. The sky is lightly clouded, and the calm water reflects the natural scenery.

I hosted a dinner party for a group of my friends who happen to be entrepreneurs (this was pre-COVID… feels like a lifetime ago!). As the host I wanted to start a meaningful dinner party conversation, so I asked my guests to answer 3 questions that reflected how they were feeling at the start of … Read more

How to Avoid Business Owner Burnout: The Conversation No One’s Having About The Hidden Emotional Cost of Success

A person in silhouette stands on a rooftop railing against a vibrant red and pink sky. The city skyline and a harbor with boats are visible below, creating a dramatic urban sunset scene.

Business owner burnout — it’s a serious problem and it’s something a lot of entrepreneurs struggle with but not a lot of people talk about it. So in 2012 when my business was still brand new, I had a private client who was getting ready for a VIP day with one of the most well-known … Read more

How to Identify Your Niche Audience So You Don’t End up with an “Everything for Everyone” Business

Illustration of a faceless figure in the foreground pondering, with a group of diverse, stylized silhouettes walking in the background. Colorful, intersecting ribbons stretch across the turquoise sky.

So my husband Murray and I drive by this parked van fairly often and it always makes us laugh…  Can you guess why? Yes, one of those 3 services on the side of the van doesn’t belong… what’s web design doing there? And I see this type of thing happening all the time in my … Read more

How To Create an Online Course with Just the Right Amount of Content

Create_an_Online_Course

Recently, someone asked me on Facebook, “Hey Marisa… how do you know how much is the right amount of content to put in your online programs, courses, masterminds, whatever you’re selling?” And I like to think of this as the 3 Little Bears Question: How do you put not too much or not too little … Read more

How to Fight Loneliness and Feel Genuinely Connected, Supported and Loved While Working From Home All Day

A person sitting on a bed, using a laptop. They wear a brown sweater and jeans, and theres a jacket and blanket beside them. The background is a plain wall and pillows are visible on the bed.

Ever since the internet became a thing, people have fantasized about doing virtual work or running a business online… And for the longest time this dream was mostly about having more freedom. No more  “punching” in at the office 5 days a week. No more mindless meetings. No more feeling like you’re chained to a … Read more

The End of the Expert Era: Why Being a Jack of All Trades is the Best Thing You Can Do to Future Proof (and Disaster Proof) Your Business

A collection of various tools, including wrenches, pliers, scissors, screws, and a pencil, arranged around a black paper mustache on a wooden surface.

If someone calls you a “Jack of all trades”, I’m guessing you’re not going to jump up and do the happy dance! Because what they’re really saying is that you’ve tried a bunch of different jobs or you’ve learned a bunch of skills but you don’t have much to show for it. So nobody wants … Read more

Faith Over Fear: How to Rise, Survive & Thrive in a World That’s Changing Fast

John Hunter

My husband and I have opposite views on dealing with social distancing. I am trying to follow the advice from the Centers for Disease Control and Prevention and leave the house only when necessary. I have been to the grocery store, the pharmacy, and the gas station, and I have exercised outdoors. Other than that, … Read more

Faith Over Fear: How to Rise, Survive & Thrive in a World That’s Changing Fast

Four hands spelling LOVE in American Sign Language against a backdrop of a calm sea and a bright sky. The hands form the letters L, O, V, and E, from left to right, with sunlight reflecting on the water.

I walked out onstage and I could almost taste it… the bitter disappointment of seeing so many empty seats in the room.  I wanted to turn back. I wanted to sit and cry. I wanted to go home and hide under the covers. Anything but be there on that stage in that moment. But every … Read more

Radical Self-Expression Part 3: A case study in amassing loyal fans & followers on social media. How these 3 freaks do it, and how you can too.

A person wearing a straw hat and dark clothing stands in front of a distressed pink wooden wall. Their face is obscured by the hat, and they are gesturing with both hands spread open.

I’ve worked with thousands of students and clients in personal branding and marketing for over 10 years now and here’s what I know for sure… Your gifts and skills or what you actually DO makes up about 20% of why people choose to buy from you. The other 80%? It’s about who you are and … Read more

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