Marisa Murgatroyd 
Need some great brand personality examples to help inspire and shape your own? Knowing your brand personality helps you position your business, communicate with your audience, and differentiate you from your competitors. And a well-articulated brand personality will result in higher customer and audience engagement, as well as give you consistent branding across all marketing … Read more
Who are you? What do you believe in? What makes you different? No, you’re not starting a life-coaching session – you’re creating your brand identity – the unique way you present your business to your target audience. But what exactly is a brand identity and how do you create one? This post will define brand … Read more
What is entrepreneurship? What’s an entrepreneur? And what in the world is an entrepreneurial mindset? In this post, we’re going to tackle the common questions people have about entrepreneurship. We’ll also look at well-known examples of entrepreneurs, entrepreneurship statistics you need to know and more. Let’s dive right in. What is Entrepreneurship? At its most … Read more
If you follow any online coach or course creator, you’ve probably heard: “I had my best year ever… during a pandemic!” Hey, I’ve been guilty of this too 🙂 It’s true: Online courses boomed during the pandemic. But this boom wasn’t just for the obvious reason that we were all stuck at home. It also … Read more
Color psychology is more than a buzzword. It’s a scientifically proven “hack” that savvy businesses, entrepreneurs and brands have used for decades to evoke different emotions in people. Want your audience to trust you? Or get excited about you? Or associate your brand with luxury and sophistication? Colors can make it happen. And in this … Read more
There are many types of intellectual property, and it can be confusing to know which ones apply to you and your business. In this post, we’ll go over the four most common types of intellectual property (trademarks, trade secrets, copyrights and patents), plus four lesser-known types that may be relevant to you. But before we … Read more
I’ll cut right to the chase… If you’re looking for some simple, straightforward Facebook marketing tips that’ll help you reach your target audience and grow your business, this post is for you. Sound good? Let’s dive in. 1. Use a Business Page (NOT a Personal Profile) Many business owners make the mistake of using their … Read more
Looking for a list of great brand guidelines? From Coca-Cola’s red and white script to McDonald’s iconic golden arches logo to Nike’s catchy “Just do it” slogan, a distinctive and well-executed brand guideline enables companies to stand out from the crowd and “stick” in the minds of customers. In this post, I’ll shine a spotlight … Read more
If you want to tap into the power of influencers to promote your brand or product to new customers, you’ll love the influencer marketing examples I’m about to share with you. These are some of the best examples of influencer marketing campaigns from around the web. Browse them, make note of what makes each of … Read more
Looking for small business ideas to scratch your entrepreneurial itch? In this post, I’ve compiled 21 well-known (and even some lesser-known) business opportunities for 2022. So whether you’re a serial entrepreneur looking to launch another successful business or a complete novice brainstorming business ideas, there’s sure to be an idea (or two, or three!) on … Read more
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Discover 3 little-known Brain Hacks I use to get my students hooked on completing my courses -- driving life-changing results for them and more sales for me... and how you can do the same!
