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7+ Essential Marketing Channels to Elevate Your Business

A person using a smartphone with various icons floating around, including a lightbulb, envelope, shopping cart, globe, and speech bubbles, symbolizing communication and digital connectivity. The background is blurred and abstract.

Whether you’re a startup fresh off the boat or an enterprise looking for the next big leap, choosing the right marketing channels is crucial. Think content that tells your story, social media that connects and emails that engage — it’s all about getting your message heard, loud and clear. In this post, I’ve got the … Read more

Course Creation Software: 10 Top Options for 2024

A tablet displaying an education app icon lies on a desk with a red apple, red pencil, black binder clips, and two notebooks with blue pens. The background is a bright blue surface.

Searching for the right course creation software can be a daunting task. But, good news… I’ve done the heavy lifting for you. Whether you’re an educator aiming to connect with students or a business looking for robust training platforms, in this post I’ve rounded up the top 10 options, highlighting their key features and standout … Read more

How to Create an Online Course [Guide for 2024]

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If you’ve been thinking about creating an online course, chances are: But despite the passion you feel to help others, you may be dragging your feet. You’ve got so much to share. Where would you even start? From the topic to the tech to the marketing and everything in between, there are so many moving … Read more

Marisa & Murray Turn 10: Lessons Learned From 10 Years of Work, Love, Life Partnership

A man and woman smiling while holding white mugs with red logos in front of a textured wall. The man is wearing a blue shirt, and both appear to be enjoying a drink together.

Murray and I just celebrated our 10 Year Wedding Anniversary on the Croatian coast. It was part of a 2 ½ month lifestyle experiment in Europe, seeing where we could productively live and work, while building more novelty and adventure into our lives. (I’ll tell you more about our Grand Plan in Lesson #10 🙂) … Read more

10+ Tips for Crafting an Effective Email Marketing Strategy

A hand holds a yellow envelope illustration over a yellow background with doodles of white envelopes. A laptop, notebook, and sticky notes are in the background. The text Email Marketing is written in bold white letters.

Crafting an effective email marketing strategy isn’t easy… With the constant influx of messages flooding our inboxes, a well-crafted email marketing strategy can help you connect with your audience, build trust, and, ultimately, drive conversions. In this post, I’ll share 11 actionable tips backed by industry experts that will help you craft an email marketing … Read more

8 Affiliate Marketing Tools That’ll Help You Earn Money in 2024

A notebook page with Affiliate Marketing in the center, surrounded by words and symbols like Website, Content, Feedback, and arrows. Colorful charts, graphs, and pencils are also visible, illustrating marketing concepts.

Affiliate marketing isn’t just a fad… It’s a powerhouse money-making strategy for entrepreneurs, brands and business owners. But here’s the thing: To truly leverage its potential, you need the right tools. We’re talking top-tier, game-changing affiliate marketing tools that’ll set you miles ahead of the competition. In this post, I’ve sifted through the noise to … Read more

14 Steps to Mastering A/B Testing for Your Business in 2024

A person holds a tablet displaying A/B TEST start on a red screen. A cup of coffee with latte art sits on a wooden table alongside a plate with a slice of cake.

Want to up your A/B testing game? You’re not alone… Every brand, entrepreneur and business owner is striving for optimization, especially in the digital landscape. So let’s run through the basics. What you need to do (and not do). What works (and doesn’t). Let’s dive in! We’ll start with the obvious question… What is A/B … Read more

20 Awesome Brand Website Examples (& Why They Work)

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Your brand website isn’t just a URL — it’s your story’s stage, your business’s heartbeat. Ever wondered what makes some brand websites magnetically attract visitors, while others just… don’t?  In this post, I’ve curated 20 of the finest brand website examples to inspire and enlighten. From crisp designs to compelling narratives, you’ll learn what these … Read more