Join Over 60,000 People & Get FREE Weekly Tips in Your Inbox!

SUBSCRIBE

The Beginner’s Guide to Online Marketing (With Tips & Strategies)

Hands interacting with a smartphone, surrounded by floating icons, including a shopping cart, currency symbols, a bar graph, and social media icons, on a blurred blue and pink background.

Are you ready to experiment with online marketing but feeling overwhelmed? You’re in the right place.  This beginner’s guide breaks down the essentials of digital marketing, making it easy to understand and implement.  Whether you’re a small business owner or an aspiring marketer, we’ll help you navigate the online world confidently. What is Online Marketing? … Read more

What is Affiliate Marketing? The No-Fluff Guide for 2025

A notebook page titled Affiliate Marketing surrounded by related terms: Target, Search, Content, Feedback, Analysis. Icons representing each term are illustrated next to them. A black pen is placed on the right side of the page.

Tired of the 9-to-5 grind? Affiliate marketing might be your ticket to freedom.  But what is affiliate marketing, exactly?  This beginner-friendly guide cuts through the noise and examines the what, why and how this powerful online business model works. Whether you’re a curious newbie or a seasoned pro, you’ll find actionable insights throughout.  Let’s get … Read more

Craft a Sales Page That Converts Visitors Into Customers for Your Course, Product, Program or Service

A small shopping cart sits on the keyboard of an open laptop, symbolizing online shopping. The laptop screen displays blurred images of people holding red shopping bags.

You’ve probably heard the saying, “You never get a second chance to make a first impression.” This holds true for sales pages. When someone lands on your page, you have a very short window to convince them that what you offer is the solution to their problem. Whether you’re selling an online course, product, program … Read more

From Side Hustle to Full-Time: Strategies to Scale Your Course Business

A woman in a business suit sits at a desk, engaging in a video conference on a monitor showing multiple participants. She is gesturing with her hands, and another monitor displays a spreadsheet. A planner lies on the desk.

Many people start their online course businesses as a side hustle, hoping to one day make it their full-time gig. But making that leap can feel like an impossible dream. The truth is that transitioning from a small course side project to a full-time, profitable business isn’t just about luck. It’s about taking the right … Read more

Are AI-Based Courses Destined to Fail? Here’s What You Need to Know for 2024 (& Beyond)

A hand reaches up toward a glowing, circuit-like brain shape against a dark background with scattered small lights, suggesting a connection between technology and thought.

If you’ve been anywhere on the internet in the last year and a half, you’ve probably seen ads promising to teach you how to build a course using AI. Sounds pretty simple, right?  Just plug in your ideas, let the AI do its magic, and voila! You’ve got a course. But here’s the thing: while … Read more

7+ Social Media Platforms Brands & Businesses Should Know in 2025

Social Media Platforms

You know your brand needs to be on social media. You know your customers, true fans and approximately 5.17 billion people worldwide have social media accounts — and that number’s expected to exceed 6 billion by 2028! And, you know your business needs a top-notch social media marketing strategy. Thankfully, a great strategy doesn’t require … Read more

Transforming Live Launches With Rosey: A Case Study on Chatbot Success

A hand holding a smartphone displaying a chat interface with a chatbot. The screen shows a blue and green bubble conversation with icons of a robot and a person wearing a beanie. The background is a gradient of blue and white.

I still remember the day we launched the first Experience Product Masterclass (EPM). It was exhilarating, nerve-wracking, and, honestly, a bit chaotic.  As someone who’s always looking to elevate the experience…  I’ve kept iterating and iterating and iterating our signature program — the Experience Product Masterclass — to awesome, including refilming the entire program direct-to-camera … Read more

Mobile Marketing 101: Definition, Types, & Best Practices

Two people holding smartphones are reviewing a document with colorful charts and graphs on a table. One phone displays an online banking app with a circular graph. The document appears to contain financial data and analytics.

Curious about the power of mobile marketing? Want to tap into the 4.8 billion smartphone users worldwide?  Well, you’ve landed in the right place. Whether you’re a rookie or a pro, this guide will equip you with cutting-edge tactics to turn those personal devices into your digital marketing playground. Let’s begin. What is Mobile Marketing? … Read more

What Is Inbound Marketing? (Everything to Know in 2024)

An open notebook with Inbound Marketing written inside. It shows a computer monitor with dollar signs, a bar graph, and a sticky note with checkboxes labeled Ideas, Blogging, and Web Pages. A potted plant is nearby.

If you’ve wanted to know more about what inbound marketing is and how it can help your business, you’ve come to the right place. After all, a well-executed inbound marketing campaign is key to attracting and engaging customers through valuable and relevant content.  In this post, I’ll show you the benefits and real-world examples of … Read more

Using AI to Scale to 7 Figures

A woman sits holding a colorful umbrella, with dollar bills falling around her. Text reads AI Secrets to 7 Figures. The background features vibrant abstract paintings.

The difference between the online businesses that will thrive and the ones that will fizzle in the next few years? Those who leverage AI to scale, and those who hope the robots will just go away.  In this post, I’ll explain how to use AI to scale your business. Because if you want to keep … Read more