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What Is Branding (& Why Is It Important)?

A person pointing at colorful design mockups on a wooden table, surrounded by papers, sticky notes, and a notebook with handwritten notes. Bright yellow flowers are in the foreground, adding a touch of color.

Are you wondering what branding is and why it matters so much? You’ve come to the right place.  Branding is crucial. Understanding its power can transform how people see your business. It might be the key to unlocking your growth and success. This guide explains the basics in an easy-to-understand way and offers practical advice … Read more

AI Tools to Scale Your Business to 7-Figures (and Beyond)

Futuristic digital background featuring gears with AI-related icons, including a human head, brain, microchip, and binary code, symbolizing artificial intelligence technology and innovation.

The difference between the online businesses that will thrive and the ones that will fizzle in the next few years?  Those who leverage AI to scale… and those who hope the robots will just go away. Below, you’ll find a breakdown of the BEST AI tools to scale your business… I definitely recommend you watch … Read more

What is Content Marketing? (Detailed Guide for Beginners)

A desk with coffee, glasses, flower, smartphone, and an open notebook displaying the words Content Marketing with illustrations of a megaphone, light bulb, and related terms like Social Media, Blog, and Promote.

Wondering what content marketing is and why it’s essential? In this guide, we’ll break down everything you need to know about content marketing — from its definition and benefits to real-world examples and future trends.  Let’s dive in. What is Content Marketing? Content marketing is creating and sharing helpful content your audience wants to see. … Read more

The Super-Simple Beginner’s Guide to Digital Marketing in 2025

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So, you’ve decided to dip your toes into the exciting world of digital marketing? Whether you’re looking to boost your online presence or simply looking to brush up on your knowledge to become a digital marketer, you’ve come to the right place! In this beginner-friendly guide, we’ll break down the essential types, tools and a … Read more

Top 5 Underrated Books Every Entrepreneur Should Check Out?

A person sitting at a table, excitedly pointing at a stack of books. The text in the background reads NOT YOUR AVERAGE READS! Several small plants are on the table.

Over my many years in business, I’ve read A LOT of books. Personal growth books, productivity books, business strategy books, historical books, innovative marketing books, books about finance, books from the biggest titans in our industry… I’ve learned A LOT about starting, building and scaling a business from books!  And 99% of the books I’ve … Read more

Money Mistakes to Avoid When Managing Your Online Business

A woman in a green top is smiling while placing a coin into a pink piggy bank. The background features flying dollar bills. The text on the left reads DONT BREAK THE BANK in bold yellow and black letters.

Entrepreneurs – even the most successful ones – can fall victim to financial mistakes.  Take filmmaker George Lucas of Star Wars fame… In the mid-’80s, he was having cash flow issues. He had invested heavily in new technology that hadn’t quite taken off while his returns from Star Wars were starting to dwindle.  So he … Read more

7+ Top Mobile Marketing Examples From Leading Brands in 2024

Two people sitting at a table, each holding a smartphone displaying graphs. There are charts and graphs on paper in a binder on the table. The setting suggests a discussion or meeting about financial data or business analytics.

Looking for inspiration to boost your mobile marketing campaign?  You’ve come to the right place.  This post will explore the top mobile marketing examples from leading brands in 2024.  Ready to discover how these innovative campaigns can help you create impactful and engaging marketing strategies for your business? Let’s jump right in. 1. Honda’s Mobile … Read more

25+ Best Gift Ideas for Small Business Owners in 2024

gifts

Finding great gifts for the small business owner in your life isn’t easy. In fact, sometimes it can be incredibly difficult. That’s why I’ve crafted this carefully curated list of the best gift ideas that’ll make your business-owning loved ones, both young and old, grin from ear to ear. Ready to become a gift-giving guru … Read more

Strategies for Pricing Your Online Courses, Programs & Services

Two luggage tags on a blue background, one red with the word Value and the other black with the word Price. The tags are side by side, suggesting a comparison between value and price.

Back in 2010, I was charging $15 an hour for my time — and the thought of asking for more seemed… well, outrageous.  But let me tell you a secret: I was wrong. Let’s talk about pricing. It’s not a reflection of your self-worth but the VALUE you deliver.  Here’s where it gets fun: I’m … Read more

How to Choose a Profitable Online Course Niche (That’s EASY to Sell!)

Three stacks of coins, each with a small green plant growing from the top, symbolize financial growth. The stacks increase in height from left to right, set against a blurred, natural green background.

I want to tackle a question I get all the time from people who want to create an online course: How do you pick a profitable niche?  Because in an online world that’s noisier than ever and in an online education industry that’s projected to hit nearly $3 billion dollars a day by 2028… carving … Read more

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