With the rise of the digital age, digital marketing jobs are becoming increasingly popular and lucrative.

This post explores some of the most popular and highest-paying digital marketing jobs available today. I’ve included the average salary, required skills and resources.

Whether you are just starting out or looking to switch careers, you’ll have the information you need to make an informed decision about your next digital marketing job.

Two things you should note:

• This list is in alphabetical order;
• All salaries listed are per glassdoor.com for full-time positions with businesses in the New York area.

With that out of the way, let’s dive in.

1. Content Marketing Specialist

A content marketing specialist is a digital marketing professional who focuses on creating and distributing content that attracts and retains customers. They may also be involved in or responsible for the content marketing strategy.

Content marketing specialists create content like blog posts, ebooks, videos and other forms of media to engage their target audience.

Content marketing specialists identify the needs of the target audience and create relevant content that addresses those needs. They also analyze the performance of their content and make strategy changes where necessary.

What’s the Average Salary?

• $63,425 per year (base)

What Skills are Needed?

Content marketing specialists must have strong writing and editing skills and knowledge of search engine optimization (SEO) and analytics. They should be familiar with the different types of content routinely used in their industry. This might include audio, video or written materials.

Content marketing specialists should be comfortable using content management systems (CMS) and have a working knowledge of graphic design and video production.

Additionally, they should be able to collaborate with other departments, such as design, product, and sales, to ensure the content they’re creating aligns with various department goals.

A successful content marketing specialist must have excellent communication skills and be able to work independently or as part of a team environment.

Where Can I Learn More?

• 101 Content Marketing Statistics to Know (& Put to Use)
• Content‌ ‌Marketing‌ ‌Primer:‌ ‌A‌ ‌Bookmarkable‌ ‌Resource‌ ‌for‌ ‌2023
• How to Create a Content Marketing Strategy
• 17 Actionable Content Marketing Tips

2. Digital Graphic Designer

A digital graphic designer is a creative professional who creates visually appealing designs for digital platforms.

Graphic designers use a variety of tools, such as Adobe Photoshop, Illustrator and InDesign, to create images, logos, website layouts and other digital assets.

Digital graphic designers have a keen eye for detail and an understanding of color theory, typography and composition. They work within a company’s brand and style guidelines to create original elements for branding, marketing or advertising campaigns.

Digital graphic designers stay up-to-date on the latest trends in design so they can adapt quickly to changing technologies.

What’s the Average Salary?

• $61,168 per year (base)

What Skills are Needed?

To become a digital graphic designer, one needs a college degree in graphic design or a related field. A strong portfolio with relevant experience may be a suitable substitute for formal education.

Graphic designers should be comfortable with Adobe Creative Suite, including Photoshop, Illustrator and other design software.

Digital graphic designers must be able to think creatively and come up with unique designs that fit a brand’s message and goals.

Digital graphic designers must work well with clients to understand their needs and create designs that meet expectations. They should also be familiar with web design principles and understand how different digital platforms work.

Where Can I Learn More?

• Importance of Graphic Design in Digital Marketing
• 14 Graphic Design Tips to Make You a Better Designer
• 10 Graphic Design Portfolio Examples
• ​​7 Graphic Design Projects to Cure Your Creative Block

3. Digital Marketing Specialist

A digital marketing specialist promotes a company’s products or services through digital channels. They’re responsible for creating, managing, and executing digital marketing campaigns across a variety of platforms.

Digital marketing specialists work with the latest technologies and trends in the industry, including pay-per-click (PPC) ads, search engine optimization (SEO), Google analytics, HTML coding, content management systems (CMS) and more.

Digital marketing specialists must have an understanding of the target audience and be able to create content that appeals to them. Additionally, they must have strong analytical skills to measure the success of their campaigns and make adjustments as needed.

Depending on the size of the company, digital marketing specialists might do anything from writing copy for ads to creating a social media campaign.

What’s the Average Salary?

• $65,927 per year (base)

What Skills are Needed?

To succeed in this role, digital marketing specialists must possess technical, creative and analytical skills.

In terms of education, digital marketing specialists typically need a bachelor’s degree in marketing or a related field. Additionally, many employers prefer candidates who have experience with web design, content creation and search engine optimization.

Digital marketing specialists should know the latest digital trends and technologies and be familiar with various social media platforms.

Finally, digital marketing specialists must have excellent communication and interpersonal skills to effectively collaborate with clients and colleagues. They must be able to think strategically and develop innovative ideas for campaigns that will help their clients reach their goals.

Where Can I Learn More?

