Marisa Murgatroyd, Author at Live Your Message

Why “Small” Is Not a Sin: How Keeping Your Business Small Could Be the Key to Success and Satisfaction

January 21, 2025August 2, 2019 by Marisa Murgatroyd

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Have you noticed that when it comes to building a successful business it’s all about going BIG? Products, programs, books, articles — pretty much every bit of free and paid information and training on starting and running a business — focuses on growth, scale and expansion. It’s all about reaching more people, creating more products, building a team and on and on…And you don’t ever hear the call for small.

You don’t hear marketing and sales gurus talk about how to stay a 1 or 2-person business while keeping that bottom line nice and healthy.

And you know why?

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How to Attract a Massive Tribe of Adoring Fans and Customers Who’ll Love You Just Because You’re YOU

January 21, 2025July 31, 2019 by Marisa Murgatroyd

A woman wearing a brown hat and olive dress stands smiling in front of a colorful mural that reads Kermits Tremé Mother-In-Law Lounge. The mural is decorated with stars and musical motifs on a purple background.

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Ever heard of Kermit’s Tremé Mother-in-Law Lounge? If you’re from New Orleans like me, you know what I’m talking about and if you’re not… you might think I made that up! But it’s a real business… a live music lounge in New Orleans. And I GUARANTEE that if you ever go down there and see it for yourself, you’re never going to forget it! The walls are covered in colorful murals and you’ll see banners saying things like, “I’m cocky but I’m good” and “Teenage Antoinette you can’t break her yet!”

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Is Your Website Slacking Off? 5 Tweaks to Create a Website that Works as Hard as You Do

January 21, 2025July 30, 2019 by Marisa Murgatroyd

A watercolor sketch of three webpage layouts. The designs feature boxes and lines, representing various website elements like headers and text sections, in shades of blue, purple, and green on a white background.

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It needs to grow your email list and turn casual visitors into email subscribers and loyal clients and customers…Your website should also look and feel GOOD to you and it needs to be congruent with who you are. If your site does none of those things then guess what? It’s totally slacking off! I’m sharing simple tweaks and tips to get your website off its virtual “butt” so it can start working as hard (or even harder!) than you do. You can check out the details in my latest post…

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The Enduring Magic of Dooky Chase: How to Transform Your Everyday Business into a Lasting Legend

January 21, 2025July 18, 2019 by Marisa Murgatroyd

A woman holds a plate as a server places fried chicken on it. They are at a buffet with various dishes. People are in the background, and the setting is a vibrant restaurant with colorful decor.

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There’s an amazing restaurant in New Orleans called Dooky Chase. It’s been standing on the exact same spot in the historic neighborhood of Tremé since it opened 70 years ago. 🙂 And the 96-year-old owner — Leah Chase — is still cooking in the kitchen!

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Putting the FUN Back in Funnels: How to Defy Expectations, Delight Your Audience and Build Must-Follow-Through Funnels for Your Products and Services

January 21, 2025July 15, 2019 by Marisa Murgatroyd

Three pineapples with party hats and sunglasses are surrounded by colorful balloons and party blowers. The playful scene suggests a festive, tropical party atmosphere.

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As the marketplace gets more and more crowded, and as people get bombarded with countless ads, videos, posts and messages pretty much every moment of every day, building a sales funnel (and hoping for the best!) just isn’t going to cut it anymore. You need to do something out of the ordinary to get people to notice and to connect and resonate with the content in your funnel.

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Choose: How to Make the Single Most Important Decision BEFORE Starting Your Business

January 21, 2025July 10, 2019 by Marisa Murgatroyd

A woman outdoors holds up the book Choose: The Single Most Important Decision Before Starting Your Business by Ryan Levesque. Trees and a body of water are visible in the background under a cloudy sky.

