Author and journalist Mary Heaton Vorse said it best… “The art of writing is the art of applying the seat of the pants to the seat of the chair.” And when I first started writing copy for my business, I took a few copywriting courses and read some books on persuasive writing. While they did … Read more
Looking for email marketing examples to inspire your own campaigns? With around 333B emails being sent and received each day, it’s becoming harder and harder to stand out in your audience’s overcrowded inbox. But it can be done! For instance, sometimes you have to do something completely unexpected or even “offensive” to get your audience … Read more
I like to think of a sales funnel as the journey your potential customer takes from the moment they find you and your business all the way to the point of sale or purchase… and eventually on to the next sale and the next. And while some entrepreneurs find funnels complicated, frustrating or just plain … Read more
Have you ever considered alternatives to LinkedIn? While LinkedIn is considered the go-to platform for professional networking, that doesn’t mean there aren’t some great alternatives. In fact, there are several options that can be just as useful – if not more so – depending on your niche and needs! Let’s take a look at 7 … Read more
I’ll cut right to the chase… below you’ll find the exact steps to create a memorable, professional social media profile. No filler, no fluff and no needless information to wade through; instead, you’ll learn how to ensure your Facebook, Twitter, Instagram and other social media profiles are ready for primetime. Ready? Let’s dive in. How … Read more
The sheer volume of influencer marketing statistics online can be overwhelming. But don’t worry… To save you hours of poring over the latest statistics, I combed through the best lists online to find the statistics that are most critical to your influencer marketing strategy and brand awareness. Let’s dive in! Statistics on the Influencer Marketing … Read more
The French astronomer Nostradamus is still famous — 500 years after his death — for predicting the future. I’m guessing I won’t be famous for that… 🙂 But I do have a sense for what’s coming down the pikes online in 2022. At the end of every year, I blog about how I see the … Read more
When it comes to using social media for business, it can sometimes feel like you need to be in a million places — and on a million different platforms — all at the same time. but the MOST successful entrepreneurs on the planet use a social media strategy that everyone else seems to miss (although it’s right there staring us in the face)…
Crafting your message is one of the hardest things you’ll do as an entrepreneur. It’s not a flip that you switch. It’s not something you do once and call it a day. Instead, you have to constantly evolve, iterate, and refine as you get more clear and grounded in the unique value you’ve got for the world. Learn the three parts of your message and how to cart one that drives massive action and gets real results for your business.
With all the advantages of content marketing — building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media — it’s a must for any business.
Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.
Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.
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