• 16 Skills That Make You A Proficient Digital Marketer
• What are the Top Digital Marketing Trends for 2023?
• 12 Examples of Digital Marketing
• HubSpot’s 12 Favorite Digital Marketing Tips

4. Email Marketing Specialist

An email marketing specialist is a digital marketing professional who specializes in creating and managing email campaigns. This job requires a combination of creativity, technical know-how and strategic thinking.

Email marketing specialists are responsible for crafting engaging emails that drive customer engagement, increase brand awareness and generate sales. They write copy, design emails, segment lists, track analytics and optimize campaigns for maximum effectiveness.

Email marketing specialists work closely with other teams, such as web designers, content writers and social media specialists, to ensure that all campaign elements work together.

What’s the Average Salary?

• $69,163 per year (base)

What Skills are Needed?

Email marketing specialists often have a degree in marketing or a related field. Certification in digital marketing can be beneficial as well. However, many businesses don’t require a degree if you have a strong portfolio with proven results.

Additionally, experience in email marketing is important for this role, so having a background of working with email campaigns is beneficial.

Email marketing specialists must have strong writing skills, be able to analyze data and be familiar with the latest email marketing trends and technologies.

Other important skills include an understanding of HTML/CSS, knowledge of segmentation techniques and experience with A/B testing. Additionally, they need excellent communication skills to effectively work with clients and other team members.

Where Can I Learn More?

• 21 Top Email Marketing Tools Every Marketer Should Know About
• 30 Brilliant Marketing Email Campaign Examples [+ Template]
• What Is An Email Marketing Specialist? Responsibilities, Skills & More
• 7 Best Email Marketing Services for Small Business (2023)

5. Social Media Specialist

A social media specialist is a digital marketer who creates and manages content for a business’s social media platforms. They’re responsible for developing and executing campaigns to engage the target audience, build brand awareness and increase customer loyalty.

Social media specialists understand each social platform and know how to effectively use them. They stay on top of social media trends and algorithm changes so they can make adjustments as needed.

Additionally, they create compelling content that resonates with the target audience. They engage with followers and customers through comments and direct messages, monitor conversations and use analytics to measure campaign success. They also identify influencers who might be suitable for partner campaigns.

What’s the Average Salary?

• $52,536 per year (base)

What Skills are Needed?

Social media specialists often have an educational background in communications or marketing. However, some businesses are willing to hire specialists without degrees if they have a strong portfolio with proven results.

Social media specialists must possess strong written and verbal communication skills, be able to work under pressure and understand the latest trends in the industry.

Creativity is also important for this role. Visually appealing content that adheres to brand guidelines while being innovative is critical to standing out on social media.

In terms of technical skills, social media specialists should be proficient in the various social media platforms. Additionally, they should understand how to use analytic tools to measure the success of their campaigns and track customer engagement. Familiarity with social media management tools is helpful.

Where Can I Learn More?

• 160+ Social Media Statistics Marketers Need in 2023
• How To Become A Social Media Specialist
• 28 Top Social Media Platforms Worldwide
• A beginner’s guide to social media marketing tools

6. SEO Specialist

An SEO specialist is a digital marketing professional who specializes in optimizing websites for search engine algorithms.

They are responsible for researching, analyzing, and implementing strategies to increase a website’s visibility and ranking on search engine result page pages (SERPs). This includes keyword research, content optimization, link building and more.

An SEO specialist will tackle on-page SEO, off-page SEO, and technical SEO. This includes researching and procuring content that targets those keywords while adhering to search engine guidelines. They also conduct competitive research and build links to boost a site’s search rankings.

What’s the Average Salary?

• $68,880 per year (base)

What Skills are Needed?

SEO specialists must understand search engine algorithms and keep up with algorithm changes. A strong understanding of on-page and off-page SEO techniques is a must.

Additionally, they should have an understanding of technical SEO elements and be able to properly implement their strategies to boost a site’s rankings.

Finally, they need strong analytical skills to track their results and report the findings to stakeholders.

In terms of education, an SEO specialist doesn’t need a degree in marketing or a related field. However, it’s important to understand search engine algorithms and online marketing tactics. Experience with a content management system such as WordPress is also helpful.

Where Can I Learn More?

• Top 8 Skills Every Great SEO Professional Needs to Succeed
• 18 Best Seo Tools That Seo Experts Actually Use
• What Is SEO Marketing?
• SEO Strategy: How to Create One for 2023 (+ Template)

Are You Ready for a Digital Marketing Job?

Digital marketing jobs offer great opportunities for those interested in digital marketing careers. With the right skills and knowledge, these jobs can provide a competitive salary and the chance to work in an exciting field. Which position is the best fit for you?

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