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Mindset

Don’t Wait Until It’s Too Late: How to Avoid Being a Dreamer for the Rest of Your Life and Make Your Business Happen Today

By Marisa Murgatroyd

Why do people who dream of being an entrepreneur wait so long to get started?

It’s because a lot of these people don’t know what business to start and even if they do land on an awesome idea, they get hung up on how to get started.

They keep thinking about it and dreaming about it but they never take that first step.

So how do you avoid the fate of being that person?

The one who dreams for the rest of their life but never makes those dreams come true?

Free Yourself from The Clarity Myth

The first thing you need to understand is something I like to call the clarity myth.

Most people think clarity is like a switch that instantly goes off inside your mind.

The clouds part and a bolt of lightning comes down and you know exactly who you are and what you’re meant to do in your business 🙂

But clarity doesn’t work like that.

It’s emergent and it’s something that comes with time.

The thing about clarity is that it gets stronger and more specific when you start to take action and do what I call “iterate your way to awesome” (it’s when you keep taking action and moving forward even if things are not 100% perfect and eventually you get to awesome).

So when there’s zero action, there’s zero clarity because you don’t have the valuable feedback to know whether you’re on the right track or the wrong track.

The truth is if you wait until you have 100% clarity around what you want to do in your business, you’ll wait until the cows come home because clarity only comes with action.

So don’t wait because you might end up waiting until it’s too late and building a business is no longer an option.

Getting to Know The Reality Potential Gap

So what happens if you happen to get past The Clarity Myth and start a business?

Well, you’re not out of the woods just yet because it’s going to feel like your hopes and dreams are SO big and where you’re starting from is SO small.

And you’ll start to see this significant gap between your ideal future and your present situation.

This is what I call the Reality Potential Gap.

Here’s the thing…

Getting used to being in this gap is a key aspect to becoming a successful entrepreneur because you’re always going to have The Reality Potential Gap to deal with.

You’re always going to want so much more than you currently have.

You’re always going to prefer the end state to your starting state.

And you’re always going to find it hard to be where you are when you’re so far away from where you want to be.

You Need to Drop that “How” 

So here’s what I recommend in terms of understanding and coming to terms with The Reality Potential Gap…

When you’re in The Gap, you’re deep in the reality of “right now” and you’re looking at the how:

How am I going to start and grow a business?

How am I going to get clients and customers?

How am I going to get to where I want to go?”

What you need to do is drop the “how” and zoom back out — chunk back up — and look at the potential and possibilities in front of you.

You’ve got to look at what you want and why you want it before you get into the how because you can’t figure out the how before you understand the potential and the vision of what you want and why you want it.

But when you’ve identified what you want and why you want it and you’ve embraced that, connected to that and committed to that…

It’s going to be so much easier to figure out how you’re going to get it.

There’s No Silver Bullet BUT…

So you’ve got to practice zooming out and zooming in, you’ve got to learn how to chunk up and chunk back down.

You’ve got to zoom in and look at the reality of how you’re going to get where you want to go and then zoom back out to what you’re trying to accomplish, and why it matters to you.

When you do that, you’ll feel less overwhelmed and you’ll understand that entrepreneurship isn’t an “instant gratification” thing.

It’s a process, a journey — for most people it takes about 3 years to gain real traction.

The truth is there’s no silver bullet, no magic solution, no overnight success and fame but here’s what I want you to know…

You’re worth it.

You’re worth the investment of time and you’re worth the investment of energy and you can realize so much more than you imagine.

Just take the first step right now — today — and then take the step after that and the step after that.

And if you’re serious about getting out of the start-stop cycle of trying and failing to get your dream business off the ground… then I’ve got the FREE Workshop for you!  

Because after teaching over 12,500 people how to launch businesses, I’ve seen all the roadblocks that keep people stuck. 

I’ve also discovered the one thing that separates my most successful students from those who never get the results they were hoping…

Taking consistent action.

Before you go…

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You know the riches are in the niches…

But most people’s niches are too broad — they’re missing that critical Market Fit.

And that’s exactly what your Micro-Niche is all about…

Defining exactly what you do AND exactly who you serve in such a specific, compelling way leaves your Perfect Customers no choice but to lean in and say… how can I get what you’ve got?!

I’ll show you how to find yours in my $9 Mini-Course!

3D cover of a mini course titled Profitable Micro-Niches featuring a woman smiling, surrounded by money graphics and icons like targets and dollar signs.

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