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The End of the Expert Era: Why Being a Jack of All Trades is the Best Thing You Can Do to Future Proof (and Disaster Proof) Your Business

If someone calls you a “Jack of all trades”, I’m guessing you’re not going to jump up and do the happy dance! Because what they’re really saying is that you’ve tried a bunch of different jobs or you’ve learned a bunch of skills but you don’t have much to show for it. So nobody wants … Read more

Faith Over Fear: How to Rise, Survive & Thrive in a World That’s Changing Fast

John Hunter

My husband and I have opposite views on dealing with social distancing. I am trying to follow the advice from the Centers for Disease Control and Prevention and leave the house only when necessary. I have been to the grocery store, the pharmacy, and the gas station, and I have exercised outdoors. Other than that, … Read more

Faith Over Fear: How to Rise, Survive & Thrive in a World That’s Changing Fast

I walked out onstage and I could almost taste it… the bitter disappointment of seeing so many empty seats in the room.  I wanted to turn back. I wanted to sit and cry. I wanted to go home and hide under the covers. Anything but be there on that stage in that moment. But every … Read more

Radical Self-Expression Part 3: A case study in amassing loyal fans & followers on social media. How these 3 freaks do it, and how you can too.

I’ve worked with thousands of students and clients in personal branding and marketing for over 10 years now and here’s what I know for sure… Your gifts and skills or what you actually DO makes up about 20% of why people choose to buy from you. The other 80%? It’s about who you are and … Read more

Radical Self-Expression Part 2: How Not Being Perfect on Social Media Can Explode Your Audience and Attract Buyers Who Love Your Unique Kind of “Weird”

In Radical Self-Expression Part 1, I talked about why being yourself in your business is something you MUST do right now. It’s the only real way to be seen and heard in today’s overcrowded marketplace where we’re bombarded with marketing campaigns, messages and memes 24/7.  I also shared 3 actionable radical self-expression exercises you can … Read more

The Art of Growing Your Business with Social Media (Even if You Secretly Hate It!)

So just about EVERYONE knows Gary Vaynerchuk (aka Gary Vee) and that’s no accident. He once said he knows he’s successful when 7-year-olds stop him on the street for a selfie.  7-year-olds! That’s freakin’ scary to me but it’s also helped me realize why I’ve been so allergic to social media pretty much since it … Read more

Radical Self-Expression Part 1: How to Harness the Power of YOU to Build a Thriving Business in a Wildly Unpredictable Marketplace

So much of what worked in online marketing, sales and communication is now officially dead (check out my recent post to find out what’s working now) and people are scrambling to figure out their next move.  A lot of entrepreneurs are beyond frustrated because it feels like no matter what they do — no matter … Read more

Don’t Wait Until It’s Too Late: How to Avoid Being a Dreamer for the Rest of Your Life and Make Your Business Happen Today

Why do people who dream of being an entrepreneur wait so long to get started? It’s because a lot of these people don’t know what business to start and even if they do land on an awesome idea, they get hung up on how to get started. They keep thinking about it and dreaming about … Read more

What’s Working Now: Top 10 Must-Know Marketing Insights to Grow Your Business in 2020

Things are falling apart online. At least it feels that way for a lot of people. So many marketing techniques we relied on — the stuff that worked like gangbusters — are no longer generating subscribers, sign ups and sales like they used to. Self-paced courses, email marketing, affiliate marketing and fully automated “set it … Read more

How to Ride the Ups and Downs in Online Marketing and Always Come Out on Top

The other day a friend of mine put this question out on Facebook… “Do you think the internet is going to continue on and on and on or do you think it’s gonna go bust — sort of spontaneously combust — at some point?” None of us can predict the future so there’s really no … Read more