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How “In the Know” Course Creators Are Quietly Making a HUGE Impact (& Fortune)

A laptop and a tablet display a virtual meeting with multiple participants. The tablet shows a woman speaking into a microphone, while the laptop shows a grid view of attendees. Papers and a pen are visible on the desk.

If you follow any online coach or course creator, you’ve probably heard: “I had my best year ever… during a pandemic!” Hey, I’ve been guilty of this too 🙂 It’s true: Online courses boomed during the pandemic.  But this boom wasn’t just for the obvious reason that we were all stuck at home.  It also … Read more

How Color Psychology Affects Your Audience (& Your Brand)

A row of colorful sharpened colored pencils arranged vertically. The pencils range in shades from dark brown to vibrant colors like green, pink, red, orange, blue, and yellow, set against a plain white background.

Color psychology is more than a buzzword. It’s a scientifically proven “hack” that savvy businesses, entrepreneurs and brands have used for decades to evoke different emotions in people. Want your audience to trust you? Or get excited about you? Or associate your brand with luxury and sophistication? Colors can make it happen. And in this … Read more

4 Common Types of Intellectual Property (+ 4 Others to Know)

Close-up of a person wearing light gray Nike sneakers with a black swoosh, standing on a textured outdoor surface. The person is wearing brown pants slightly rolled up at the ankles. The background is blurred.

There are many types of intellectual property, and it can be confusing to know which ones apply to you and your business. In this post, we’ll go over the four most common types of intellectual property (trademarks, trade secrets, copyrights and patents), plus four lesser-known types that may be relevant to you. But before we … Read more

10+ Simple Facebook Marketing Tips to Boost Your Brand in 2024

A person holds a smartphone displaying a Facebook login screen. On the wooden table are a laptop, a small potted plant, a pair of white wireless earbuds, and a yellow mug.

I’ll cut right to the chase… If you’re looking for some simple, straightforward Facebook marketing tips that’ll help you reach your target audience and grow your business, this post is for you. Sound good? Let’s dive in. 1. Use a Business Page (NOT a Personal Profile) Many business owners make the mistake of using their … Read more

10+ Awesome Examples of Brand Guidelines to Inspire Your Own

Color palette

Looking for a list of great brand guidelines? From Coca-Cola’s red and white script to McDonald’s iconic golden arches logo to Nike’s catchy “Just do it” slogan, a distinctive and well-executed brand guideline enables companies to stand out from the crowd and “stick” in the minds of customers. In this post, I’ll shine a spotlight … Read more

10 Great Influencer Marketing Examples (& What They Do Well)

A woman is sitting cross-legged on a bed, smiling and waving at a camera. She holds a makeup palette, with cosmetics and a laptop nearby. The setting is cozy with a large window and exposed brick wall.

If you want to tap into the power of influencers to promote your brand or product to new customers, you’ll love the influencer marketing examples I’m about to share with you. These are some of the best examples of influencer marketing campaigns from around the web. Browse them, make note of what makes each of … Read more

20+ Small Business Ideas for Entrepreneurs in 2024

A smiling woman is placing an OPEN sign on a glass door or window. She is wearing a white shirt with colorful stripes on the sleeves. The sign is wooden, and the background shows an outdoor scene slightly out of focus.

Looking for small business ideas to scratch your entrepreneurial itch? In this post, I’ve compiled 21 well-known (and even some lesser-known) business opportunities for 2022. So whether you’re a serial entrepreneur looking to launch another successful business or a complete novice brainstorming business ideas, there’s sure to be an idea (or two, or three!) on … Read more

20+ Personal Website Examples That’ll Knock Your Socks Off

A hand holding a pencil is drawing a diagram on a paper. The diagram has Brand in the center, with connected circles labeled Identity, Advertising, Marketing, Trust, Strategy, and Value. A laptop and coffee mug are nearby.

In need of some personal website examples to inspire you as you build your own website? You’re in the right place! A personal website gives you a platform to advertise your skills and experiences. You can showcase your personality and talk about the things that interest you. And it’s a great way to let your … Read more

Guide to Getting Clients as an Online Coach (WITHOUT Having a Big Brand!)

Marisa Murgatroyd at the microphone

What’s the secret to getting clients as an online coach? Start with ONE client… and then serve them in the best way possible.  You see, far too many online coaches crave having this big brand with thousands and thousands of customers, but they make the mistake of trying to skip steps to get there. And … Read more

10+ Side Hustle Ideas That’ll Bring in Extra $$$ Each Month

A woman with curly hair sits at a table, focused on painting. She wears a brown shirt and is surrounded by art supplies. The room has bookshelves and a window with curtains in the background.

Do you need side hustle ideas that’ll bring in some extra money? Thanks to the internet, finding a side hustle is easier than ever. You can work from any location — and you can usually choose your own schedule.  All you need to make a little extra cash is a few ideas, time and persistence. … Read more

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