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6 Online Business Tools That’ll Help You Grow in 2024

A top-down view of a workspace featuring a notebook titled Digital Marketing with illustrations of related terms: Target, Analysis, Research, Content, Service, WWW. Nearby are a notepad with SEO-related notes, glasses, a crumpled paper, and colorful push pins.

With countless options out there, pinpointing the top online business tools can be overwhelming. But don’t worry, I’ve done the heavy lifting for you. From getting valuable feedback from your audience with SurveyMonkey to optimizing videos on Vimeo, in this post, I’ve shortlisted seven tools that stand out for businesses of all shapes and sizes. … Read more

20 Work From Home Tips That’ll Supercharge Your Productivity

A colorful illustration of a workspace featuring a laptop on a wooden desk, surrounded by various potted plants. The background is a vibrant blend of orange and teal, enhancing the lively atmosphere.

Everyone who works from home eventually gets to the point where they’re searching Google for productivity tips. The emails and social media notifications keep piling up. Your calendar? Already full. And that comfy bed is just a few steps away, luring you in for a midday nap. But there’s good news — I’m here to … Read more

Instagram Marketing: 10+ Proven Strategies For Generating Leads & Growing Sales

3D Instagram logos in pink, orange, and purple are scattered on a pale pink surface. Soft shadows of leaves are cast across the background, giving a tropical vibe.

Instagram marketing… It’s not just a buzzword, but a goldmine of opportunities for your business or brand. Whether it’s the art of crafting captivating captions, diving deep into video content or collaborating with the cream of the influencer crop – it’s all about connecting, engaging and converting. And in this post, I’ll give you a … Read more

Bypass the Hype: How to Strategically Grow Your Online Business

Bar chart with ascending columns topped by growing trees, symbolizing increasing growth. An orange arrow curves upward across the bars, enhancing the theme of progress and development.

The reason most people fail isn’t that they’re not taking enough action in their business – it’s that they’re taking too much of the wrong kind of action. And in this post, I’m going to cover something that not a lot of people talk about… but it’s so foundational that you “can’t pass go” without it. Something that every successful business is built on — the concept of sequencing or doing the right things at the right time to grow your business step-by-step-by-step. 

10+ White Hat Ways to Earn Quality Backlinks in 2024

A person holding a smartphone displaying a search engine homepage. The overlay shows the text SEO next to a magnifying glass icon, indicating a search. A cup and notepads are on the wooden table.

Scouring the web for ways to grab quality backlinks in 2023? Tired of the gimmicks, tricks, hacks and rabbit-out-of-a-hat tactics that seem shady or a bit too good to be true? From creative guest posting to impactful influencer collaborations, this post will show you a dozen white hat strategies proven to earn those coveted backlinks. … Read more

What is Mobile Learning? A Filler-Free mLearning Primer for 2024

A woman in a yellow sweater smiles while looking at her smartphone. She is holding a coffee cup and wearing white earphones, standing on a city sidewalk with blurry street and bus in the background.

Mobile learning, or mLearning, is transforming how we learn. It’s bridging gaps, making education accessible and injecting fun into the learning process. And we’re not just talking about eBooks or online quizzes… We’re talking about a whole new world of AI-driven, immersive, interactive learning experiences. In this post, I’m going to help you cut through … Read more

10 Steps to Boost Digital Engagement on Social Media

A person wearing sunglasses and a yellow jacket holds a large pink social media notification icon with a heart and the number one on a bright yellow background.

Navigating the waves of digital engagement on social media can feel like setting sail without a compass… The space is buzzing and, to stand out, you need more than just a map. You need a foolproof strategy. In this post, I’m going to give you just that. You’ll learn the steps needed to transform your … Read more

7 Must-Have Marketing Automation Tools (+ 7 Great Alternatives)

Four people sit on the floor with laptops, surrounded by colorful icons representing various social media platforms and digital symbols, such as hashtags, clouds, and notifications.

Drowning in a sea of marketing tasks and wishing there was a life raft? Well, it’s time to ride the wave of efficiency with marketing automation tools. These gems are not only time-savers but they’re also your secret weapon to cranking your business success up a notch, or ten. From tidying your social media calendar … Read more

5 Tips for Crafting an Effective Brand Strategy (2024)

A large yellow megaphone is surrounded by various hand-drawn business and science-related doodles, including graphs, mathematical formulas, gears, and magnifying glasses on a yellow background.

Ready to sculpt a brand strategy that not only resonates but also puts your brand on the map? Here are 5 tips for crafting an effective brand strategy in 2023 including real-world examples that’ll inspire your own brand strategy.

10 Influencer Marketing Tools You Should Try in 2024

Several hands holding smartphones arranged in a circle, each displaying different social media notifications: 345 followers, 128 messages, 56 location tags, 31 emails, 12 photo notifications, 74 likes, and 497 hearts.

Looking to take your influencer marketing game to the next level? Or maybe you’re new to influencer marketing and need some reliable, tried-and-true tools to help you navigate the waters. Either way, in this post you’ll learn about 10 tools (some well-known, some under the radar) that many marketers swear by.