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Cha-Ching! The Ultimate Guide to Choosing the Right Product for the Right Market at the Right Time to Open the Income & Impact Floodgates

A compass rests on a rock with a blurred, sunlit background. The compass needle points toward the cardinal directions, capturing a serene and adventurous atmosphere.

I want you to know that no matter where you are in your business right now, you can start to create significant income with your online products… You just need to know how to create the right product at the right time for your business… (and avoid the wrong products)! And that’s what this guide is all about.

The 3 Essential Parts of Your Business Message

A glass bottle lies on a sandy beach, slightly tilted, with a rolled-up scroll inside. The ocean and sky are visible in the background, creating a serene and hopeful atmosphere.

Crafting your message is one of the hardest things you’ll do as an entrepreneur. It’s not a flip that you switch. It’s not something you do once and call it a day. Instead, you have to constantly evolve, iterate, and refine as you get more clear and grounded in the unique value you’ve got for the world. Learn the three parts of your message and how to cart one that drives massive action and gets real results for your business.

How to Grow and Scale a Business

Stacks of coins arranged in ascending order, each topped with a small sprouting plant, symbolizing growth and investment. A jar filled with coins stands beside the stacks with a plant growing from it, set against a blurred green background.

Just like we need food, oxygen and water to survive, your business needs money, customers and support. And most people who want to grow and scale their business focus on what they want instead of what their business needs. But when you shift your focus to what your business needs, you’re able to take this longer-term view that sets you up for success — not just now — but in the future. 
Scaling your business is about taking the ceiling off, so you can continue to grow, and your business can continue to grow beyond your limits, beyond what you’re capable of doing on your own. And to do that, you’ve got to take consistent strategic action. So how can you take the ceiling off your business and grow and scale beyond what you thought was possible? By taking these 5 actions.

101 Content Marketing Statistics to Know (& Put to Use)

Notebook with Content Marketing written in the center. Surrounding words and icons include: Research, Target, Analysis, Feedback, Content, and WWW, representing strategies and elements of content marketing. Colorful pens and thumbtacks are nearby.

With all the advantages of content marketing — building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media — it’s a must for any business.
Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.
Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.

How to Get Powerful Client Testimonials

What do you do if you’re not getting enough sales?

The answer could be a lot simpler than you think because you might be missing just one ingredient in your sales and marketing message…

Social proof.

So that’s basically success stories and powerful testimonials from students and clients and it’s the credibility you get — not from what you say — but from what other people say about you and your work. In this post, I outline exactly how to get testimonials that will increase sales and grow your business.

What is Guest Blogging (& How Does it Work)?

A person wearing a white smartwatch types on a laptop keyboard. A speckled mug filled with a hot beverage sits on the dark table beside them. The screen displays a website titled Rocket Book Academy.

To grow your business — no matter what stage you’re in — you need to consistently attract the attention of your target audience (eventually turning them into customers and repeat buyers).  And fortunately, you don’t have to spend a fortune to drive awareness and attract your ideal audience! What’s the secret? Guest blogging. Guest blogging … Read more

How to Attract & Keep Customers for Life

A person is inserting a credit card into a small square reader held by another, forging connections that turn casual interactions into customers for life. A cup of coffee and a smartphone rest on the wooden table beside them in this cozy café setting.

When I first started out, I spent all my time and energy trying out marketing methods and sales strategies to get new customers to sign up to my newsletter or buy my products and services…but then I realized that building real relationships to create loyal, REPEAT customers was the ticket to satisfaction AND lasting success in my biz.

16 Social Media Marketing Tools You Need to Know in 2024

Aerial view of a group of people collaborating at a table with laptops, tablets, notebooks, and charts. The screen displays graphs and the text Breakdown of Ad Spend. The setting is an office or workspace.

Looking for the best social media marketing tools for your business?  After all, there are so many out there to choose from. And you want something that does exactly what you need it to do without busting your budget.  Welcome to our alphabetized and detailed list of 16 life-changing social media tools.  You’re about to … Read more

10 Tips for Creating a Winning Social Media Marketing Strategy

A smartphone displaying a social media folder on its screen with apps including Pinterest, YouTube, Instagram, Twitter, Snapchat, and Facebook. The phone is placed on a textured gray surface.

Creating a social media marketing strategy is a cakewalk, right? Fire off a Facebook business page with a snazzy-looking banner, follow a few influencers on Twitter, dish out a couple of Instagram stories and you’re done! If only it were that easy… Here’s the skinny: Creating an effective social media marketing strategy is a concentrated … Read more