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The Simple Formula to Create Your Perfect Elevator Pitch

A pen and a clipboard rest on a table near colorful sticky notes and two labels reading ELEVATION and PITCH in bold text. The labels are pink and blue, respectively.

In Montreal, I had just seen a concert with Béla Fleck and the Flecktones at the Montreal Jazz Festival. And lo and behold, a few minutes after the show ended, I ended up in an elevator with the bassist, Victor Wooten himself. I was looking at him, he was looking at me, and all I … Read more

How to Sell Without Selling: What a Cuban Pedicab Driver Taught Me About Sales

A man wearing a sleeveless shirt rides a rickshaw through a dimly lit street. The background features buildings and a car with headlights turned on, indicating evening time.

Murray and I walked out of our hotel in the Cuban coastal town of Cienfuegos and two pedicab drivers immediately flocked on us, asking us where we were from and following closely us as we walked down the street. They wouldn’t take “No” for an answer, and our mood quickly soured. We continued to walk … Read more