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Have you ever NOT made a decision because there’s so much pressure to make the right one? The truth is that we want to make great decisions every time because we know decisions matter a lot. A single decision can have a lasting effect that stretches out over the years — sometimes even decades — and we’re SO afraid to make the wrong decision that we get stuck…

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The Myth of the Ideal Customer Avatar: Why Creating an ICA Can Limit Sales and Growth in Your Business (and What You Need to Do Instead)

January 22, 2025July 8, 2019 by Marisa Murgatroyd

Two blue-skinned, humanoid figures with pointed ears and braided hair stand together in a lush, green forest environment. The figure on the left has beaded jewelry and colorful feathers, while the figure on the right wears simple adornments.

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When it comes to defining your niche and ideal client, most business experts teach customer avatars. But I don’t tend to teach what everyone else teaches 😉 So today I’m sharing how to write what I call Customer Vignettes instead of Customer Avatars.

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The 10 Worst Product Names I’ve Ever Seen (Don’t Be Like These Guys!)

January 22, 2025July 2, 2019 by Marisa Murgatroyd

A woman sits on a couch, holding a box labeled Poop Like A Champion. She appears amused and slightly skeptical. The background includes patterned pillows and a window.

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A bad product or business name could hurt your reputation, your marketing and your sales numbers… LOTS of entrepreneurs fumble and fail when they name their stuff so I’ve decided to step in. I’m sharing my personal, curated list of the 10 worst product names in my latest video and I’ll be walking you through each of them. You’ll learn exactly why they don’t work plus what to focus on when you name your next business, product or service 🙂

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FINALLY! The Straight Up, Unsugarcoated Truth About Creating Set-It-and-Forget-It Revenue in Your Business

January 22, 2025July 1, 2019 by Marisa Murgatroyd

A person lies on a sandy beach, face down, with legs raised in the air. They wear a large straw hat and have their hands resting on the hats brim. The ocean and a clear blue sky are in the background.

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We’ve all seen the photos… The ones of some entrepreneur lying in a hammock by the beach, sipping on a cocktail… And the caption goes something like “Check it out guys… I’m living the dream!” This is the promise of 100% freedom and independence and it’s that “make money while you sleep” lifestyle that gets people so excited.

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Why Togetherness, Friendship & Love are the Tickets to Raving Fans and Satisfied Customers

January 22, 2025June 28, 2019 by Marisa Murgatroyd

Two people dancing outdoors. A man in a yellow patterned shirt is joyfully moving, while a woman with long braids wears a purple patterned dress. They are surrounded by greenery and sunlight on cobblestone pavement.

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Did you know that some of New Orleans’ world-famous cultural and musical heritage can be traced back to an event that used to happen at Congo Square? Back in the early 1800s, hundreds of slaves would come together every Sunday to sing, dance and celebrate their only day off at The Square. Mardi Gras and some of the great jazz traditions of New Orleans emerged from those Sundays at Congo Square.

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Why “Small” Is Not a Sin: How Keeping Your Business Small Could Be the Key to Success and Satisfaction

How to Attract a Massive Tribe of Adoring Fans and Customers Who’ll Love You Just Because You’re YOU

Is Your Website Slacking Off? 5 Tweaks to Create a Website that Works as Hard as You Do

The Enduring Magic of Dooky Chase: How to Transform Your Everyday Business into a Lasting Legend

Putting the FUN Back in Funnels: How to Defy Expectations, Delight Your Audience and Build Must-Follow-Through Funnels for Your Products and Services

Choose: How to Make the Single Most Important Decision BEFORE Starting Your Business

The Myth of the Ideal Customer Avatar: Why Creating an ICA Can Limit Sales and Growth in Your Business (and What You Need to Do Instead)

The 10 Worst Product Names I’ve Ever Seen (Don’t Be Like These Guys!)

FINALLY! The Straight Up, Unsugarcoated Truth About Creating Set-It-and-Forget-It Revenue in Your Business

Why Togetherness, Friendship & Love are the Tickets to Raving Fans and Satisfied Customers

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