Marisa Murgatroyd 
When it comes to websites, I’ve seen it all… the good, the bad AND the (exceptionally) ugly!
Over the years, we’ve designed gorgeous, high-converting websites for 6, 7 and even 8-figure entrepreneurs at Live Your Message.
You could say that I know a thing or two about what works — and what doesn’t — with website design and copy.
And here’s what I’ve found…
I was at the Wisconsin Dairy State Cheese Company recently and it’s a HUGE space that’s stacked full of… you guessed it… cheeeessse! There are literally thousands of packages of cheese on the shelves.
All that cheese and all those choices got me thinking about business (confession: pretty much everything gets me thinking about business!).
Have you noticed that when it comes to building a successful business it’s all about going BIG? Products, programs, books, articles — pretty much every bit of free and paid information and training on starting and running a business — focuses on growth, scale and expansion. It’s all about reaching more people, creating more products, building a team and on and on…And you don’t ever hear the call for small.
You don’t hear marketing and sales gurus talk about how to stay a 1 or 2-person business while keeping that bottom line nice and healthy.
And you know why?
Ever heard of Kermit’s Tremé Mother-in-Law Lounge? If you’re from New Orleans like me, you know what I’m talking about and if you’re not… you might think I made that up! But it’s a real business… a live music lounge in New Orleans. And I GUARANTEE that if you ever go down there and see it for yourself, you’re never going to forget it! The walls are covered in colorful murals and you’ll see banners saying things like, “I’m cocky but I’m good” and “Teenage Antoinette you can’t break her yet!”
It needs to grow your email list and turn casual visitors into email subscribers and loyal clients and customers…Your website should also look and feel GOOD to you and it needs to be congruent with who you are. If your site does none of those things then guess what? It’s totally slacking off! I’m sharing simple tweaks and tips to get your website off its virtual “butt” so it can start working as hard (or even harder!) than you do. You can check out the details in my latest post…
There’s an amazing restaurant in New Orleans called Dooky Chase. It’s been standing on the exact same spot in the historic neighborhood of Tremé since it opened 70 years ago. 🙂 And the 96-year-old owner — Leah Chase — is still cooking in the kitchen!
As the marketplace gets more and more crowded, and as people get bombarded with countless ads, videos, posts and messages pretty much every moment of every day, building a sales funnel (and hoping for the best!) just isn’t going to cut it anymore. You need to do something out of the ordinary to get people to notice and to connect and resonate with the content in your funnel.
Have you ever NOT made a decision because there’s so much pressure to make the right one? The truth is that we want to make great decisions every time because we know decisions matter a lot. A single decision can have a lasting effect that stretches out over the years — sometimes even decades — and we’re SO afraid to make the wrong decision that we get stuck…
When it comes to defining your niche and ideal client, most business experts teach customer avatars. But I don’t tend to teach what everyone else teaches 😉 So today I’m sharing how to write what I call Customer Vignettes instead of Customer Avatars.
A bad product or business name could hurt your reputation, your marketing and your sales numbers… LOTS of entrepreneurs fumble and fail when they name their stuff so I’ve decided to step in. I’m sharing my personal, curated list of the 10 worst product names in my latest video and I’ll be walking you through each of them. You’ll learn exactly why they don’t work plus what to focus on when you name your next business, product or service 🙂
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